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You’ve spent all this time, effort, and energy on your website. You want to make sure that it is performing well in the search engines.

Seo reporting tools are a great way to measure how you are doing at achieving your goals for ranking high in the search engine results pages (SERPS).

But which Seo reporting tool do you use? This post will compare 9 of the best SEO reporting tools available today so that you can choose one for yourself!

What is SEO and How Does It Function?

In order to understand Seo reporting tools, you must first have a basic understanding of what Seo is and how it works.

Seo, or search engine optimization, is the practice of improving the ranking of a website on search engines.

The higher your website ranks, the more likely people are to find it. Seo takes into account a variety of factors, including the title of your website, the keywords you target, and the content on your website.

Seo reporting tools allow you to measure how well you are doing at optimizing your website for search engines.

Common Seo reporting metrics include things like keywords ranking in SERPS, average time on page, bounce rate, and backlinks.

How Does Seo Reporting Tools Work?

Seo reporting tools work by gathering data from a variety of sources and compiling it into one report.

The data can come from your own website, from competitor websites, or from other online resources.

Seo reporting tools typically have a crawler that gathers the data automatically. Others require you to upload a file or provide the information manually.

Once the data is gathered, it is typically analyzed and presented in a report that is easy to understand.  Seo reporting tools typically show Seo data in a variety of charts and graphs.

The way Seo reporting tools work varies depending on which one you choose to use.

Things to look out for when choosing your seo reporting tool

When choosing your Seo reporting tool, there are a few things you should keep in mind.

First, decide what you want to use the Seo reporting tool for. Are you looking to measure your website’s performance? Compare your website to that of your competitors? Find new keywords to target?

Once you know what you want to use Seo reporting tools for, you will have a better idea of which Seo reporting tool is the best fit.

Next, consider what data sources are important to your Seo strategy. If you are trying to measure how well your website ranks on search engines in certain locations , make sure that Seo reporting tools source this data.

If you are trying to measure Seo performance over time, make sure that Seo reporting tool allows for historical tracking and can provide Seo reports on a regular basis (at least monthly).

Third, consider the price of your Seo reporting tool options. Some Seo reporting tools charge by number of pages crawled, number of domains monitored, or even by the amount of data that is gathered.

Others are subscription-based and offer a variety of features. Finally, make sure to read reviews of Seo reporting tools before making your decision. Other users’ experiences can help you decide if a tool is right for you.

There are many Seo reporting tools available. Some Seo reporting tools offer a free trial period in which you can test the tool before committing to it.

This is a great way to determine if that Seo reporting tool will work for your needs and fit into your workflow, especially when used with all of the other Seo tools you may already be using.

The purpose of Seo reporting tools will help guide your decision when choosing the right Seo tool for you.

Some Seo reporting tools are better at tracking progress over time, while others are better at analyzing your website’s data and providing insights.

Choose the Seo reporting tool that will fit best into your workflow and help you reach your goals.

List of SEO Reporting Tools:

1) Mangools:

Mangools isn't a typical SEO reporting tool, but it is a very easy-to-use tool that can make sharing certain numbers with your team more efficient.

It includes a SERP Checker, Site Audit, Backlink Analysis, and Keyword Research tool.

Key Features:

Mangools’ rank tracker can also give you daily updates of where your pages are ranking in the SERP’s.

The Site Audit tool will crawl your website and find any errors or potential Seo issues.

The Backlink Analysis tool gives you information on the quality of backlinks pointing to your site.

And, lastly, the Keyword Research tool offers a variety of data related to keywords such as search volume and CPC.


  • The $29.90/month Mangools price plan is ideal for small businesses. If you choose annual billing, the monthly cost ranges from $49 to $79 per month.
  • You may test out Mangools for 10 days for free. (There is no need for a credit card.)

2)  SEO Powersuite:

SEO Powersuite is an seo reporting tool that has a variety of Seo tools, including Rank Tracker and SERP Analysis.

Key Features:

SEO PowerSuite is a software package rather than a SAAS tool, which makes it unique among the tools on this list. This means that you'll pay for one license every year and get unrestricted access to the package and all of its features.

In addition to Seo reports, there are also several other features that can be very helpful in an Seo campaign such as keyword research and competitor analysis.

SEO Powersuite’s Site Auditor tool will crawl your website for any Seo issues or errors that could affect Seo.


  • The Pro version costs $0 for one user, but the unlimited business edition is $699 per year.

3) Raven Tools:

Raven Tools is a comprehensive Seo reporting tool that offers Seo audits, rank tracking, backlink analysis, and more.

Key Features:

Raven Tools’ reports are easy to read and understand with colorful graphs and data visualizations.

In addition to the features mentioned above, Raven Tools also includes white-label Seo reports, which can be helpful if you need to send reports to clients.

Raven Tools also integrates with a number of other tools such as Google Analytics, Moz, and Hootsuite.

Once the reports are generated, you may schedule recurring reports or make them into a "one-time" report and end it with a cover page and table of contents.


  • The monthly cost ranges from $39 to $49, depending on the type of membership you choose.
  • For a free 30-day trial of Raven Tools' original, simply download the app and create an account.

4) SE Ranking:

SE Ranking is a Seo reporting tool that offers rank tracking, website audits, backlink analysis, and more.

Key Features:

Like Raven Tools, SE Ranking also offers white-label Seo reports.SE Ranking also includes competitor analysis and social media monitoring.

There is also a Seo plugin that can be installed on your site to automatically track rankings and generate reports.

You have the option of generating and sending reports to yourself or clients on a regular basis via email, or you can manually download and distribute them.


  • A monthly subscription plan starts at $18.60 per month. Depending on how often you'll use the ranking check feature, how many keywords and websites you'll be monitoring, and other factors, prices vary.
  • It offers a 14-day free trial.

5) Nightwatch:

The SEO capabilities of Nightwatch are extensive. It allows you to audit your site's uptime and check its rankings on a daily basis, as well as track the status of all of your backlinks.

Key Features:

The ability to track your site's rankings in real time is one of the most valuable features of Nightwatch.

You may keep an eye on your site's ranking for any term in any country and get an alert if it drops out of the top 100 results.

In addition to Seo reports, Nightwatch keeps track of website uptime, backlinks, and social media.

It has a lot of flexibility in its dashboard. You may create any type of chart you want.


  • You can try Nightwatch risk free for 14-days
  • For freelancers, small businesses, and marketers on a budget. $32 per month indefinitely billed annually.
  • For promoting small businesses and marketing agencies. $79 a month for one year
  • For big businesses and corporations with a lot of employees. $295 per month is what you'll be charged if you opt for the annual plan.

6) Ahrefs:

Ahrefs is a Seo reporting tool that offers Seo reports, rank tracking, backlink analysis and more.

Key Features:

You can see a list of all the websites that are linking to your site, as well as information on how strong those links are.

This can help you determine which links are worth trying to strengthen and which ones you may want to remove.

One of the most useful features in Ahrefs is its ability to track websites' rankings on a daily basis for any keyword.

You can also monitor your competitor's rankings using this Seo reporting tool.

Ahrefs is one of the most popular Seo tools out there, and it integrates with several other Seo tools such as Moz, Google Analytics, Majestic Seo, SEM Rush and many others.


  • Start for $7 with a 7-day trial. All features of the plan are accessible during the trial period.
  • Standard$179 .$7 Trial allows you to use the plan's features for seven days.
  • Advanced-$399
  • Agency-$999

7) SEMrush:

SEMrush is a Seo reporting tool that offers Seo reports, rank tracking, backlink analysis and more.

Key Features:

Actively monitors your website for any changes in Seo ranking and sends you an email notification if there is a drop.

Like Ahrefs, SEMrush also integrates with many other Seo tools.

It provides you with an overview of your competition's sites so you can see how they manage their online marketing strategies.

You may also spy on your competitors' keywords to find out which ones are bringing them the most traffic. SEMrush also offers Seo reports, rank tracking, and backlink analysis.


  • $119.95 per month for individuals interested in marketing newbies and small in-house teams.
  • $229.95 per month for SMEs, growing businesses, and marketing consultants.
  • For large organizations and enterprises. Business $449.95/month.

8) Siteliner:

Siteliner is a Seo reporting tool that includes SEO reports, rank tracking, and backlink analysis.

Key Features:

It's free to use for 500 tracked keywords per month with the option of upgrading your account after you've used up all 500 key words.

This Seo Reporting Tool will let you find Seo report competitors, get Seo reports of keywords you're ranking for and monitor your Seo rankings.

A complete XML sitemap will allow you to quickly identify any existing issues. It's a good fit for individuals who want to improve on certain aspects of SEO implementation.

You may enable or disable specific page scans according on your preferences. You can also save and assess previously scanned pages.


  • The free Siteliner service is restricted to monthly site evaluations of websites with a total of 250 pages. Simply input your URL and Siteliner will begin working.
  • The Siteliner Premium - The Siteliner Premium service allows you to scan and evaluate up to 25,000 pages as often as you like.

9) Rival IQ:

Rival IQ is a Seo reporting tool that includes Seo reports, rank tracking and backlink analysis.

Key Features:

It offers competitive intelligence data on your competitors so you can see how they are generating traffic for their websites.

RivalIQ also allows Seo professionals to monitor the performance of keywords, monitor rankings over time, and track social media performance.

The toolkit is also equipped with a "Content Seeker" feature that allows you to search for content across the web related to any topic or competitor.

Rival IQ integrates with Google Analytics, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads.


  • DRIVE- $239/mo Features include Competitive social metrics and benchmarking, Social content analysis for hashtags, topics, time, and more, Email alerts and scheduled reports.o
  • ENGAGE - $329/mo Features include Private data analysis for single handles on Facebook, Instagram, Twitter, and LinkedIn ,Facebook Ads and Google Analytics reporting and alerts ,Google Data Studio Connector
  • ENGAGE PRO-$519/mo features include Private data aggregation and comparison across multiple handles, Dedicated Customer Success Manager, API access (available as an add-on)


SEO is an important part of any online marketing strategy. These Seo reporting tools will allow you to easily create Seo reports that will help you improve your website's ranking and visibility.

Choose the tool that fits your needs and get started today!

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