Starting a Creative Agency: Why Would I Start One?

A creative agency is a phrase used to describe a company that provides a wide range of marketing and advertising services. Basically, they can assist you with whatever form of creative approach, job, or advertising you require.

Starting a Creative Agency: Why Would I Start One?

What is a creative agency?

A creative agency is a phrase used to describe a company that provides a wide range of marketing and advertising services. Basically, they can assist you with whatever form of creative approach, job, or advertising you require.

It provides a fusion of branding and communications along with digital marketing, graphic design, and other elements. Ultimately they help companies engage in a campaign through their channels: commercials or social media for example.

While some creative agencies specialize in one thing more than another, they usually provide:

  • Strategy Services
  • Advertising strategy
  • Brand Strategy
  • Content Strategy
  • Marketing Strategy
  • Social Media Strategy
  • Measurement and Analysis

Content Creation (AKA “Creative”)

  • Annual Reports
  • Case Studies
  • Blogs and Articles
  • Branding
  • Copywriting
  • Copyediting
  • Content Planning and Publishing
  • Data Visualization
  • Ebooks
  • Explainer Videos
  • Graphic Design
  • Infographics
  • Interactives
  • Animated Video
  • Motion Graphics
  • Presentations
  • White Papers
  • Video
  • Motion Graphics (or Animated Video)
  • Microcontent
  • Photography
  • Web Design and Development

Communications Services

  • Media Buys
  • Paid Placement
  • Sponsored Content
  • Influencer Marketing
  • PR

In short, a creative agency is a team of experts who can support your brand’s strategy. In general, that includes a mix of the following:

  • Art Director
  • Creative Director
  • Brand and Content Strategists
  • Account Directors/Managers
  • Producers
  • Writers and Editors
  • Videographers
  • Web Designers and Developers
  • Graphic Designers
  • Content Distribution Specialists

What’s the Difference Between a Creative Agency and Other Agencies?

This is a frequently asked question. While some agencies provide services that are similar to those provided by a creative agency, many agencies specialize in one area or category.

A simple overview:

  • Design agency: Offers design services for a variety of visual mediums, including print and digital.
  • Digital agency: Focuses on digital marketing strategy, particularly SEO and lead generation.
  • Advertising agency: Focuses specifically on advertising (digital, TV, radio, print, etc.). It may or may not provide marketing services.
  • PR agency: Offers promotional and content distribution services to maximize brand awareness.
  • SEO agency: Focuses on various on-site and search marketing strategies and tactics to increase traffic and lead gen.
  • Social media agency: Specializes in social strategies and, oftentimes, the management of social media accounts.

A creative agency usually encompasses one or more of these services.

Benefits of starting your own creative agency

1. Being your own boss: starting a creative agency is the perfect way to follow your dreams, work for yourself and be in control.

2. Passionate about what you do: starting a creative agency allows you to pursue projects that are important or interesting to you. You will have time to think more creatively and work on new ideas because running your own business gives you the freedom to do so.

3. Build your own company: starting a creative agency allows for growth and success, with all of the hard work that goes into it. Starting your own company is about building something from scratch and making connections along the way.

4. Wealth creation potential: starting a creative agency provides an opportunity for wealth creation and we all know that the bottom line is better when you are starting your own company.

5. Be in control: starting a creative agency allows for more freedom to pursue projects, think creatively and work on new ideas because running your own business gives you not just time but also the freedom to do so.

6. Pursue projects that are important or interesting to you: starting a creative agency allows for the pursuit of projects, whether they be something personal in nature like starting your own blog, pursuing activism or social justice work, or just starting up an art gallery.

7. Build connections along the way: starting a creative agency provides opportunities to build connections and partnerships along the way.

8. Build something from scratch: starting a creative agency is all about building something for yourself, making it your own and being in control of every aspect of that process. Starting an agency provides you with opportunities to do what you want, when you want because starting your own company gives not just time but also the freedom to do so.

How to start a creative agency?

1. Think about your skills and what you can offer: starting a creative agency is all about building something for yourself, making it your own and being in control of every aspect of that process. Starting an agency provides opportunities to build connections and partnerships along the way so make sure you know who will be on board with starting this up as well. Then think about what you can offer, starting a creative agency is all about building something for yourself and being in control of every aspect.

2. Research: starting an agency provides opportunities to build connections and partnerships along the way so make sure you know who will be on board with starting this up as well. Then think about what you can offer, starting a creative agency is all about building something for yourself and being in control of every aspect.

What are you passionate about? starting up an art gallery, pursuing activism or social justice work, starting your own blog - whatever it may be these are the passions that will drive you forward as a business owner.

3. Find out what’s available in your area: starting a creative agency provides an opportunity for wealth creation and we all know that the bottom line is better when you are starting your own company.

Research what’s available in your area, see what aspects of starting up an agency interests you most. Is it branding? Graphic design? Web development or advertising campaigns such as social media or print? What type of industry would you like to be in - fashion, interior design, apparel and accessories or graphic arts.