A bio is a representation of who you are and what your work is about. When you are hired by someone, they want to know that the person they're entrusting with one of the most important days of their lives will be able to capture it in a way that reflects them and what makes them special.
Your bio page should express this as people are going to be looking at it before making contact with you!
In this article, you'll learn to write a photography bio that's creative, unique, and compelling while still being professional!
Mainstream Platforms that Need Your Bio
- Instagram - A Good Exposure on Instagram is essential for claiming your clients and your professional growth.
- Twitter - Twitter is a powerful tool for connecting with your followers and reaching new ones.
- Facebook - The best way to know if you're doing it right on Facebook, the social media platform that never sleeps? Your engagement rate! If people are liking and commenting on all of your posts regularly, then you’re likely using this space effectively.
- Professional Website - If you have a website for your photography business, it’s essential to include it on this page. Since people looking at the site are typically serious about hiring you or working with you in some capacity, they expect key information here.
- Google - Google is where most of us start our search when we want to know anything! Include any pertinent info about yourself on your Google My Business page.
Why an Effective Bio is Important?
A winning photography bio is important because it shows your personality. Clients are reading it and trying to get a sense of what working with you is going to be like. If you can't give them that, they may never even click on a single one of your galleries!
It's also important because it helps people make connections between who you are outside the lens and how this translates into your work style which is the most important part of your bio.
Finally, it's essential because people are using different platforms to find photographers these days and a good bio can help you stand out in a sea of other shooters who may be equally talented!
What Makes a Good Bio?
Your photography work should speak for itself, but that doesn't mean you can't add some personality and creativity into your bio, too.
The most important thing to remember about the content of a good photography bio is that it should be true! If someone doesn't get who you are from reading this, then they probably won’t hire you (or like what they see on your site).
A Good Bio is :
- Short and Sweet - It shouldn't be too long and should pack a punch, while still saying all that needs to be said.
- Creative - You want to stand out from other photographers while still making the bio feel professional and true to who you are!
- Personal - Your work is about capturing your clients in their element. What makes them special? What's their story? Try to make it about them, not you!
- Professional - A good bio should be true to who you are, but still, feel like a professional representation of your work. It should make people want to contact you and see more of your work (or hire you for their wedding)!
- It's All About the Work - The bio page of your website is not the time to sell yourself. Your work should speak for itself, so keep the focus on what you do best!
How to Write a Killer Photography Bio
To successfully write a photography bio that expresses who you are, what you do, and why people should hire you, just follow these simple steps!
1. Tell About Yourself
Your bio is a piece of your work that should reflect who is as an individual. Don't try to be something or someone that isn’t the real deal just because people say they want “real”.
Choose a way to preserve your identity and unique photography by sharing who you are with the world.
Telling about yourself is really about sharing your personality and sense of self. As a photographer, you need to know what you want to be known for or better yet, who wants to hire you! If you’re good at all that you do then fine!
However if there's one thing in your work that stands out or something you are passionate about, it's best to focus on that.
The most important thing when writing a photography bio is to be yourself because if people can't tell what you're like outside of your work, then they won't see anything worth hiring you for!
Describe what you love doing, why do you enjoy it and how long have you been doing it. Be Yourself!
2. Mention a Glimpse of Your Portfolio
If you’ve been photographing for years, some likely certain images and projects stand out to you.
Include a few in your bio! and find the best images related to what they are. Then, pick one or two of them that represent who you are as an artist/photographer today this will give people more insight into your style.
People love to see what you look like while doing your thing. It’s just fascinating! Showcase a few of the best examples of your work and then a snapshot or two that gives a hint into who you are.
What makes you unique from other photographers out there? This can be anything from your style, niche market, how long you've been photographing, etc.!
It's great to think about why someone would want to hire you and what makes you a better choice than other photographers.
Human connection is what it's all about! People want to feel connected, no matter how far away they are from one another. If there's a common thread among all of your work that ties everything together, then highlight that!
3. Be Concise and Clear
Keep your bio short and to the point. With social media platforms like Instagram, people tend to scan and skip over a lot of text especially if it’s not presented in an interesting way that catches their eye!
The best advice for how long your photography bio should be is: Short enough to read on mobile but detailed enough to give people a good idea of who you are as an artist.
Every photographer out there has their style and point of view that sets them apart from the rest of the pack.
It’s your job to let people know what they will get by hiring you! A lot of people forget that a website is still a website even if it's built for Instagram or Facebook. So make sure that you include all relevant information like shooting rates and contact details!
As a photographer, you should always be planning and thinking about the future. It’s a good idea to have a website or blog that focuses on your work or your creative process.
4. Use Right Amount of Praise
The magic is adding the right amount of praise to make the bio look and feel real without making yourself look self-centered and cheeky.
Using testimonials of satisfied customers in the photographer's bio is a great way to show how good you are without looking too much like you're bragging.
Some photographers struggle with this, but don't overdo it! People like to work with people they like and that doesn't mean you have to gush about yourself or get all up in your own business.
You don’t want a client who is looking for someone self-centered, so make sure the praise stays humble!
For example: “We love working with Kelly because she knows how to capture the beauty in a newborn baby!” is way more effective than “No one can take newborn photos as we do!”.
Most photographers write a short bio and make their contacts links available on every page of their site, but there's another step you really shouldn't forget about: A call-to-action.
5. Informative and Meaningful Headline
If you’re writing a photography bio on your website, you need to make sure that it’s enticing enough for people to click on.
When arriving on your page, visitors should get an instant idea of what they can expect to find on the page.
You should also try to match this with your bio so that it’s consistent and does not confuse readers looking for answers in one place or another!
The headline is the most important and the first thing people read when seeing writing. So, try to make sure that it is catchy enough and include the things that will catch their eye like who you are as an artist, if applicable.
You can also use words like “unforgettable” or “authentic” to describe how it feels to work with you.
6. Importance of Using Personal Tone
Always remember to write in a personal tone. It might feel strange at first, but the more you do it the easier and faster it will become!
For your readers to get a better idea of who you are as an artist/photographer, try using words that reflect how you speak in real life when describing yourself or your work.
We know you want to show off your best stuff, but it’s advised to keep the number of images in your bio limited to about 6-10.
You should also make sure that none of the images are overlapping or look crowded. It might be a good idea to use various images from different stories, not only one set over and over again.
7. Include Your Favorite Phrase or Motto
If you’re struggling for ways to describe yourself or what your photography is about, consider including a motto that reflects who you are as an artist.
You could also include quotes from other artists (or any quote at all!) in the text of your bio. Adding this personal touch will give people more insight into how well-read and creative you are!
Adding your personal touch through images of your home or something you like to do in your spare time, can show how well-rounded of an artist you are.
This is another great way to make yourself look more interesting and unique at the same time. Put yourself in the shoes of your client.
They're going to be looking at this page before deciding whether or not you’re a good fit for one another, and if they can’t connect with who you are from reading this, then what will happen after they hire you?
8. Be Creative
With a little bit of creativity, you can use your bio as an opportunity to show off who you are and what makes your work unique!
Try using the moments that inspire you. There’s no harm in showing the world what inspires or motivates YOU.
Creativity is the key to standing out from the pack. As more and more photographers become digitally savvy, it can be difficult for any artist to make an impact with their work.
One way that some photographers are doing this is by writing a bio that goes into detail about who they are as individuals not just the type of photography they offer.
9. Don’t Forget to Include Links
Make sure that your bio includes a link back to your website. If possible, the best place for this is at the top of your page so people can see where they should be going after reading it.
It doesn't have to be complicated or fancy you can just include it at the very top of your first paragraph, or if you're using a quote right after that!
Don’t forget to link back to other social media profiles as well. If possible, try linking all of them together so people don't have to go searching for every single one separately!
Linking can help you build your online presence and reveal to people how active you are on social media. It's also another way of making yourself look more trusted.
10. Utilize Search Engine Optimization
You can choose SEO keywords to optimize your bio. You can use keywords related to the content of a blog post, you are writing for example “photography tips” or even something more specific like "photographer's bio".
Using keywords is a great way to get more views on your photography website and attract people looking for exactly what you’re offering.
You can also use the words in your bio to link back to certain galleries, which will give them higher visibility on your site! If someone lands on one of these pages from Google or another search engine, they'll see a list of all your other work.
Working with SEO is very hard but also interesting and will give you chances to bring in organic traffic if done right!
11. Tune Your Visual Elements
As a Photographer, it’s important to make sure your website's visual elements are in tune with the atmosphere of the rest of your site. Clients appreciate it if photographers keep their websites up to date.
We’re talking about Headers, fonts Layout, and format In terms of colors, make sure they're easy on the eyes so people don't have to squint to see your information!
A client would be more willing to hire a photographer whose website is neat and organized, rather than one that looks like it was thrown together without any care.
Visual elements are key in attracting people to your photography business! Make sure you pay attention to detail when choosing how to present yourself online. You’ll get extra points for doing this!
12. Pay Attention to details
Before you hit publish, read over your bio multiple times to make sure it flows well and makes sense.
If possible, try reading it out loud this will help catch any typos or mistakes that might not be obvious when just scanning through the text!
It’s also a good idea to have someone else read it as well. If they find any mistakes that you didn't, then be sure to go back and fix those! You'll want your bio to look as polished as possible if you're trying to attract clients.
13. Be Humane
Nobody likes a robot! Make your bio sound friendly and human. Like most people, clients appreciate honesty over deceitful comments that make you seem like the most perfect photographer ever to walk the earth.
Sure, it’s important to let potential clients know what's unique about you as an artist but don't make it sound like everything you do is flawless and incredible!
If you’re a photographer who likes to experiment with techniques or styles that aren’t usually considered the “norm,” then mention this in your bio! People don't need to know about every single detail just tell them what they'll get from working with you.
14. Avoid Marketing Jargon
Your bio should read like a story, not a marketing pitch. When writing your photographer's bio, it is important to be as concise and descriptive as possible.
People want to know what sets you apart from everyone else but you don't have to write an essay! Keep it short and simple if you can.
Don’t use too much jargon. When talking about your photography style, don't use formal terms like “monochromatic” or “propose.” Your clients may not know what you're saying!
Instead, choose words that are easy to understand and relate to in everyday life. Of course, you should still be professional, but clients will appreciate it if you use language that feels more casual and familiar.
15. Say Why You Are Qualified
It is important to include why you are qualified to do your job as a photographer! Focus on telling them what makes you different from all the rest so they’ll be eager to work with you.
- What sets you apart from other photographers?
- Are you well known in your community or industry?
- Have you won any awards?
- Do you have a unique style that no one else has?
Tell potential clients what they’ll be getting if they work with you. This will also give them a better idea of how much experience and education you have.
16. Don't Sell Yourself Short
Nobody likes a bragger, but you should still be proud of the work that you do! Let potential clients know what makes you stand out from everyone else in your field.
It’s okay to say why you like what you like, or how passionate you are about photography. It’s also a good idea to mention any professional memberships you have, as well as any of the organizations you’ve been published or recognized in.
Your bio is a chance to show off – so don't be afraid to do that!
Keep your photo business bio simple and clean. Your potential clients want to see what makes you unique as a photographer and what they can expect from working with you.
Be sure to include your specialties, qualifications, and any awards or publications that you’re proud of but don’t make it sound like all you do is win awards!
Let them know why you love photography too people will appreciate how passionate you are about your art.
Your bio can be a useful marketing tool! Don’t sell yourself short by making it sound like you aren't qualified or experienced.
Use this space to tell clients what makes you stand out from the rest, and offer them a glimpse into your style of photography.
Always remember that a bio is a great way to establish trust with potential clients! Some people want to hire a well-established professional, but others may be looking to work with fresh, upcoming talent.
Remember to check over your bio before you upload it to your blog or website, or send it out with inquiries! It's not fun having mistakes in an article like this to make sure everything is perfect before publishing.
Craft your bio carefully and make sure you don’t leave anything out! Your bio is your advertisement, so it needs to be perfect. Your Client will only take you seriously if you put time and effort into it.
Don’t let anything slip through the cracks. Make sure everything is perfect and your bio is an accurate reflection of you!
If you follow these steps, you’ll have an online bio that will show off everything your photography business has to offer.