How Can Amazon Sellers Use Gen AI to Boost Listings

As time has progressed, technology has gotten more and more advanced. Humanity has gone from its humble start as a hunter-gatherer society all the way to a globally interconnected and intertwined village. Now, as we’ve grown more advanced in our trade, so have our tools for doing so. 

These days, people everywhere rely on e-commerce as a means of engaging in trade with merchants. The largest trading hub between merchants and the average user these days, however, has to be Amazon. Amazon operates within 25 different countries but is capable of delivering to 100 others at the same time. Amazon also generates billions of dollars in revenue every year. 

Of course, with such a large and important company running the better half of the planet, you wouldn’t be surprised to know that it’s keeping up with the latest trends. The trend in question is AI. Amazon has been a strong proponent of AI long before it took off in the form that it has today. This forward-thinking can be seen in Amazon's use of Alexa, their virtual assistant. 

But now Amazon has taken a greater leap in the realm of AI use. It has given the power of AI to the merchants who do their business on Amazon's platform. With new tools on the horizon, let's dive into the top ways Amazon merchants are utilizing AI to boost their sales capabilities. 

Product Listing

Cyrus Mahler, Chief Operating Officer at Prediko said, “the quickest and easiest way to boost sales is to have a good product listing. When it comes down to it, Amazon is a search engine specifically curated for products sold on its storefront. Much like a normal storefront, you want your product listings to be able to climb up the corporate ladder.”

At the heart of this optimization for Amazon is the need for good product listings and descriptions. The product description is what customers will look at when they want to buy a product. While the product listing and image are the hook, the description is the line to reel them in. 

To craft the perfect product description, AI can both analyze and understand customer pain points and frustrations. Part of a good sales strategy is understanding what the customer wants from your product. A good product description will highlight to the customer what they can get out of your product that will address their needs. 

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Competitor Analysis

On Amazon, you’re never alone when it comes to selling a product. You’ll find a thousand other merchants trying to sell the same product as you. So what you need to do is stand out. But to stand out, you need to do research. That’s where AI comes in, said Mina Daryoushfar, President of Rugsource. 

Because AI is a data summary and analysis tool first, it functions as a great way to analyze the competition and understand who’s doing what. In analyzing the competitor, you can see exactly what they’re doing wrong and show customers what you’re doing that’s better than the competition. It’s also a great way to see what competitors are doing well, so make sure that you’re analyzing the competition well. 

Project Amelia

We all know of Alexa. It’s Amazon's little assistant that exists to help people look up things on Google or operate parts of their house using voice commands. In a way, Project Amelia can be seen as the younger sibling to Alexa. 

However, unlike Alexa, Amelia doesn’t exist for customers. Amelia exists to assist sellers in what they do best: selling products. Imagine having a retail salesperson on a digital storefront; that’s Amelia in a nutshell. Amelia's sole purpose is to market a seller's goods to customers in a personalized fashion. The AI understands exactly what kind of brand voice the seller is looking for and the product they're selling. It seamlessly tailors itself to their needs and delivers the best marketing it can to customers. 

To add on to this, Amelia is also a virtual assistant in business strategy for merchants to improve. All a merchant has to do is ask the AI how their business is doing, and Amelia will do a comprehensive analysis of their business. From there, Amelia will give a detailed summary of business metrics and customer trends with a little bit of guidance as to where the merchant can improve.

Customer Support

Last but not least, we have one of the most underrated parts of the market experience. Customer support. Customer support and experience are integral to a satisfied customer. However, managing every single customer interaction you get under every product that you list is an exercise in futility. There’s nothing you can do to solve the problem with customer service representatives. 

This is where AI comes in. Having a good understanding of your product listing and your business allows AI to give the most satisfactory service possible. The best part is that AI can create responses to customer queries in real time. This makes it great for tackling the smaller, frequent questions customers may have. Leaving all of the complicated interactions to dedicated CS employees. 

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Cover Photo by Mikael Blomkvist: https://www.pexels.com/photo/a-woman-in-red-long-sleeve-shirt-6476783/