If you want your website to be seen by the right people, then it is important that you understand what SEO is and how it can help.
SEO stands for Search Engine Optimization, which includes both on-page optimizations like keyword research and off-page optimizations like link building.
There are five basic things that everyone should know about SEO in order to get started!
Why SEO is important?
The higher you rank in SERPs, the greater chance that your website will be visited by potential leads who are looking for what it is that you have to offer.
This is where SEO comes into play. It helps you in the search engine results pages and ensures that your website is seen by the right people.
The more visible your site becomes, the greater are its chances of being found by potential visitors and converting them into leads. SEO can also help improve user experience as search engines will become better at indexing your website's pages.
SEO can work wonders for you, but it is important to note that search engines are always changing their algorithms. Therefore, what works now may not necessarily work in the future!
You should also keep an eye on new ranking factors and research accordingly. SEO is an ongoing process, which requires you to keep up with the latest news by reading industry blogs or joining SEO communities online.
The better you learn about search engine algorithms, the more likely it becomes for you to make smart decisions when implementing any kind of changes on your website.
If a company decides not use SEO and instead opts for other methods of marketing their content (such as social media), they are missing out on potential customers who have been searching online using popular keywords related to their industry.
There are five basic SEO things that everyone should know.
1. Optimize Your Website for Search Engines
The first and most important thing that you should do is to make sure your website is search engine optimized.
Start by including a unique meta title, description and keywords tag on every page of your site (the tags used vary depending on the type of content). You can then use plugins or extensions like Yoast SEO to make sure you are doing this correctly.
Search engines will then be able to categorize each page and rank it for the relevant keywords that you have optimized on them, which can help your site's visibility in SERPs.
You need to realize that SEO is not just about the text you write. It also includes things like page speed, image optimization and mobile responsiveness.
All of these factors play a role in your website's ranking and should not be neglected if you want to see success with SEO.
You should also do a manual analysis of all pages on your website to ensure they target the right audience and include other SEO best practices such as internal linking and building backlinks.
2. Link Building
Of course, you cannot expect to rank highly in SERPs by only optimizing your website.
You will also need to look into link building as a way of increasing the number and quality of backlinks pointing at your pages (and therefore boosting their visibility).
There are many ways through which this can be achieved from guest blogging and outreach to commenting on other websites and creating your own relevant content.
Link building is an ongoing process that cannot be achieved overnight. You will need to spend time researching how it works and what are the best ways of doing your own outreach.
As with anything else, you will get out what you put in when it comes to link building and the more time and effort that you put into it, the better results you will get in return.
3. Engaging Content Experience
In order to boost your website's visibility, you need to make sure it is engaging. The content should be of high quality and written specifically for the search engines as well as users (both long-term visitors and potential leads).
You can also improve user experience by making use of SEO best practices like internal linking or including relevant images and videos. Catchy title tags, meta descriptions and relevant keywords are also important.
Relevance of the content to the client's needs and conversion rate optimization is important. Content can be used to drive targeted traffic, increase conversions and build trust.
You should also consider adding a sitemap to your website as well as making sure the overall user experience is top-notch (e.g. by optimizing for mobile devices and offering content in different languages).
4. SEO Tools and Other Resources
This may seem like an obvious thing to do, but not everyone is aware of the numerous tools out there which can improve your SEO efforts.
From keyword research resources to backlink tracking and content marketing software, you should make use of all available digital assets in order to boost your website's visibility.
This is especially important if you are working within a team or have limited internal resources at your disposal.
You can also try to find an SEO company that can provide you with the necessary services from content creation and link building to technical optimization or on-page seo.
5. Ensure the Accessibility of Your Site
Last but not least, the accessibility of your website is a very important element. If search engines can't crawl and index it properly, you won't rank high in SERPs regardless of all other SEO efforts that have been made on its pages (and this will also affect user experience).
You should make sure to exclude unnecessary or irrelevant content from being indexed and to keep track of any changes made.
Pay attention to the page speed of your website as well (usually measured in milliseconds). Google has already started penalizing slow-loading pages. The client should feel like they are having a smooth experience.
If any discrepancies are found, they should be reported back to the SEO company that is in charge of optimizing the website and making any required changes.
Ultimately, once you have completed all of the steps outlined above, your website should be ready to take off and start generating more leads.
What's there to include to these basic things?
There is more to the basics than meets the eye. You should always want to pursue extra SEO effort to see more traffic. Here are the few extra things to add if possible.
1. Publish Content Regularly
Content is always the king in the digital world. Search engines are always looking for relevant, valuable content that can answer their users' questions and solve their problems.
If you don't have it on your website, they will simply rank someone else's page higher instead of yours.
You should therefore make sure to publish new articles regularly (at least once a week) and to promote them as much as possible.
You also need to ensure that your site's content is unique, high-quality and well researched with the keyword density should be low (no more than 15% of total words on an average article), headers used throughout are relevant and there shouldn't be any spelling or grammatical errors.
Even if you don't have a lot of time, investing in content creation is one of the most important SEO things to do especially since there are so many tools out there that can help you create great articles automatically (e.g. Content Generator )!
2. Keyword Research
Regardless of whether your target audience is local or global, you should always want to rank for relevant keywords.
This is especially important if your site has a lot of competition as it will take time and effort (plus, some skills) to outrank competitors who are already ranking high in SERPs.
You can use tools like Google Keyword Planner or SEMrush (or any other similar service) to find out which keywords will be most relevant for your site and then include them in the title, URL or content of your articles (you can also add them into H tags such as meta description tag).
3. User Experience
In order to have a great user experience, you should prioritize your users above all else. This can be achieved by focusing on their needs and providing them with as much value as possible through the content you publish (be it articles or videos).
You also need to ensure that they are able to find what they're looking for easily if they can't, they will simply move on to the next website.
Make sure not only that your internal links are working properly but also that you have a proper navigation menu present throughout all of your pages this way, users won't have any difficulties finding what they need even if it's buried deep into sub-menus.
SEO isn't something you can do once and forget about - it's an ongoing process that needs to be constantly monitored (and optimized) in order to see real results.
It also requires a lot of patience and effort from your side - you have to do all the hard work while your competitors are spending thousands of dollars on advertising.
However, the results you will see once everything is set up properly and running smoothly are priceless. You will be able to outrank your competitors, get more leads and increase the profit of your business.
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