The art of getting graphic design clients can be overwhelming whether you're a newbie or have been in the game for a decade.
From building your Portfolio to collaborating with esteemed organizations and trendsetters, you must think about the best strategies for growing your client list.
So today, we're pulling back the curtain to reveal the tactics for finding graphic design clients to stay on top of your career.
Give them a shot and witness if they can help you make a relatively long list of getting design clients for your graphic design business.
1. Figure Out Your Niche
If you are a beginner, start with a generalist mindset when it comes to accepting innovative projects. Then, channel your focus to building a different base of clientele. For the initial part, be open to receiving all types of works to figure out the niche.
With time you can pick the niche which works the best for you in the long run of business. There are different options in graphic designing, such as animations for gaming, health, and welfare for established brands, or creating an outlook for the brand with entrepreneurs or startups.
You can also decide to be a seasoned freelance graphic designer to learn extensively in all the aspects of graphic designing.
As a freelance graphic designer, allowing yourself to take up different projects offers you an integral base of clients. By choosing a niche, you certainly can showcase your expertise and gain recurrent clients.
2. Build Your Portfolio
Your Portfolio is what sets you apart from your competition and speaks volumes about your work. You can clearly communicate with your potential clients with a portfolio, and you definitely have a better chance of winning more graphic design clients.
The first thing to ask yourself is what your Portfolio should actually convey. Begin by asking the following questions.
- What results can you gain from this projection of past works?
- How to highlight your experience level, which stands as the evidence for your professional journey?
- What unique artistic qualities do you offer that separates you from others?
Consider your Portfolio as the voice of your professional achievements and should win over the clients in an unbeatable way.
You can display your awards on your design portfolio with the projects that helped you to gain them, and also leveraging your experience in your pitches and proposals.
3. Know Your Target Audience
Your target audience indicates the specific group of customers who are most likely to work with your service. The target audiences can be distinguished by age, gender, business, geographic area, or interests.
Start with the outline about your ideal clients and collect more information about them to find common ground. Then, when you start your graphic design, you can use this research and appeal to the target audience's perspective.
It will be easier for you to work based on what is expected from you and what drives you to success. Mapping out the journey of your potential clients will definitely help you to do that.
4. Market on Social Media
You can post your works daily on Instagram by setting up a business account. You shouldn't worry about your number of followers in the starting phase. Instead, make reels, use hashtags, and post stories constantly in a regular interval of time.
The social media platform allows clients to come to you with the showcase of your capabilities. You can also learn from your competitor's profile to upgrade your works and pick up the latest trends.
Start an engagement-driven conversation to get more likes, comments, shares, and it saves you from standing out of the crowd on social media. After reading your posts, people will get curious to see your work and look into your profile.
You can post your amazing works on social media to organically develop your clientele; you should patiently wait for the results.
You can know which group of audience appreciates your work more and the content that gains more attention.
Those are the substances you should concentrate on imbibing in your future projects and connecting with the people in their direct network.
Social media is an all-in-one marketing platform that uses several software features to aid you plan and scheduling your content ahead of time.
In this way, you can concentrate on your craft and receive likes, comments, and shares without actively participating in the network. It lengthens your clientele drastically and helps you to get more revenues.
5. Participate in Design Contests
Design contests can expand your reach as a graphic designer. It is an excellent opportunity for creative people to attain exposure and attract the attention of your prospective clients. They can look into your work and connect with you directly.
You can gain new perspectives about your work by testing it in public contests. It also allows you to take the prize with you more than those creative contests are essential for self-evaluation and improvement.
You can learn about the current trends prevailing among the people and help you to notice many new developments in your field.
After completing your design, you can showcase your work by sharing it on social media with the hashtag related to that contest, which is part of the marketing tactics.
You can also express your grateful message on the social media platforms for the opportunity, which aids you to develop as a skilful designer. In addition, it boosts your confidence level and has the potential to attract more clients.
6. Ask for Referrals
If you have regular clients who are abundantly happy with your work, you can ask them for referrals or recommendations to get more clients.
You can tell them that you always have time to take new clients and appreciate them for their referrals. You can even set up an official referral program depending on the exact services you offer.
In the starting stage, your client wouldn't feel comfortable referring you to their family and friends as they may be afraid not to mingle a good business relationship with their personal life.
But assure them you will be loyal to your earliest clients even when you are ready to work for the new clients.
They could also possibly refer their vendors or other business contacts to you. A good referral can increase your clientele and help in developing business relationships.
7. Add Social Proof
By adding Social proof in the form of testimonials, you can create trust in the minds of potential customers. In addition, it can help you for getting clients quickly onboard to work with you.
You can include social proof by displaying your user reviews on your website or Portfolio, and you can even share them on social media platforms.
You can ask your past clients for feedback and reviews on projects you've worked with them. You can even try to get recommendations and endorsements from other sites.
When your potential client views that you have accomplished your works with the other companies, it will give them a sense of assurance to believe in your skills. So make sure to add social proof to your website page.
As a graphic designer, you can professionally express your personality traits to build a long-lasting relationship with your clients. Your thought-provoking opinions and ideas will make the clients comfortable, and they will be pleased to work with you.
Your soft skills will take you to places where you can never reach alone with your expertise. Once you have established a connection with your client, you can expect them to sign up with future contracts.
Doing a business is not only about giving a great finished product, but it is also about the service you offer and the identity you create in society. With the above tactics, you can grow your clientele and boost your success rate.