The world of digital marketing is changing how businesses market themselves. It's no longer enough to rely on traditional methods like newspaper ads, TV commercials and billboard campaigns.
Marketers need the tools that work in this new era, which is why many are choosing to hire a digital marketing agency.
But how do you know when it's time for an agency? And how do you find the right one? These are all questions that we're going to answer in this blog post!
Digital Marketing Agency:
Digital marketing is how businesses market themselves on the internet. Everything from your website to how you engage with people on Facebook can be considered digital marketing, and that's just scratching the surface of what it entails!
With so many different platforms and new ones popping up all over the place there are more options than ever for how to reach your target market.
That's where a digital marketing agency comes in. They have the experience and knowledge of how to use all these platforms to help you achieve your marketing goals.
While anyone can create a website, how much do you know about how to market it?
Do you have the time and patience to learn how to best use Facebook ads or Google Adwords? How much are your willing to spend on all of this training?
If any of these sound tricky for you then hiring an agency is probably right for you.
Digital marketing agencies have the experience and knowledge to help your business grow using all the latest digital tools.
They can help with anything from SEO (search engine optimization) to creating a social media strategy that works for you.
List of things to consider when choosing your digital marketing agency:
1) Make sure the agency is transparent.
You should never choose an agency that isn't willing to show you how they work and what your ROI (return on investment) will be like.
If they won't tell you how much each campaign costs, how long it takes them to accomplish things or how many people their campaigns typically reach, then keep looking!
Any competent digital marketing firm will be able to tell you exactly what those figures represent for each service or project since if they don't know now, when would they?
They won't have a clue how effective your strategy has been in increasing your company, so this information must be readily accessible.
Another thing to keep in mind is that agencies frequently deal with several clients at once, which means they can't always guarantee you first priority or full dedication to your project.
Double-check that it's something you're comfortable with and make it clear from the start!
2) Make sure you can work with their processes.
While having access to an agency's expertise is great, how they go about using it should be something that works for your company as well.
You'll want to make sure that the way of working isn't too rigid or inflexible since this will only cause problems down the road and lose you money in the long run!
Flexible service packages from a digital marketing firm should include things like pay-per-click (PPC), SEO, content development, and social media management so you get exactly what you need without spending for services you don't.
Make sure there are no hidden costs involved when choosing a package; some agencies may charge extra fees if certain deadlines aren't met but this should be outlined in the contract from the start!
If you're not sure how something works, ask! The agency should be more than happy to explain it all to you so there are no surprises down the line.
The goal is for both sides to have a clear understanding of what's going on at all times so nothing falls through the cracks.
3) Make sure they have experience.
Many small businesses don't have the resources to hire a full-time digital marketing agency. However, hiring an agency that is experienced in working with other companies on SEO and content creation will be beneficial for them!
Many marketing companies will close their doors within a few years of inception because of all the difficulties associated with operating one today.
That said, it's still possible to find some great firms out there who've been around for over ten or more years if you do your research properly!
Make sure any company you choose has proof that they know what they're doing when it comes to digital marketing; this should include case studies from previous clients telling how successful their work was along with how much revenue was generated thanks to their efforts.
Remember, what worked last year might not work next year so you want your agency to be on top of these changes!
If they aren't sure how something works then how will they know how to implement it into your campaigns?
You wouldn't hire a doctor or an accountant who didn't know how to explain the human body or arithmetic; why would you do so with digital marketing agency?
The stakes are simply too high, especially when it comes to internet business, where mistakes can be extremely costly!
You don't want anything unexpected to happen later on because everything should have been clearly defined right at the start.
4) Check out their team.
Take a look at the team behind the agency and see if they have the skill set you're looking for!
Do they have their own design team? Do they have developers or social media managers on staff?
The key is to find an agency that can provide everything you need under one roof so you don't have to go running around from one firm to another trying to get your campaigns completed.
If, on the other hand, you already have a solid team in place then working with an agency who has complimentary skills can only help increase efficiency and productivity.
5) Consider how much money you have to spend.
The truth is that the top digital marketing agencies charge a lot of money for their services so finding one who will work with your budget should be high on the priority list!
Remember, just because they're not at the very top doesn't mean they can't help get your business off the ground and running; there are still plenty of companies out there willing to give you discounts if it means getting more clients in return.
If an agency thinks your firm is worth representing, they'll almost certainly provide you with a discount or incentive program that might include anything from free consultations to social media management for little fees.
It's important to remember that price should never be the only determining factor when it comes to choosing a digital marketing agency!
6) Make sure they have good reviews.
The last thing you want is to hire a company that has terrible feedback from both customers and employees!
Some companies might claim how wonderful they are in order to get your business but, if their former clients didn't think so too, then it's probably best not to risk working with them.
Remember, word of mouth can be extremely potent, especially for marketing firms that rely heavily on their internet presence for new leads!
In this age where Google rules the internet world , bad ratings may destroy everything an agency has achieved over the years.
7) Define how you want to be communicated with.
Do you need your agency to have 24/7 availability? Can they only work during certain parts of the day or when it's convenient for them?
The bottom line is that everything should be defined before starting a campaign so there are no surprises later on!
It goes without saying that good agencies will have an open policy about how, where and when clients can contact their team in order to avoid any confusion over who does what at which times.
Establishing these boundaries ahead of time ensures maximum efficiency while next steps being taken care of accordingly.
8) Make sure they're up to date on the latest trends.
Technology changes rapidly and, if you want your agency to be successful in helping your business grow, then they need to be updated on all the latest trends!
This means not only staying abreast of new platforms and technologies but also how these tools can be used for marketing purposes.
An agency that's worth its salt will always be looking for new opportunities to help their clients succeed so make sure this is one of their key priorities!
9) Find out how they engage with customers.
It's not enough to simply establish a presence on social media these days!
In order to really connect and engage with their clients, digital marketing agencies need more than just a website or monthly newsletter; you want an agency that will go above and beyond in order to get new business coming through the door.
This entails having active profiles on different platforms such as Facebook, Instagram, and LinkedIn, among others; holding contests in which people may win free items or services if they share your company page is just one example of how this type of interaction works well for firms big and small!
Red Flags to look out for when choosing your digital marketing agency:
Now that we've gone over various positive aspects to consider ,here's a few sore points you need to look out for while choosing your digital marketing agency:
1) They promise an unrealistic turnaround time.
A good agency will always be up front about how long it takes to create a campaign or how much work is involved, so make sure their estimates are reasonable!
Don't sign any agreement with agencies that appear to have unreasonable time requirements for getting things done; in such circumstances, you may be compelled to hurry through everything since your business demands results right now.
This almost never works out well and tends to end badly since there's no way everyone will agree perfectly on what needs doing every step of the way along this process!
It also doesn't leave enough room for correcting mistakes if something goes wrong later down the line either .
2) They don't have a website or online presence.
A digital marketing agency that doesn't have an online presence is, quite frankly, behind the times!
In this day and age it's essential to at least have a basic website in order to show your potential clients what you're all about; not having any kind of web platform automatically puts you at a disadvantage.
Even if they do offer other services such as SEO, SEM, or social media management, an agency without their own site looks unprofessional and may be difficult to trust.
Make sure to research how well-developed their online presence is before deciding whether or not to work with them!
3) They don't have any case studies or examples of their work.
If an agency can't provide you with concrete examples of how they've helped other businesses achieve success, then it's best to move on!
Employing a digital marketing agency with an excellent portfolio is always beneficial; it may highlight how well they grasp various platforms and how successful their campaigns have been, which you'll want to inspect before hiring anyone.
If they're unable to provide evidence that they know what they're doing, then there's no way to tell whether or not they'll be able to help your business grow.
Do your research online and ask around for referrals before making a decision – it could save you a lot of headaches in the long run!
4) Their rates are too low.
As with anything else, you generally get what you pay for!
It's a common occurrence that big-name digital marketing firms charge much less than their competition. How can they possibly stay in business if all they do is work on shoestring budgets?
It's always better to go with a firm who charges reasonable prices and has years of experience rather than one that seems like it could be fly-by-night.
At least then there's an assurance that the services being offered are done by professionals instead of volunteers!
Choosing a digital marketing agency may seem complicated, but if you take your time and consider all of the information offered in this post, the process will go a lot more smoothly.
You'll be well on your way to finding an agency that can assist your organization develop by defining how you want to be contacted with, what kind of interaction you require, and staying up to speed on current trends.
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