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Many creative professionals find themselves in creative teams at their organization.

This blog post will provide an intro to creative team org chart, the benefits of creative teams, and ways to optimize your creative team for success.

Creative organizations may have a singular individual doing work across departments or they might have a full-time employee who does creative work exclusively.

Regardless of how many members are on your creative team, you need to know some basics about how these teams function if you want them to be successful!

Design community concept illustration Free Vector

Creative team:

A creative team is a group of professionals who work together to create creative products.

This can be anything from an organization with a single creative professional working across different departments, to a full-time creative department within an organization.

Creative Team function:

1) They come up with creative ideas

The most important function of a creative team is to generate new and innovative ideas.

This can be for products, services, marketing campaigns, or anything else that needs creativity!

Idea, Innovation, Business Idea

Creative teams often have more success than individuals when it comes to generating new ideas.

By working together, team members can bounce ideas off of each other, offer feedback and critiques, and combine their skills to create something truly unique.

In order to maximize your creative team’s potential for idea generation:

  • Encourage brainstorming sessions
  • Provide an environment that is conducive to creativity
  • Give your team the freedom to experiment
  • Reward creative thinking

2) They develop creative solutions

Once the team has generated a slew of great ideas, it’s up to them to develop creative solutions.

This might mean choosing the best idea from a brainstorming session and developing a plan for how to execute it, or taking an existing solution and making it even better.

Question Mark, Question, Response

It’s important for team members to be able to work together effectively in order to come up with creative solutions that meet the needs of the organization.

3) They communicate creative ideas to others:

Creative teams must be able to effectively communicate their creative ideas!

Meeting, Meet, Together, Collaboration

Whether it’s through a presentation, writing copy for an advertising campaign, or pitching an idea to company leadership- your creative team needs strong communication skills in order for them to succeed.

4) They manage creative projects

In addition to coming up with ideas and solutions, creative teams often also manage creative projects.

Icon, Digital, Network, Social Media

This might involve overseeing the design process, making sure deadlines are met, or working with outside vendors.

Project management skills are essential for any team member who wants to be successful on a creative team.

5) They develop creative products

Of course, the ultimate goal of any creative team is to develop creative products.

This might be a new ad campaign, a redesigned website, or even just an improved process for generating ideas.

As long as the end result is something that showcases the creativity and innovation of your team, then they have succeeded!

Benefits of a Creative team:

1) Increased creativity and innovation

By working together, creative team members can feed off of each other’s ideas to come up with truly innovative solutions.

This is especially important in industries that are constantly evolving, like technology or fashion.

Machine Learning, Information, Brain

In order to keep up with the competition, it’s essential to have a creative team that is constantly coming up with new ideas.

2) Improved efficiency

When team members are able to work together effectively, they can often produce creative solutions more quickly and efficiently than if they were working alone.

Planning, Efficiency, Schedule

This is especially beneficial when deadlines are tight or there is a lot of work to be done.

3) Great for company culture

A creative team can also be a great way to improve your organization’s overall culture.

Creative thinking and problem-solving skills are valued in most industries, but especially creative ones like fashion or advertising.

By developing creative teams that focus on generating new ideas and solutions, you will attract employees who see value in those types of activities as well!

Creative Team Org Chart:

A creative team org chart is a diagram that shows the structure and hierarchy of a creative team.

This might include information about who reports to whom, as well as what department or division each team member belongs to.

Creative Organization Chart PowerPoint Template & Keynote - Slidebazar

It can be helpful for organizational leaders to have a visual representation of their creative team in order to better understand how it functions. A creative team org chart can also help with communication within the team.

By displaying who is responsible for which tasks, and what chain of command decisions need to go through, everyone on the creative team will be aware of their roles and responsibilities.

1) Centralized:

Creative teams can be centralized, which means they are a creative department staffed by creative professionals.

This would include people with various creative skills like graphic design or copywriting, who work together to produce creative products for the organization as a whole.

There might also be specialists in specific areas of creativity such as marketing campaigns, video production, etc

Network, Rectangle, Rings, Networking


A centralized team allows you to build culture and brand consistency across your organization!

You will have one creative vision from top to bottom that is executed through every piece of communication produced by the company.

However: if there’s too much red tape involved in getting projects approved and moving forward then this could slow down workflow and create frustration among employees on the team!

It may also limit the creative process if there is only one person on a creative team who has final say over new creative projects.

2) Cross-functional:

On the other hand, creative teams can also be cross-functional. This means that creative professionals with different creative skill sets are assembled together for each project or task at hand.

For example: if you’re developing a new website then you might have one team member who is an expert in user experience research and another who specializes in web design.

Cross functional creative teams allow more people to take ownership of projects, which helps generate buy-in from employees!

A drawback could be that there may not always be enough talent on your creative team to handle every aspect of a project by themselves.

If this happens, it will probably slow down workflow since they need to consult others before moving forward on certain aspects of their work.

3) Flexible:

The creative team org chart can also be very flexible, which means that a creative team is assembled for a specific project and then disbanded afterward.

This could include hiring freelancers or consultants on an as-needed basis to complete projects that require special skill sets not available within your organization.

Move, Stretch, Over Head, Armdehnung

Creative professionals who work remotely may prefer this type of creative environment since it allows them the flexibility they need without having to commit long term.

4) Pod system:

This involves grouping creative professionals together in teams of three to five people who work on specific projects or tasks together.

The idea behind this type of creative team structure is that creative synergy will be generated by putting like-minded individuals together.

However: if you don’t have a good balance of skills within your pods then it could lead to creative gridlock and project delays!

Step by step guide to building an effective Creative Team Org Chart:

1) Define your creative goals

Before you can start building your creative team, you need to first define what it is that you want them to achieve.

Are you looking for new product ideas? Improved customer engagement? More traffic to your website?

Once you have a good understanding of what you’re trying to accomplish, it will be easier to identify the specific skills and talents that you need on your team.

If possible, try and quantify these goals so that you can track their progress over time!

2) Identify the creative skills you need

Now that you know what you’re hoping to achieve, it’s time to identify which creative skills you will need on your team.

Do a job analysis of your current team and see which positions are currently vacant.

Creative skills banner in flat style Free Vector

Also look outside your organization for creative professionals who may be able to help with specific projects.

There are various tools online like Skillshare or Lynda that can help teach creative skills so don’t be afraid to get creative yourself!

Once you have a good idea of the creative skills you will need, start assembling your dream team by posting job ads or reaching out to freelancers/consultants!

3) Set up creative team org chart

Once the creative professionals have been hired, you can establish your creative team org chart.

There are many different ways that this could be done depending on what works best for your organization!

A centralized creative department would allow more employees to participate in creative brainstorming sessions and build a stronger sense of company culture. .

It may also limit the creative process if there is only one person on a creative team who has final say over new creative projects..

A drawback could be that there may not always be enough talent on your creative team to handle every aspect of a project by themselves.

4) Establish creative team org chart policies

Once you have established your creative team, it’s time to establish creative team org chart policies so everyone knows what they are expected to do.

This could include roles and responsibilities as well as deadlines for each project or task at hand! .

By setting up creative team org chart policies early on, employees will be better equipped to handle their workload without much oversight from management.

This can allow them more creative freedom when working on projects that require a lot of creativity! .

5) Foster creative team collaboration

The best creative ideas often come from collaborative brainstorming sessions and it’s important to foster a creative team environment that encourages this type of collaboration.

Cooperate, Collaborate, Teamwork

This could include setting up creative team meeting times, providing creative resources like design software or books, and establishing rules for giving and receiving feedback.

6) Celebrate creative team successes

It’s important to celebrate the successes of your creative team as they will help encourage them to continue producing great work.

This could include highlighting their work on company social media accounts or sending out a company-wide email thanking them for their contributions!


Building an effective creative team org chart can seem daunting at first, but by following these steps you will be on your way to creating a dynamic and productive creative team!

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