If you're looking for a way to stand out from the competition, try white-label SaaS platforms. White-label SaaS products are usually a combination of software and supporting services that are rebranded for different companies.
They do this by either adding a customer's brand elements to the software, or offering an unbranded platform to their customers. White-label SaaS products offer complete resolvability for a business looking to rebrand the SaaS platform as its own.
White-label products are designed to have no branding when sold to clients so they may then choose what branding is best suited them and their customers.
This allows businesses who want to provide better products and services for their customers, while also being able to offer a product that is completely resolvable.
The client may choose what best suits them or their clients in terms of branding the SaaS platform.
What is white label software?
White label software is a piece of software that has been created by one company, but then licensed out to another.
It's often sold as an off-the-shelf product. The original creator licenses the rights to use their work for a fee and whoever they sell it to can resell this white labeled product under their own name or as a product of their own company.
It's most common when it comes to CRM and point-of-sales software, but it can also involve other types of products.
The biggest benefit that white label SaaS providers offer is the ability to rebrand a product as your own without worrying about any legal or technical issues with the original creator.
Resolving any conflicts could easily be done by adding in your company's logo and branding to the software.
Difference between white label SaaS products and white label software
White-label software is also often used for SaaS, or Software-as-a-Service products.
This means that the provider licenses out its service to other companies in order to make money off these subscriptions and provide them as services with no hidden costs.
White label SaaS products are a combination of software and supporting services that are rebranded for different companies.
White-label SaaS providers offer the ability to rebrand a product as your own without worrying about any legal or technical issues with the original creator.
Common White Label SaaS Products
White label SaaS platforms are affordable, self-explanatory tools that allow any company of any size to scale up quickly without the need of expensive development.
Social media management software
Social media management software allows you to manage, post and respond to all your engagement in a single dashboard.
With this type of platform, there will be various types of dashboards for different projects or clients that can't see each other's information. This allows the platform to be completely resolvable for a company wanting to provide better products and services without having any issues.
White label social media management is often seen as an important tool in marketing strategies, especially when it comes to large businesses that have many departments such as agencies and companies with multiple brands or offices.
It's convenient because all your data is in one place. A white-label social media platform allows companies to brand an already functioning system rather than building it themselves.
Either they use it as their own, or they resell said platform to another company and invite clients to a limited interface so that they don't peek into other dashboards and any tools you would use for your job.
There are many mobile apps that do more or less the same thing, just with a different skin and different brand names.
A great example is LevelUp which not only develops their own mobile payment and loyalty program app but also white labels it for restaurants like sweetgreen and Dig Inn so they can market and promote it as their own.
Using an app for your business can help you be more efficient:
- With powerful data and analytics, you can make sure that you're on top of how every aspect of your business is performing.
- Around the clock, support is available to cater to give you the help that you need, right when you need it.
- Customizable layouts and interfaces allow your business maintain your design language across products or services.
SEO and SEM management Software
If companies don't have the time to provide SEO services to customers operating small to medium-sized companies, they consider hiring a white-label SEO partner to help generate revenue and expand reach to their clients.
Re-sellable SEO services are more popular than SEO software, simply because most business owners don't have the time to research how do SEO professionally.
Large brands like Serpstat offer SEO and SEM dashboards, as well as management software for their clients. Check out HubShout's white-label SEO capabilities.
Email Marketing Software
Email marketing software allows you to track and measure the amount of clicks, opens, impressions, replies or unsubscribes that your campaign has received.
This is a must for any business dealing with email campaigns because it's vital not only to be able to send an email but also track these types of campaigns in order to know what works well and what does not.
Email marketing software is often white-labeled by companies because they can brand the system to look and feel as if it's their own, without worrying about any legal or technical issues with the original creator.
White label email marketing allows a company to fully customize an already functioning solution in order for them to use it as their own or they can resell said platform to another company and invite clients into a limited interface so that they don't peek into other dashboards where their tools are.
The key selling point of white-labeling is being able to customize the solution to look and feel as if it's your own without worrying about any legal technical issues with the original creator.
How does White-Label SaaS work for your business?
White-labeling can be very useful for any business. It's an affordable way to get a product or service that will make your life easier without having to build it from scratch.
It's also a great way to make your business more efficient by using the platforms that are out there.
As you can see, white-label SaaS is not only cost effective but it provides businesses with better products and services without having any issues due to different projects or clients being able to access each other's information easily.
It can help your business scale up and leverage the power of technology to serve customers better.
Though the technology has made everything more accessible over the past decade, building technology itself is quite a challenge. However, it's possible to get around resource constraints by using cost-efficient white-label SaaS products.
Why White-Label SaaS is important?
The development process might look different but the fact is that white labeled apps give you the opportunity to save time and money, while having your full branding and the native look you need for your business growth.
It isn't always affordable to have to build new tools or services from scratch, and doing so can also be very time-consuming.
Though this isn't always the case with web and mobile development, purchasing a license to a white-labeled product or service is generally a shorter process. It helps you focus on the business that matters most: your own.
White label SaaS can be helpful for any size of company as it's not always easy to have everything in one place when working with multiple clients.
White-labeled SaaS allows you to have the best of both worlds: full control and customization with a cost that's all your own.
It also offers services such as helpdesk, marketing automation, support chat and other features which can grow alongside your company without being too costly or difficult for one person to manage.
Why do most companies fall behind?
Many white label SaaS solutions tend to be poorly made and do not quite match up to custom made solutions. They might offer a lower entry price point, but the experience and functionality of the software lack to the point where it's not worth the investment.
When you're using the software as an interface with your customer, the user experience of the app plays a huge role in how successful your product will be.
White label apps that are riddled with bugs and have a poor user experience are the reason why most of these solutions don't gain momentum.
With the development of technology being so expensive, white-label SaaS products are a beacon of hope for businesses strapped for resources.
Building an app from the ground up is way too expensive an affair for many businesses who want to leverage technology to their advantage.
That said, we believe white label software is a great way to democratize access to technology. This model of software development can help small businesses scale up much faster and compete with larger competitors.
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