Six Reasons Why You’re Struggling to Find Clients for Your Agency

Identifying where you need support and what you need to do in order to become successful will be instrumental when it comes down to your goals and strategies.

Six Reasons Why You’re Struggling to Find Clients for Your Agency

There are many reasons why you may be struggling to find clients for your agency. You might not have a website, or maybe you don't know how to market yourself properly.

Whatever the reason, we’re going to talk about six of them in this blog post.

1. You Might Not Have a Website

This is one of the main challenges that agencies face when trying to find clients. It’s difficult for potential customers to locate you if they don't know where to look!

There are many different types of websites, so it isn’t always easy coming up with a plan for one that will work best for your agency. You’ll need to decide how much time you have, which platforms you want to use and what type of design you prefer.

How to solve this:  You need to start by coming up with a plan for your agency website. The first step is deciding which type of design you prefer, what platforms you want it on and how much time you have available to construct the site yourself or hire someone else to do it.

Once you’ve made these decisions, the next thing that needs to be done is to start collecting content. You’ll need articles, blog posts and pages with helpful information for your potential customers!

The next step is coming up with a plan of action on how you will market the website so that people can find it.

And finally, once all of these steps are completed, you have to make sure that your website is working.

2. You Might Not Know How To Market Yourself Properly

If you are not able to market yourself properly, it will be difficult to get the word out about your agency. You’ll need to research how other agencies are marketing themselves and see what works well for you!

How to solve this: One of the best ways to market your agency is with social media. Make sure that you have a Facebook, Twitter and Instagram account! You should also consider using Google AdWords to help get more views on your website.

Once you start marketing yourself properly, potential clients will be able to find out about all the great work that you do!

3. Your Agency Might Be Struggling Financially

If an agency isn't making enough money, they won't have any clients either! You need to work on ways of generating more income. This could be through a new website, focusing your marketing efforts or investing in the right training for employees.

How to solve this:  The first step to solving this challenge is figuring out why the agency isn't making any profit. You’ll need to do some research and figure out what your competitors are doing, as well as how much time you have available for marketing efforts.

Once you've done that, make sure that all employees know about the financial struggles of the company and how they need to be working on generating more income.

This may mean taking a pay cut, or coming up with new ways of marketing themselves.

If all else fails, you might have to consider shutting down the agency before it's too late!

No matter what steps are taken though, make sure that employees know about these struggles and that they are working on generating more income.

4. You Might Not Be Taking Care Of Your Clients Properly

If you are not providing excellent customer service and maintaining relationships with clients, they will likely stop working with you. You’ll need to work on your customer service and communication skills, as well as making sure you follow through with the projects that are assigned!

How to solve this:  The first thing that needs to be done is coming up with a plan for the types of communications you want to have. This will involve deciding on how often employees should contact clients and what information they need in order to do so effectively.

The next step is figuring out which customer service skills your agency staff members are lacking, as well as what type of training you need to provide.

Lastly, the last thing that needs to be done is coming up with a plan for how agency staff will follow through on projects assigned!

It may be necessary to use systems like Basecamp or Teamwork in order to help employees stay accountable and keep track of what they're working on.

Once these steps are completed, make sure to follow through with them so that your clients know you're taking good care of them and they continue working with the agency.

5. Your Agency Might Not Have a Wider Scope of Services

If you offer too few services or don't have enough expertise in certain areas, it will be difficult for you to find clients. You'll need to see what you can do in order to provide a wider scope of services or specialize in a certain area!

How to solve this: The first thing that needs to be done is coming up with a plan for what types of services the agency offers. You'll need to consider any areas where you are lacking in expertise or don't have enough time and resources dedicated.

Once this has been completed, make sure all employees know about these new service offerings so they can work on them!

The final step is creating a plan for how to specialize in a certain area. This could involve sending employees on training courses, or deciding what types of projects they should take up and the ones that they shouldn't.

6. Your Agency Might Not Be Advertising Enough

If your agency isn't advertising enough, potential customers won't know about it and will never be able to hire you for their company! You'll need to invest in various methods of advertising, including social media networking.

How to solve this: The first thing that needs to be done is coming up with a plan for what types of advertising your agency should do. This will involve deciding if you want to focus on social media or also include other methods such as print ads, email marketing and more!

The next step is figuring out where the best place to advertise would be. For example, social media networks might be a good place to start if you want more instant results.

4 Quick Tips To Remember

1. Build a Strong Value Proposition

One of the biggest struggles agencies have is not having a strong value proposition.

If you are unable to place a value on what you're offering, people will not be able to see the benefits of working with your agency. You'll need to work on convincing potential clients that there is enough benefit in working with your agency!

Methods to solve: The first thing that needs to be done is coming up with an elevator pitch for the agency. This is a short, concise statement that will convince clients of what your company has to offer and why they should work with you!

The next step is coming up with an outline for how this will be promoted. It might involve mentioning it in your signature line, or even creating an ad solely dedicated to highlighting all the benefits of working with you.

2. You have no marketing funnel in place

Finding a solution to generate sales is hard for many agencies.

Often times, a lack of marketing funnel is to blame. This means that the agency doesn't know how or where they should be promoting their services in order to generate more business for themselves!

Methods to solve: The first thing you need to do is figure out what your clients are looking for when it comes down to needs and wants. You'll then want to come up with a way of communicating this so that people know what you have and how they can use it.

  • Create content that helps your target clients to see how you can help them. This is a process that sometimes takes time and experimentation, but the benefits are worth it!
  • Build a close, personal relationship with qualified leads to generate more leads.

3. Your website does not convert

One of the most common reasons that agencies have a difficult time attracting new clients is because they haven’t researched or improved their company website.

Methods to solve: The first step is figuring out what you're trying to sell. Once that's been decided, the next thing will be creating content for your website that speaks specifically about it!

Sometimes all a company needs are new images or graphics in order to make their site pop with personality and intrigue visitors into wanting more information on the services you offer.

It's important to never stop working on your company website, as the more time and effort put into it, the better it will be!

4. You are selling to the wrong clients

You might have a great service which is perfect for some customers, but not to everyone. Your marketing efforts are only targeting the people who would want to work with you, then it's likely that you're not generating any new leads.

You are too spread thin with projects

If there isn't enough time dedicated solely to marketing, it might be difficult for agencies to generate new leads. This means that time is of the essence!

Methods to solve: Figure out a way for your company to carve out more time. This might involve outsourcing certain tasks or finding ways to make things go faster with internal resources and processes. You could also choose one day per week to dedicate solely towards marketing efforts, then give yourself weekends off as well!

The starting point towards "fixing" the sales process is to identify the pain points of your prospective clients.

1). Understanding deeply what your potential buyers feel when they come in contact with this product or service can help you maximize their chances of becoming a customer and understanding how to better serve them.

2). Identifying where you need support and what you need to do in order to become successful will be instrumental when it comes down to your goals and strategies.

Conclusion

The starting point towards "fixing" the sales process is to identify the pain points of your prospective clients.

1) Understanding deeply what your potential buyers feel when they come in contact with this product or service can help you maximize their chances of becoming a customer and understanding how to better serve them.

2) Identifying where you need support and what you need to do in order to become successful will be instrumental when it comes down to your goals and strategies.