If you are considering a career in SEO, you may be wondering if it is the right decision. The answer to this question largely depends on what your expectations are for yourself and your income.
If your goal is to make a substantial amount of money quickly, then SEO might not be the best option for you.
However, if you want a fulfilling experience where you can take charge of your career and find professional success working on your own terms, than SEO could be an excellent choice.
In this article we'll cover some general information about how to start out as an SEO freelancer so that when the time comes for making decisions about whether or not to pursue this line of work, there won't be any doubts left in mind!
What is SEO?
SEO is the acronym for Search Engine Optimization, which is the practice of optimizing a website so that it ranks higher in Google's search results.
A successful SEO campaign can bring more traffic to your site and increase revenue through sales or leads.
SEO is in high demand since website owners are looking to increase their site's visibility and rank higher on search engine result pages. It has been estimated that there are around 21,000 searches performed every second!
Thus it makes sense for business-owners who are serious about getting customers to pay more attention to optimization of their site.
SEO Career As A Freelancer
When it comes to the types of jobs available for those entering into this freelancing career, there's really no limit!
SEO is the process of making sure that a website has all the right elements in place so it can rank as high as possible on search engine results pages.
SEO involves everything from choosing and implementing keywords to building backlinks, creating content and ensuring your site's usability.
However, many people who are interested in learning about SEO often struggle with how to monetize their skills. It is a flourishing industry with a lot of different aspects to it.
If you are considering entering into this field, then one question that may be on your mind is how much income can I make? The short answer is: it depends!
SEO freelancing offers an amazing amount of flexibility in terms of what type of work you can accept and how much you want to earn.
1. Start with the basics
A great place to start building your freelancing career in SEO is with the basics. You can offer your services on freelance websites or market yourself directly to local businesses that need help optimizing their site.
It's also a good idea to create an online portfolio which you can use as a selling point for potential clients who are looking at hiring someone new.
Once you have your portfolio online, it can be difficult to know where or how to begin looking for clients.
You'll want to do some research into who the best companies are in your area that would benefit from SEO work and reach out directly with a proposal.
Don't give up! Just like any other freelancing position, there will be highs and lows. If one client doesn't work out, it's not the end of your career there will always be more opportunities in SEO if you continue to advertise yourself and market what you can do effectively!
2. Link Building
Link building is a huge part of SEO and can be very complex, depending on the site you're working with. In its simplest form it involves looking for websites that are relevant to your client's niche or industry that have been established as an authority in their field, then getting them to link back from their website to yours.
The key things to remember when looking for places to build links are;
- The website you're trying to get a link from should be relevant (i.e., it should mention your client's business/industry somewhere on the site)
- It must have high quality content, since this is what Google will judge your site by as well!
- It must be a website that is trusted by other users on the web.
You may have to reach out to hundreds of sites before you get your first link, but it's worth putting in the work!
Keep track of which websites give you a quick rejection and don't waste your time with them again later. The more links from authority sites to your client's website, the better.
3. Grow your network!
SEO services are rarely limited to just one client. Once you've built your portfolio and have a few happy clients on board, it's time to start reaching out beyond that!
Look for new companies online who could benefit from SEO work or market yourself directly on social media platforms like Twitter, Facebook and LinkedIn.
Combining all of these strategies together will help you to grow your network and find as many different types of clients as possible.
SEO is not a one-size fits all kind of job, which makes it so interesting for those who are willing to learn about the ins and outs!
SEO services can be offered directly from freelancers or through companies that hire them out. There is no limit to what you can achieve in this industry and there's always room for more!
4. Income Potential
As a freelancer, your income will most likely come from the work you do for your clients. The more hours you can bill, the more opportunities you'll have to make money in SEO!
There are pros and cons of each type of arrangement that we'll discuss below in more detail. Let's start by looking at the types of services you can offer as an SEO freelancer.
- One-Time Projects vs Ongoing Services
The first thing to consider is whether or not you want to focus on one-time projects or recurring monthly retainer fees for ongoing services.
The main benefit of taking on project work is that it provides fast income, especially if you work with a lot of different clients at once.
On the other hand, if your goal is to make a full-time income on an ongoing basis , then retainer fees will be more lucrative for you in the long run, especially when multiple projects are combined together.
However this requires that you charge higher rates and build up relationships with clients, so that they are happy to continue paying you every month.
- Hourly Rates Or Percentage of Sales?
Another thing to consider is whether or not you want your income based on hourly rates, or if it should be a percentage of sales.
If you choose the former, then this means setting up clear boundaries for what the project entails and how much time you will spend on it.
You'll need to set your hourly rates based on the average salaries in your area, along with how much experience you have, and what type of industry you're working in.
If this is a new field for you then it's best to start out by charging lower hourly rates until your skills are more advanced.
On the other hand, if you choose to go with a percentage of sales model, then this means that you are getting paid based on results.
This can be very rewarding when your clients continue working with you for long-term projects and they see their business grow over time.
- Fixed Rate Or Commission?
Finally, you may be wondering whether to charge your clients an hourly rate or a commission on sales. The main benefit of charging by the hour is that it allows you to estimate how much time each task will require.
You also have more control over how many hours are spent working as opposed to administrative tasks such as answering emails and checking in with clients, which can be time-consuming.
However, if you are doing project work then you will have to charge a minimum number of hours per task regardless of how much time it takes, which could eat into your profits.
On the other hand, working on commission is more lucrative because you only get paid when results are achieved. This means that clients know you are working on their project with all your effort and you're not just sitting around waiting for them to pay up.
Overall, it's important to pick the right model that works best with your clients and yourself in order to maximize profits and minimize time spent dealing with administrative tasks.
A good idea is also to experiment a bit by combining different models. For example, you could choose to charge a percentage of sales for ongoing projects, and an hourly rate for one-time tasks.
As long as you are clear about your rates beforehand with the client , then it will be easy to negotiate different payment models based on what's best suited for both parties.
5. Implement Your Role
We have discussed how you can make money as an SEO freelancer, but what about the role of professional services providers in this field?
As search engine algorithms become more sophisticated , it is becoming increasingly difficult for small business owners to keep up with all these changes. This means that they are ultimately taking a huge risk by continuing with out-of-date methods that may be penalized by search engines.
Hence, SEOs play an important role in ensuring webmasters are informed about the latest trends and best practices , so they can make more educated decisions for their business growth.
This is particularly true when it comes to big brands where there are already hundreds of resources available online that provide comprehensive information about their websites and SEO practices.
Many larger organizations do not have the time or resources to figure out effective methods of search engine optimization, which is why they hire professional services providers.
It helps them stay ahead in a competitive market where there are always new brands emerging every day who want a slice of their market share.
In this blog post, we have discussed the potential of working as a freelancer and making money through SEO.
We also went over some details on how you can get started with your own business by outlining important points to consider such as pricing models and finding clients.
This is an overview of all that was mentioned, so if you are interested to start your freelancing career then you should apply this tips and get started with your own SEO business.