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It can be challenging to approach difficult clients, but taking the time to educate yourself on how to handle these situations will help your agency get more business and happier clients in the long run.
Some of these questions may appear obvious, but it is important to ask them nonetheless!

Why do you need to ask clients questions?
There are several reasons why you should question your clients. One reason is that asking questions can help you build a stronger bond with them.
Obtaining information such as their personal goals and what they are looking for in a company will allow you to tailor your presentation style and content accordingly.

Furthermore, asking questions can help a client understand your business processes and overall goals, making both of you feel more open about the work you'll be doing together.

Another reason you should ask questions is that it is a common sales tactic that works on the same principle as presenting.
Asking questions and carefully listening to the answers will likely result in a deeper understanding of your prospect's needs, making you more credible when it comes to closing the deal.

Finally, responding to your prospect's responses is an excellent way to ask questions. Even if you don't think it's relevant, this can help you steer the conversation in a new direction and elicit more information about the company.

Questionnaire to ask clients:
Here are some questions to ask your clients that can serve as a good starting point.

1.What are your goals?
By asking your prospect what their goals are, you'll give them the opportunity to explain who they're looking for and why.
It may also assist you in determining where more of this type of service is required to keep the conversation productive.

A good example would be if your prospect starts talking about a specific business or industry about which he'd like to get some advice.

You'll be able to quickly determine whether you're in the right field for them and how much improving that particular area would mean for their bottom line if you ask them what their objectives are.

Simultaneously, it will provide deeper insights into areas where they can grow alongside your expertise as a consultant or trusted advisor. 2) How do you currently work with clients? What can we do for you?
In most cases, by asking this question, your prospect will be able to discuss how they currently handle clients.

On some occasions, however, avoiding a specific issue and having an open discussion about how he'd like something tailored to his business without alienating or offending him may be necessary.

2) What is your financial budget?

Begin by asking your prospect about their budget, and then move on to possible contract milestones or specific deliverables.
While this isn't a question that will result in much more than a price agreement, it does get a lot of attention and keeps the first stage of conversations moving along nicely.

It may also assist you in determining whether or not your prospect's budget corresponds to the scope of work that they've described, which may be a thorny issue.
You can then determine whether it would be more beneficial for either party to hold an additional meeting later on.
But keep in mind that cutting either party's costs at this early stage will only cause problems.

3) How can my company better meet your needs?
This question can lead you into a variety of topics, and it's one that really opens the door when trying to establish rapport.
Many people will not consider how their company can provide additional value for these factors, but this situation does arise from time to time.
You could even assist your prospect by answering some of the questions that they may have thought of on their own.

This may have led them to discuss being more understanding with employees or office politics, among other topics that will benefit your company's bottom line.
Similarly, asking if they've had any issues with current vendors or if you can provide any additional guidance, advice, or support will be extremely beneficial to you.

4) What are your objectives?
This may appear to be an odd question at first, but getting your prospect to open up and share can be an extremely effective way of cementing good rapport.
It's much more than just evaluating what they've said so far; it also helps you determine how serious the situation is, as well as their style and level of confidence.

Closed ends will generally reflect this anxiety, so make sure that those areas are still well handled before signing the contract, as things can change quickly and without notice.
Another great way to find out what they expect is to ask them, "What are your goals?" This will help paint a clearer picture of their overall thoughts, especially if any mistakes have been made along the way.

5) What are your most difficult challenges?
As with the previous question, this will assist you in determining their true motivations and level of willingness.
Many prospects find it difficult to put what they're going through into words because it's painful, but if your customer can explain more about how they've found themselves having these problems, you'll have a better understanding of what could be improving spots for you as well.

To find out what the customer is going through, consider how they got into their current situation:
Were there any setbacks along the way? If so, this could point to other areas where your company could improve.

6) Why should you choose us over our competitors?

Even if they have already expressed a desire to do business with you, asking this question will help you determine whether or not they are sincere, and it is a great way to make them feel at ease.
A real-time budget or schedule is something they might use to answer this question, but don't jump in too soon - wait for them to bring it up first.

Alternatively, inquire about their major issues, as well as whether anything has hampered the project's progress.
Another useful way to evaluate details like this is to ask how many times clients have encountered a problem like this before.
Then you can turn around and count the number of times they have used your services.

The questions above are a great starting point for evaluating their business, but I would encourage you to look at it in the context of what they do before attempting to answer these difficult ones.

Once you've determined who might or might not be a good fit for your client, return to this rigorously the next time so that when we create our proposals, we can give more definite answers based on something solid.

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