If you're a photographer and want to stand out among the masses, it's important to have an eye catching website. One of the best ways is by using a landing page.
A photography landing page will make it easy for potential clients to find your information and contact you. It'll also allow them to browse through your work and see if they like what they see before contacting you.
What is a Photography Landing Page?
A photography landing page is a web page that has been created to target specific keywords and audiences.
The goal of the photography landing pages for photographers we create, is to help you attract potential clients and increase your conversions rates by converting visitors into leads and then nurturing them through email marketing campaigns.
Our main focus will be on your visitors because these are the people that will decide to hire you or move on.
We want them to see your work, learn about you and trust in your abilities before making a commitment. Our photography landing pages for photographers are designed with conversion goals in mind so they'll help generate leads while driving traffic back to your website by using SEO content writing.
How to use a Photography Landing Page?
When you're just starting out on your photography journey, it can be difficult to know how to get clients. With our photography landing pages for photographers, we've made it easy to attract leads and customers by setting up an opt-in form on the page.
This means that a potential customer can be lead to your page, view your work and contact you all in one spot.
By adding an opt-in form on the landing page, you're able to build an email list of potential customers that are interested in your work. This database can then be used to send them future offers or information that might interest them.
How to Create a Photography Landing Page?
There are many photography landing pages that you can create but it's important to feel confident when you're making the investment.
1. Goal of Your Page
To begin the process of creating your photography landing page, you need to have a goal in mind. Do you want clients to contact you? Will you be using the page to gather leads and nurture them through email marketing?
2. Target Audience
When we create a photography landing page, we always look at your target audience. This will help us deliver the right message to the right people so it's important that you have a clear idea of who you're trying to reach.
Focusing on these two things will help us determine what your photography landing page design and copy should include which will help you convert visitors into leads.
3. Simple Interface
Your landing page should be easy to read and free from distractions. It's important that your customers see your work, learn about you and feel confident in your abilities before making a commitment.
The navigation should be clear and easy to find. The content should be written in a way that your audience can understand. The amount of scrolling should be kept to a minimum and the overall design of your landing page should reflect you as an artist.
4. Attractive Design
If you're selling your skills, it's important that the page looks professional and well designed. It should be simple enough to attract attention but also convey the message that you're selling.
The design should be aesthetically pleasing and convey the feel of your brand. It should represent you as an artist without overcomplicating things so that it's easy for your audience to find the information that they're looking for.
5. Focused Content
When you're creating a landing page, it's important to keep things simple. You should have a clear focus on why you're creating the page, who it's for and what they'll get out of it.
The content should be written to your audience and include specific keywords that might help it appear in search engines. The design of the page should match the feel of your brand and include any social proof that you might have.
6. Fast Loading
The majority of people will not wait longer than three seconds for a page to load and if your landing page isn't optimized, it might cause you to lose the majority of your audience before they even have a chance to see your work.
Including SEO keywords in the content is essential but you should also keep it simple and easy-to-read. You can also include testimonials from previous clients or high-resolution images to help encourage people to convert and contact you about your services.
7. Visual Components
Including images, videos and animated effects can help to grab your customers attention. Visuals are a great way to show potential clients what you do, why you do it and how good your work is.
The images should be high-resolution so they can represent the overall feel of your brand. The video should be short and include all the information that your customers will need to know about you, but without any distractions or additional elements they might not be interested in.
It's also important to include scrolling effects that help your customers scroll for more information without getting distracted or bored halfway through.
What Makes a Photography Landing Pages Stand Out?
There are certain valuable tips for making your landing page more effective. These are just a few to keep in mind when you're creating your photography landing page design and copy, but it's important that you work with us to create a design that your audience can understand, read and convert on.
1. Primary Headline
Your Primary Headline should match the ad or search result that visitors click on. Remember, message matching is important.
2. Calls to Action
Include strong calls to action on your landing page. Include them both at the top and bottom of your page to encourage the user to take action. Make sure that it stands out – use contrasting colors to do this.
3. Add Examples of Your Products/Services
This is an important step and it's one that a lot of people forget about. Not everyone knows what you do and they might need a little bit of convincing before they're ready to buy.
If you can, include examples images and videos that show your audience exactly what you do. If this is something that can't be done, then include testimonials from previous clients to show your audience just how effective your services are.
4. Use Client Testimonials
Testimonials show your audience that other people have tried out your service and found it useful. This builds social proof and helps to convince your audience that you're the right person for them.
Another form of social proof, awards show your audience that you're a professional and they can trust you to deliver. You don't need to include too many or this could become a distraction – it's better to have a few well-chosen awards.
6. Test Your Ideas
Ideas for a photography landing page design can be tested using an A/B split test. This is where you create two different versions of your page and let each version be shown to a different group of people.
The first thing you'll need is two versions of your landing page, one that's the original version and one that you want to test. You'll need two different email lists, each with the same number of people on it (or as close to the same as you can get).
The one thing that should stay the same between both versions is your main headline (this is what will help you compare the two versions), but everything else will need to be different.
It's important that when someone views one version of your page, they don't see the other version. This will help stop your audience from being influenced by another version of your page and it's what makes an A/B split test a good way to learn more about your customers.
You'll want to measure both versions against the same goals, such as number of sign-ups or number of conversions.
7. Segment Your Audience
Different types of clients require different messaging and offers, so segmenting your audience makes sense. You'll have different offers and messaging for your local clients than you will for corporate ones, so segmenting can help here too.
Landing Page - Gateway to Your Market
Once your photography landing page is complete, it can be used as a gateway to get more clients. After all, if the client has been convinced that you're the best person to help them solve their problems then they'll be much more likely to buy into your other offers.
So make sure that you're ready to capitalize on this once your photography landing page design is complete.
A Professional Photography Landing Page Can Boost Sales and can make difference between success and failure. Turn your website into a landing page and convert visitors to potential clients.
Desirable progress is a result of organized and structured workflow. After all, you need to know what it is that your potential clients want before you can provide them with it. Claim your photography landing page and win the battle!