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Top 10 Tips for Personal Touch Email To Boost Sales

Personal touch email means creating a connection with your audience through email and giving them more than just what they need from you. It allows you to get to know each person that you are emailing one on one.

Top 10 Tips for Personal Touch Email To Boost Sales

Email is the most popular form of communication that most online entrepreneurs use to stay connected with their audience.

However, like any other form of marketing, if you don’t keep up with the times and change your strategy, you risk being ignored.

In this blog post, we will cover how email has evolved over time and been around for years, and is one of the most used forms of communication used by online businesses.

This is why it’s important to keep up with the times and continue using email as a marketing tool, but change your strategy so that you are not ignored by your audience.

What is mean by personal touch email?

Personal touch email means that you create an email that is more than a template that you send to everyone.

It’s about creating a connection with your audience through email and giving them more than just what they need from you. It allows you to get to know each person that you are emailing one on one.

When should you use personal touch email?

While there is no right time or wrong time, it’s best to start using this type of marketing when your audience starts forming an opinion about who you are and what they can expect from the business.

It allows them to get to know you better and allows for a more personal relationship.

How to add Personal touch to email?

There are lots and lots of ways that you can add a personal touch to your emails. You should try out different things, but here is a list of three simple examples:

1. Use Your Real Name

When you use your personal name in the email field, it makes other people feel more comfortable. It sets a tone for what to expect and allows them to know that they are talking with an actual person rather than just another business.

It is not only important to use your name, but make sure that it is the same as what people know you by.

If they want to call or look for something else other than your business email address then they will not be able to find and contact you if they are looking for a certain person.

2. Send Customized Messages

Creating a template to use can help you save time and easily create emails. However, it might be better if you just add your personal touch email into the message instead of creating an entirely new one every time.

Adding in things like pictures or videos that show what is going on at the moment makes for another way to connect with people who are receiving the email.

The more personal you can make it, the better off you will be in terms of connecting with your audience and what they expect from a business.

3. Celebrate your customer's accomplishments

It’s always nice to celebrate the accomplishments of your customers. If they have won something, reached a certain goal or milestone in their business then you can congratulate them and thank them for choosing to work with you thus far.

This is important as it shows that not only are you listening, but everything is going according to plan and there are no issues.

This can help you build a better brand and personal touch email with the people who are receiving your messages, which is always important when it comes to marketing because there are so many different options that have become available for businesses over time due to the internet being such a popular platform for this type of work.

4. Avoid Using Filler Words

When we talk face to face or even on the phone, there is no problem when someone says something like “umm” because we know that they are thinking of what to say next.

There is no problem with that, but when it comes to emails, we have a tendency to overuse filler words and put too much into the message.

Overusing filler words can make your email seem more robotic than a human which will not be as personal as you would like for people to think about you. Avoid using filler words to keep the message concise and more personal for your audience.

5. Address Your Subscribers by Their Name

Use the subscriber’s name in your email. If you’re sending a broadcast message, add “Hi [Name], I hope this finds you doing well! We have some exciting news to share with all our members and we wanted to let everyone know at once…” For stand-alone messages, start with a personal note and ask how the reader is doing.

Personal touch email might be something that we do not think about often but it’s important to remember when you are sending out emails because people want to feel like they can connect with real people behind their favorite brands instead of just business names.

When using email as your marketing tool, it’s important to use your real name, send tailored emails instead of templates, and avoid using filler words.

6. Encourage them to Respond

Encourage your audience to respond with things like “let me know what you think” or “give us your opinion!” It will encourage people who read the email to actually respond back which shows how much they care about the information inside of the email.

The more requests that you have, the better your chances are of getting a response from someone who was interested in what they read and cared enough to respond back.

7. Product Recommendations

Another way to make your email more personal is by adding product recommendations. If someone has asked for advice on what they should purchase next, send them an item that you think might be exactly what they are looking for based off of their current interests and browsing habits.

This can help build a better relationship with the customer as well as save time for someone who is not sure what they want or need next.

8. Include a Photo of Your Product

For companies that sell products, it’s important to include a photo so people can see exactly what the product looks like and how big/small it might be before making their purchase decision.

This will help with brand recognition as well since people will be able to see what it is that they are buying and why.

Sending out an email as a marketing tool can help you build relationships with your customers as well as keep them interested in the message that you send their way each time which will make for better results overall.

When using personalization, make sure to use people’s names, avoid using filler words, and encourage people to respond.

9. Personalize your offers

By personalizing your offers, you are able to better cater your content to the audience. Personalizing is a powerful technique that has been used long before email marketing was introduced by marketers and salespeople alike.

It can be difficult to get this right though so it is best if you do some research on the company and see what they are doing for their email marketing campaign before sending an offer.

If you can find something that will appeal to them, then your chances of getting a response back increase greatly.

10. Show Appreciation

Make sure that you let people know that you appreciate them for reading your email. It doesn’t need to be said at the end, but somewhere in between will work just fine so they feel like you are actually grateful and not just asking for something from them.

Letting someone know how much their opinion is valued can go a long way in showing them that you care about their opinion and how they feel.

This will not only encourage more people to read your email but it will also give you a better chance of getting responses from those who have already responded which can be extremely valuable for businesses looking at marketing tools.

What are the benefits of using personalized emails?

There are many benefits including increased engagement, higher conversions, better customer relationships, and loyal customers who become brand ambassadors for your business!

  • Customers are more likely to respond if it is personalized and it builds rapport with the customer.
  • Customers are also more likely to engage with content that has been tailored specifically for them. If your email shows little interest in the customer, then they won’t show much interest either.
  • Personalized offers help increase engagement and conversions as well! Customers will feel valued which encourages better relationships between them and your business.
  • Personalized emails also help with brand recognition which is a really important part of email marketing as well!

These emails tend to perform better than non-personalized ones and it is easier for you to track the results of each email, which can be helpful in improving them further.


Personalize Email is one of the most important aspects of email marketing. Take time to learn about your customers and their interests so you can send relevant messages that they will appreciate receiving!

People want to connect with real people, and when they receive an email it should feel like you are speaking directly to them not a mass mailing campaign.

You can use this information to help you with your email marketing campaign and see better results overall.

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