Email is the most common way for most online business owners to stay in touch with their audience.
But, just like with any other kind of marketing, if you don't keep up with the times and change your strategy, you risk being ignored.
In this blog post, we'll talk about how email has changed over time and how it's the most popular ways for online businesses to communicate.
This is why it's important to stay up-to-date and keep using email as a marketing tool, but to change your approach so that your audience doesn't stop paying attention to you.
What does "email with a personal touch" mean?
Email with a personal touch means you make an email that is more than just a template you send to everyone.
It's about making a connection to your audience through email and giving them more than just what they need from you. It lets you get to know each person you email on a personal level.
When should you send an email with a personal touch?
There isn't right or wrong time to start this kind of marketing, but it's best to do so when your audience is starting to form an opinion about who you are and what they can expect from your business.
It gives them a chance to get to know you better and makes the relationship more personal.
How to make an email more personal?
You can make your emails more personal in a lot of different ways.
You should try a lot of different things, but here are three easy ones:
1. Call yourself by your real name
When you use your real name in the email field, it makes other people feel more at ease. It tells them what to expect and lets them know they are talking to a real person, not just another business.
It's important to not only use your name, but also to make sure it's the same name people know you by.
If they want to call you or look for something other than your business email address, they won't be able to find you and get in touch with you.
2. Send Messages That Are Unique
Making a template can save you time and make it easier to send emails. But you might be better off if you just add your personal touch to the email instead of making a new one every time.
Adding pictures or videos that show what's happening right now is another way to connect with the people who are getting the email.
The more personal it is, the better you will connect with your audience and understand what they want from a business.
3. Celebrate the success of your customers.
It's always nice to celebrate what your customers have done well. If they've won something or reached a business goal or milestone, you can congratulate them and thank them for working with you so far.
This is important because it shows that you are listening and that everything is going as planned and nothing is wrong.
This can help you build a better brand and add a more personal touch to your emails with the people who receive them. This is important in marketing because the internet has given businesses so many different options over time because it is such a popular place for this kind of work.
4. Avoid Using Filler Words
When we talk to each other in person or on the phone, we don't mind when someone says "umm" because we know they are thinking about what to say next.
There's nothing wrong with that, but when we write emails, we tend to use too many filler words and say too much.
If you use too many filler words in your email, it might sound more like a machine than a person, which is not how you want people to think of you. To keep your message short and more personal for your audience, don't use filler words.
5. Use your subscribers' names when you write to them
Use the name of the subscriber in your email. If you're sending a message to everyone, add "Hi [Name], I hope you're well! We have some exciting news to tell all of our members, and we wanted to do it all at once..." Start a message that stands on its own with a personal note and a question about how the reader is doing.
We might not think about personal touch email very often, but it's important to keep in mind when sending emails because people want to feel like they can connect with real people behind their favourite brands, not just business names.
When using email as a way to market your business, it's important to use your real name, avoid using templates, and not use filler words.
6. Invite them to answer
Say something like "Tell me what you think" or "Tell us what you think!" to get people to respond. People who read the email will be more likely to reply, which shows how much they care about the information in the email.
The more requests you send out, the more likely you are to get a reply from someone who liked what they read and cared enough to write back.
7. Product Recommendations
Adding suggestions for products is another way to make your email more personal. If someone has asked you what they should buy next, send them an item that you think might be exactly what they are looking for based on their current interests and browsing habits.
This can help build a better relationship with the customer and save time for someone who isn't sure what they want or need next.
8. Put a picture of your product in your ad
For companies that sell products, it's important to include a photo so that people can see exactly what the product looks like and how big or small it might be before they decide to buy it.
This will also help people remember the brand because they will be able to see what they are buying and why.
As a marketing tool, sending out emails can help you build relationships with your customers and keep them interested in what you have to say, which will lead to better results overall.
Make sure to use people's names when personalizing, and don't use filler words. Also, ask people to respond.
9. Make your offers unique
By customizing your offers, you can make your content more relevant to your audience. Personalization is a powerful tool that has been used by marketers and salespeople since long before email marketing.
It can be hard to get this right, though, so before you send an offer, it's best to do some research on the company and find out what they are doing for their email marketing campaign.
If you can find something that will interest them, you have a much better chance of hearing back from them.
Make sure you tell the people who read your email that you appreciate them doing so. It doesn't have to be at the end, but you should say it somewhere in the middle so they know you're thankful and not just asking for something.
Telling someone how much you value their opinion is a good way to show you care about what they think and how they feel.
This will not only get more people to read your email, but it will also give you a better chance of hearing back from people who have already replied, which can be a very useful marketing tool for businesses.
11. Why would you want to use personalised emails?
There are many benefits, such as more engagement, more sales, better relationships with customers, and loyal customers who will promote your business.
Customers are more likely to respond to something that is personalised and helps them get to know you.
Also, customers are more likely to interact with content that is made just for them. If your email shows that you don't care about the customer, they won't care either.
Personalized offers help to boost both engagement and sales. Customers will feel like you care about them, which will make them more likely to do business with you again.
Brand recognition is also a really important part of email marketing, and personalized emails help with that.
These emails tend to do better than ones that aren't personalised, and it's easier to keep track of how each one does, which can help you improve them.
One of the most important parts of email marketing is to personalise the emails. Spend some time getting to know your customers and what they're interested in so you can send them messages that are relevant and that they'll like.
People want to talk to real people, and when they get an email from you, it should feel like you're talking to them directly and not like a mass mailing campaign.
You can use this information to improve the results of your email marketing campaign as a whole.
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