How to Increase Leads with Contact Form in 11 Effective ways

Contact forms are an integral part of any website as they provide a way for visitors to ask questions and get in touch with the business. This is why it is essential that you have one on your site if you want to increase leads.

How to Increase Leads with Contact Form in 11 Effective ways

Do you want to increase leads for your business? If so, then it is essential that you have a contact form on your website.

Contact forms allow people who are interested in your services to easily get in touch with you without having to leave the site.

But not all contact forms are created equal as there are plenty of factors that can influence conversion rates for this type of form.

In this article, we will discuss how to make your contact form effective and what features make up a successful one.

How to create a contact form?

The contact form can be created in three ways. The first option is to buy a theme that already features a contact page and adjust its design.

You can find plenty of options on the market, but it might be difficult to tell which one fits your needs without any experience with this type of product.

The second way is to code the contact page yourself from scratch and design it by yourself. To do this, you need to have some coding skills.

The third option is installing a contact form plugin and adjust the design of the page only. There are several options available on the market for this type of service. You can find one that best suits your needs based on their features or pricing plan.

Contact forms are an integral part of any website as they provide a way for visitors to ask questions and get in touch with the business. This is why it is essential that you have one on your site if you want to increase leads.

Once you create or install a contact form, don’t forget about user experience because there are certain things that can turn off users.

What makes a good contact form?

There are several factors that can influence your conversion rate and we will take a look at them in the following section.

What features make up an effective contact form? A contact form is only effective when it is user-friendly. For this reason, you should pay attention to the following features:

1. Optimize the fields

The number of fields in your contact form matters a lot as they can determine whether people will actually use them or not, so don’t overload visitors with information and always consider their needs before adding new questions for security reasons.

If you ask visitors for too much information, they might get annoyed and leave the site without completing your form which will decrease conversion rates considerably.

You can’t always know what kind of data is needed to answer a question so it is best not to bother people with extra fields unless they are critical.

The location of each field is as important as the number of fields that you have, so place them in a logical order and don’t forget about their size.

Make sure they are big enough to be easily read by your visitors without any issues because if there is no way for them to know what each field means or how much data should be typed inside it then they will most likely leave the site.

2. Include Introductory Statements

Always include introductory statements to let people know what each field is used for. This will increase the overall user experience so they won’t have any issues with your contact form.

Having clear labels can do wonders as it makes it easier for visitors to fill them out without getting confused about their purpose or how much data should be included inside of them.

3. Make it Mobile-friendly

You should always make sure that your contact form is mobile-friendly as a majority of people use smartphones these days to browse the web and they need to be able to complete their task with ease if you want them to convert into leads.

Without this feature, visitors might find it difficult to type inside your form’s fields, so they might leave the site without completing it.

4. Write a Perfect Call-to-action Statement

The call to action statement is one of the most important elements in any type of page because it tells people what you want them to do and how they can do that.

This means that if your contact form lacks a good call to action statement then it won’t bring you any new leads.

A perfect contact form should include this element because after visitors submit their data, they need to know what happens next and how they can benefit from using your product or service.

You could for example ask them if you want them to schedule an appointment with one of your service providers in order to make it more effective.

5. Highlight the Required fields

Every visitor is different so they will have different needs when it comes to contact forms. Some people are very straightforward with their questions while others prefer not asking too many things and keep them for later.

It means that you should always highlight the required fields in your form because this way every single person who visits the page will know what kind of information is expected from them.

This is a step that can increase conversion rates because it makes the process of filling in the contact form much simpler for people who don’t have any experience with websites and online forms as they will not be confused by unnecessary questions

Selecting a proper theme or plugin also helps highlight required fields, so this tip is closely related to the previous one.

Avoid asking for too much information and highlight required fields in your form so that every visitor can complete it without any issues.

6. Structure the Design Outlook

You have to remember that your contact form is just one part of the whole website, so design it in a way that fits your site’s style and branding.

The most important thing about building an effective contact page with WordPress or any other CMS for this matter is how well you can integrate it with the rest of the content on your website.

Good design is a crucial part of building effective contact forms because it can increase your conversion rates and provide visitors with the kind of information that they need without making them feel annoyed or frustrated by unnecessary questions, so always carefully structure the design in order to achieve this goal.

7. Add Price and Location Fields

This is a tip that applies to lead generation websites and services, but not for your personal blog or business website. Add price and location fields in your form so that you can easily convert the lead into a sale.

When it comes to selling products and services, adding price or location fields to your contact form can help improve conversion rates because it will make people who are interested in buying something more likely to convert into actual clients.

These fields are not mandatory, of course. If you want to, you can always remove them from your contact form and offer a more personalized experience to your website visitors.

8. Include a Captcha or other Anti-Spam Measures

There are many different ways to prevent spam messages and automated bots from accessing your website, but one of the most effective methods is to include a captcha in your form.

This element can increase conversion rates because it makes it almost impossible for bots to complete the contact form, which means that you will receive a higher number of real messages from people who are interested in your business or product.

Captchas are also related to good design because you have to make sure that they blend in with the rest of the contact form so that they don’t affect the user experience.

9. Include Live Chat Integration

You have limited time when you are browsing the web, so you should always choose a website that can provide you with all of the information that you need on your own terms.

Live chat is one way to do this because it makes communication faster and easier than other types of contact forms such as phone calls or emails which take longer to get answered.

There are several plugins out there that can help you integrate live chat into your contact form so this is not an issue.

10. Cultivate Trust

Most people tend to think that having a contact page on our website is enough, but this is not the case.

The reason why many websites include these pages in their content and structure is that they want to build trust with visitors so that more people will become customers or loyal users of the site.

Businesses have to be transparent when it comes to their contact forms so they will always provide the information that every person needs in order to get a clear idea of who is behind the website and what kind of intentions does this business has.

Contact pages are closely related to trust because you need visitors' trust for them to become customers or loyal users, so always keep this in mind when you are building your website.

11. Test and Remodel Constantly

You can never be sure about how people will react to your contact forms, so you should always test and remodel them constantly in order to achieve the best results.

Tests are a crucial part of improving website conversion rates because they allow us to figure out what kind of changes we need to make and which one is more useful than others for a specific purpose, so you should always test and remodel contact forms in order to make them more effective.

There is a close relationship between tests and improvement because using tests allows us to improve our website constantly.

Conclusion

Contact forms are very important for websites, but they can be intimidating and frustrating if you don't know where to start.

It increases conversion rates because they make it almost impossible for bots to complete the contact form, which means that you will receive a higher number of real messages from people who are interested in your business or product.

The reason why many websites include these pages in their content and structure is that they want to build trust with visitors so that more people will become customers or loyal users of the site.