What is one of the most important parts of a career plan? A killer pitch. If you want to start a successful career, there are some tips and tricks that will help you write a great presentation.
In this blog post, we'll go over what makes an effective pitch and how to make it even better!
Why Writing a Pitch is necessary?
Blogging platforms, journalists and potential influencers are constantly flooded with pitches from startups who want to be featured in their publications or have them as an ambassador for their product.
It’s hard for them to keep up, so you need a good pitch that will have them at hello. There are many different reasons why you need a good pitch.
For example, bad pitching to a person can be very frustrating and time-consuming. You’ll waste time waiting for them to respond when they may not even review your email at all like what happens most the time!
In contrast, if you have a killer presentation in place, it can be your shortest path to success.
What Makes a Good Pitch?
The most important thing to remember is that there are no rules for what you should include in your pitch, just guidelines.
And when it comes down to making your presentation stand out, the best thing you can do for yourself is focus on telling an interesting story about how you came up with the idea and how it evolved.
The best pitch gets to the heart of the matter quickly in order to grab the attention of the evaluator. It needs to be concise, clear and compelling.
If you want to make sure the person who’s reviewing your presentation understands its value right away, don’t make the mistake of thinking that you have to make it complex.
- A Good Pitch conveys the idea clearly and concisely.
- It demonstrates that you know the publication and audience.
- It shows you have a story and methodology.
How to Write a Good Pitch?
Do you want an in-depth guide on what makes up the perfect pitch that you will see featured at many prominent magazines and websites.
If so, here are some tips that could increase your chances of getting published by these influencers. In order for you to make a pitch that will be heard, here are some tips you should keep in mind as you write it.
- Show Your Worth
The main goal of a pitch is to show the person on the other end that you know what you’re talking about and your content will be valuable for their readers.
If they see your proposal as another generic email coming from an uneducated startup, there's no way it'll ever get read.
When crafting this important document, don’t make the mistake of forgetting to include a link to your website, which showcases examples of what you can do for them.
If it's not on there, they'll have no idea if you're just saying things that don't hold any merit or if you actually know how to write amazing articles and blog posts!
- Do Your Research
You must do some extra work before you send out your pitch. It’s not enough to simply know who you're pitching and what they do; this knowledge is crucial in order to craft the best possible email that will get their attention!
Before picking up your phone or sending off an email, it's important to look into things like reading some of their articles, following them on social media or finding out what they’re working on.
Then, you can search for their email address and send your pitch directly to the person who will be reading it!
- Be Clear About Your Target Audience
Journalists and influencers need to know that you understand their mission. If they can tell that you’re trying to reach out of the blue without putting any thought into it, there's no way your pitch will get published!
When pitching a blog post or article about an upcoming event for example, make sure to mention how many people are expected to attend.
The more you know about their audience, the easier it will be for them to see how your content could benefit them!
- Intriguing Subject Line Matters
It's important to come up with a subject line that will entice the reader. Many people choose this as their first step when making their pitch because it can make all the difference between getting published and being ignored!
In order to write an effective one, you should try using descriptive words or phrases that hint at what your content is about.
For example, instead of simply saying that you have an article about how to use hashtags on social media in your pitch, try something like "The #Hashtag Revolution - Strategies for Success."
This makes it easier for the recipient to see what's inside and decide whether or not they actually want to read it at all!
- Stir up Curiosity
Your pitch should be short and sweet as well as informative. Make sure it contains all the necessary information to hook your reader's attention, like a compelling question or an interesting statistic that will make them want to read more!
It doesn't matter if you're pitching an article about something completely new or simply reminding them of what they already know; the goal is to always make them feel like they need more information!
Remember that it’s important for you to keep your pitch concise, but don’t be afraid of adding a few extra sentences if necessary.
This will allow you to connect with your readers on another level and show off your writing skills at the same time!
- Be Specific
When writing something as big and generic as a blog post, you'll want to find ways of making your topic more specific. This will allow the editor or influencer to see exactly what they're going to be getting into when reading it!
Asking yourself questions like "What is my article about?" and then coming up with an answer is a great place to start. Then, you can try using words and phrases that paint a picture of what your article will contain!
Don't forget to proofread before sending off your pitch! You don’t want spelling or grammatical mistakes getting in the way of convincing them it's worth reading.
- Focus on the reader, not yourself!
When it comes to writing an effective pitch, what you need is to convince the influencer that your story will benefit their readers. They want to know how it can help them reach new audiences and keep current ones happy at the same time.
Never forget that pitching a blog post or article isn't just about getting published! It's about creating something that will benefit everyone involved.
Don't be afraid to send out multiple pitches, too! Sometimes it takes a few tries before someone realizes how beneficial your story could be for their publication or business.
Just make sure you keep track of who you've already emailed and follow up with them in the future if they haven't responded.
- Pay attention to details
All of the tips mentioned so far are great, but they're useless if you don't include all the necessary information in your pitch.
It's important to remember that when editors or influencers receive an email from someone, it represents their business and puts them on the spot! If you want yours to be taken seriously, make sure you include all the details up front.
It's critical to add your name, logo and website in a professional manner with no spelling mistakes or typos!
Not only will this help them remember who you are if they want to contact you back at some point, but it also shows that you care about their business as well as yours!
- Persistence is the key
When you first start out, it can be easy to get discouraged by a lack of responses. However, keep in mind that editors and influencers receive dozens of pitches every single day!
If they don't have time to answer your request right away, then there's nothing wrong with sending them another email or two asking if they've had a chance to see your message. As long as you don't turn into a pest, this is completely acceptable!
Sometimes it takes multiple tries before someone realizes how beneficial your story could be for their publication or business.
Just make sure you keep track of who you’ve already emailed and follow up with them in the future if they haven’t responded.
Finally, it's important to remember that you never know when a pitch is going to be successful. It may take several tries before they email back asking for more information or actually accepting your article!
The best thing you can do is keep trying and don't give up on pitching all together even if the first couple of emails go unanswered. Don't forget that Your Pitch is the gateway for getting published and it's important to use these tips as your guide!
With these tricks, you'll be able to get your pitch just right and land that elusive blog post or article!