Facebook is definitely one of the best advertising platforms on the planet. Given that the social media behemoth has over 2.7 billion monthly active users, advertisers have an almost infinite audience to target.
Many businesses are willing to pay top dollar for a successful Facebook ad campaign. As a result, creating a Facebook marketing business could be a lucrative and feasible employment option. A well-run Facebook ad agency can generate over $6 million in revenue.
The best aspect is that establishing a Facebook ad business requires very little time and money.
Creating A Facebook Advertising Agency
1. Test running Facebook Ads
Obviously, if you're going to start an ad agency, you'll need to know how to write ad copy. Consider attending a class or dedicating a few weeks to understanding the ins and outs of creating digital ads.
If you have the time, you should look for work with an existing digital ad firm to get a sense of how the industry operates from the inside. Many organizations will hire interns or offer entry-level positions to someone with little or no expertise in the sector.
You should also devote some effort to Facebook ads. Before you start managing clients' campaigns, you should be comfortable with the fundamental ad production and campaign management tools. Facebook has its own ad ecosystem, which may or may not follow the same regulations as traditional marketing campaigns.
2. Open a Business Manager account on Facebook.
There are two main ways in which Facebook ad firms collaborate with their clients. They can work on the advertising as an employee in the client's Facebook Business Manager account, or they can partner with the client by connecting Business Manager accounts. The second option is preferred because it gives your agency access to all of the client's assets.
It's simple to set up a Facebook Business Account because it's free to use. To prove your identification, first create a personal account, then go to business.facebook.com, select Create Account, and follow the instructions from there (Note: you will need to first create a Page for your ad agency to link to your Business Manager Account). If you have any admins or employees, you can add them once you've created an account.
To manage a client's ad campaigns, you can connect your Partner account to their Business account. Clients will need to know your Business Manage ID before granting access to all of their assets to your account. You'll be able to manage their ad campaigns from your own Manager Account, and you'll be able to assign assets to yourself and your staff once you've connected accounts.
You will be able to manage your ad accounts and campaigns using the drop-down menu in your ad management tool once you have been Partnered with a client's account. In addition, Facebook includes a plethora of plug-ins that may be used to manage ad campaigns and track results. Here are a handful of the most well-known examples:
- Qwaya. A/B testing, scheduling, ROI tracker,
- AdEspresso. Visual analytics, customizable reporting metrics
- Driftrock. Automate ad creation templates, conditional ad triggers
- Perfect Audience. Impression tracking, click-through-rates, conversion tracking, costs
- Agorapulse. Real-time analytics, visual metrics
- Hootsuite. Bulk posting, bulk scheduling, collaboration tools
Because Facebook's built-in ad management and analytics capabilities are relatively inadequate, these plug-ins can substantially expand and improve your workflow.
3. Facebook Certification Blueprint
The majority of Facebook ad companies specialize in certain categories of clients, such as sports, gambling, restaurants, and so on. It's great if your company tries to find a niche market to serve. As a result, your skills will be in higher demand. Different types of businesses necessitate different marketing tactics, so it's best to stick to one.
Sending cold emails, phoning business owners, using LinkedIn, and utilizing your existing friend and professional network are all viable options for obtaining clients. These contacts, however, can be difficult to use if you have no prior knowledge.
With that situation, becoming a Facebook Certified Media Buying Professional is one technique to assist in customer acquisition. Facebook Blueprint, the company's e-learning platform for digital media and advertising, offers this certification.
Obtaining a Facebook Certification can demonstrate to clients that you have been fully trained and understand how to execute Facebook marketing campaigns.
Depending on your speciality and particular concentration, you can earn different levels of certification. When you complete a certification exam, you'll receive a one-of-a-kind badge that you may display on your social media profiles and show to potential clients.
4. Develop a pricing strategy
It's a good idea to start with firms that have very simple metrics to track. Product-based businesses are a fantastic choice because it's very easy to evaluate how your marketing efforts affect sales.
This is not the same as, say, running advertising campaigns for a consulting or coaching firm. Ad charges for these types of businesses are likewise pretty standard. When it comes to price, many ad agencies will charge a one-time startup fee and then a retainer fee for each month of service after that.
You can even offer unique package deals to entice return clients if you desire. You may, for example, give a discount on the second month of services if they pay for it in advance, or something similar. Creative occupations, such as ad agencies, have the advantage of being able to be more flexible with how you price things and bill your time.
5.Acquire Your First Customers
It's now time to find your first clients and show them what you're capable of. To attract your initial few clients, you may need to provide some ad services for free. You can look for businesses in Facebook groups and offer your services to the owners or managers.
Don't expect them to pay you; instead, ask them to fund your advertising costs. Offering free services is an excellent approach to gain experience while also establishing a positive reputation. Clients will, for the most part, be delighted to start paying you if you perform a good job on some first work.
You can also run your own advertising if you want to get the word out about your services. You may run your own ad campaigns to market your services because you've already created a Facebook Business Manager account. In reality, running your own commercials not only promotes your business but also demonstrates your capabilities to potential clients. It's almost like going on a job interview.
Obtaining testimonials from previous clients is another strategy to strengthen your resume. Most clients would be more than glad to write a short blurb about your skills that you could include in your adverts and business pages if you did a good job.
6. Adjust Your Budget And Hire Help
It's time to start scaling your operations once you've gotten several clients under your belt. The good thing about Facebook Business Manager is that it comes with a number of automation features that you can use to manage and run many client campaigns at the same time.
This implies you can manage several clients at the same time. Professional clients should take up between 5 and 10 hours of your time each week, so you may potentially manage 5 to 10 clients on your own.
However, after you reach a certain degree of success, you will need to scale your business and recruit additional staff. You can assign employees to projects on their own or just have them on board for support while you work on the primary ad.
If you want to start increasing the kind of services your ad firm provides, you can start hiring specialist personnel.