How to Pitch Podcasts in 2021

Podcasting is still in its infancy so the rules are very flexible. There's no "industry standard" for pitching, which means it can be harder to get your foot in the door with podcasts than traditional media outlets because there isn't as much competition (or established rules).

How to Pitch Podcasts in 2021

It used to be difficult to pitch a podcast because there weren't as many of them. Because there are more podcasts in 2021, it is easier to pitch one. But, should you pitch them? This blog post will give you advice on how to begin pitching podcasts and will answer some questions about whether you should do so.
This blog post will give you advice on how to begin pitching podcasts and will answer some questions about whether you should do so.

To begin, consider the differences between traditional media (print, TV) and podcasting in 2021. Traditional media is a much older medium with well-established, well-defined rules. Podcasting is still an emerging medium.
Because there are no set pitching rules in podcasting, you have more freedom to pitch whatever show or idea you want (within reason). The only way to get your foot in the door with a traditional media outlet is to be introduced by someone they know or to have a really good story to tell.

Because podcasting is still in its infancy, the rules are extremely flexible. Because there is no "industry standard" for pitching, it may be more difficult to get your foot in the door with podcasts than with traditional media outlets (or established rules).

However, if you do get your foot in the door with a podcasting company, there are a few things you should know about pitching podcasts.

Begin by contacting them via email and introducing yourself. Make sure your pitch is professional and includes all of the information they need to consider it. - Begin your email by telling them what show or idea you're pitching and then provide a brief summary of the content. - Begin with an elevator pitch about the podcast, which is like explaining it in 30 seconds to someone riding an imaginary elevator.

Include information on how frequently episodes will be released and the topics covered. Let them know if there are any special guests scheduled - Include a brief description of the show, such as how many episodes are planned in total.

Here's an illustration:
I'm pitching you my social media podcast. It is known as Social Media Start (SMS). The first episode will be released on October 18th, and subsequent episodes will be released every Saturday thereafter. In this show, I interview social media success stories and ask them to share their advice.


The distinctions between pitching a podcast and pitching traditional media
Some podcasts do not allow guest speakers, in contrast to traditional media outlets, which generally invite guests to be on their show or already have an intro in the works for a future episode.
This is due to the fact that podcasts are frequently one-sided and tend to focus on the host's interview style.

Podcasts also frequently have a set number of episodes planned for the entire season, whereas traditional media outlets may change their episode count depending on the schedule.
If you want to be on a podcast, you should find a way to demonstrate right away that you listen to the podcast or understand what it's about. Begin by listening to at least one episode before pitching an idea for your own show.

Podcast Pitching Tips: Begin with a professional email containing the following information:

  • Proposed podcast topic (include just enough so they can understand it)
  • A brief description of the podcast's content - The number of episodes planned in total (they may want to know this)
  • Start date and when you want the first episode to be released - Individual episode length in minutes or number of questions asked, if applicable If you can't provide that information, tell them how frequently it will be published: weekly, biweekly, monthly, etc.
  • Begin by creating a "sales pitch" for your podcast. This is similar to an elevator pitch, but it should be shorter—30 seconds or less! It all comes down to the content and why people will enjoy it.
  • Include what topics you intend to cover in each episode; - Provide some alternatives for how you believe the show could be used in that podcast's lineup.
  • Begin by explaining what you're pitching, followed by a brief summary of the content. Include information on how frequently episodes will be released and the topics covered (like if there are any special guests scheduled).

    Should You Suggest Podcasts?
    Podcasts have become a popular form of media, and you can promote your business by appearing as a guest on one. Here's how to get started with this marketing channel.

    Podcasting gained popularity in a year when many people took on side projects and new hobbies. However, building an audience in this manner is difficult and time-consuming. Begin by listening to at least one episode before pitching an idea for your own show.
    Understanding the number of listeners to a specific podcast reveals how many connections are made among those who listen, but there is currently no system that can accurately show listenership.

    Podcasts of various types:
  1. detailed or informative
    A podcast that delves deeper into a specific topic or provides an overview of the topic.
  2. Expert consultations
    A podcast in which someone interviews successful people and asks them to share their secrets.
  3. Chatty/conversational podcasts: A podcast that is more like a two-person conversation. These are usually shorter and focus on pop culture, entertainment, lifestyle, and a variety of other topics.
  4. Unscripted: Podcasts in which the host conducts an interview with a single person or group of people.
  5. Narrated podcasts: These are podcasts in which the host reads a manuscript aloud over an audio recording, usually for educational purposes.
  6. News and public affairs: A podcast that discusses major events and how they may affect the lives of listeners. This is frequently done through interviews.
  7. Political talk podcasts: Podcasts that discuss politics and current events, often with an emphasis on what listeners can do to keep these issues in the spotlight. These typically have an agenda or an opinion about how they believe listeners should behave.
  8. Comedy podcasts: Those that use humour to entertain their listeners. They are usually unscripted and have a loose format, but some comedians will release scripted comedy podcasts in order to benefit from high-quality production quality.
  9. Music: A podcast in which people discuss new songs or albums as they listen to them. These are frequently played by the host, but some shows feature an in-studio guest or cohost who also provides commentary.
  10. Kids: Podcasts that speak to children about topics of interest to them. These may include stories, songs, interviews with people from various professions, and other age-appropriate material.
  11. Nonfiction: A podcast in which the host discusses a specific topic, such as science or psychology.
  12. Fiction: Audio podcasts that tell fictional stories. Some will have a narrator, while others will be entirely unscripted.
  13. Storytelling podcasts: Podcasts in which a single person tells stories in their own unique style, usually over the course of several episodes. These may employ sound effects and music to make them sound more like an audiobook than just a person telling a story.

    Is It Worth It to Pitch Podcasts?
    Over the last decade, podcasting has grown to become a significant community, with over 50% of American homes now subscribing. Podcast growth is worth considering for public relations professionals, with hours-long time frames for listeners each week.
    Pitching podcasts is an excellent public relations strategy for some businesses, but it is not appropriate for all.

    Here are some examples of how your company can use podcasting to achieve its objectives:
    A. Extending Reach
    Podcasting can be a good way to increase your company's reach during a launch or simply to talk about it with more people. However, keep in mind that when attempting to track how many listeners your show has, you will have an idea but not the exact number.
    B. Increasing Participation
    Podcasting allows you to interact with your current customers in a more intimate setting, which is especially beneficial for B-to-C brands that rely on customer loyalty. Podcasts are also ideal for industries where the end product is intangible, such as consulting or financial services.
    C. Relationship Development
    Podcasting can be a great way to connect with other people or businesses and form mutually beneficial partnerships. Begin by reaching out to people you've been following on social media, your favourite influencer, or someone in your industry with a large following, in the hopes that they will return for another interview soon.
    D. Content Promotion Podcasting is an excellent way to promote content, especially if your company wishes to be perceived as an expert in the field. Begin by creating episodes that discuss various aspects of your product or service and link to additional resources for more information.
    E. Increasing Your Visibility
    Podcasting can be a great way to reach out to more people and promote your brand for businesses looking to raise their profile. Begin by reaching out to other companies or individuals you admire in order to entice them to appear on your show, which is especially beneficial for PR professionals who need influencers in their field.
    F. Expanding Thought Leadership
    Podcasting allows for thought leadership in ways that other marketing channels may not. Begin by interviewing others in your industry, such as experts or influencers, who will be a good fit for the format of your show, and then publicize the interview on social media to generate interest.
    How Should Podcasts Be Pitched in 2021?

Conduct research
It is critical to conduct research before developing your pitch.
Make a list of podcasts that would be useful to review and begin researching which are relevant to the genre or topic you're pitching.
Once you've compiled a list of podcasts, Google can be a valuable resource for learning more about them.

For example, if you're pitching business and success podcasts, try typing "top ten successful podcasts" into Google to see where they rank.
This will also give you an idea of the topics each podcast covers (for example, a marketing podcast may discuss social media more than customer service) and how you can tailor your pitch to the podcast's needs.


You should also start researching the hosts of each show, incorporating their social media feeds into your research so you know what type of content they post on a regular basis and who might be interested in hearing from them. Begin by searching for any posts about the topics you're pitching and reaching out to them with your pitch.

This should also tell you whether or not this person is a good fit for what you're suggesting—for example, podcasts focused on feminism might not be interested in an episode about tech devices, even if the content is relevant.
If you're still unsure whether someone is a good fit, simply ask the host. They'll most likely be delighted to assist!
The more research you do ahead of time, the easier it will be to deliver your pitch when it is needed.

Keep it brief.
Making your pitch brief and to-the-point is no easy task, which is why it's time to get creative. This begins with creating a subject line that is direct and includes keywords that capture what you want us, the publisher, to know about your podcast episode.

Next, introduce yourself with a sentence that demonstrates your research. Begin by saying, "I'm a podcaster, and I'd like to come on your show." Here's why..."
Then, in one sentence, explain the value that you can provide for us as hosts (i.e., "We want our listeners to learn more about XYZ").
Finally, include your contact information so that the podcast's host can get in touch with you if they are interested.

Present your prospective podcast guest as an expert.
Most of the time, your pitch will be the first time this podcast host has heard of your proposed guest.
Include a detailed bio that speaks to their experience and ability to make it easier for the host to decide if they want to have them as a guest.
Has this person ever been on a podcast or broadcast? This is significant because it will help the podcaster determine if they are a good fit.

If you're pitching for someone else, make sure their credentials are up to date—nothing there's worse than coming up with an amazing guest only to find out they've been doing this for four years!
Finally, include any links that will allow the podcast host to learn more about your guest.

Remember to follow up.
Don't stop pitching after you've sent your pitch.
Many podcast hosts are preoccupied with other tasks and may not be able to respond immediately. Begin by following up after a few days, then once every week or two to ensure your pitch is still on their radar.

Receiving an email from you reminding them of what they've been reading may be just what they need to get them to respond!
Remember that podcast hosts are people, too. They may have been overburdened with work or travel, and those things tend to take a back seat when they aren't the only responsibility in their life.

In addition to following up with them via email, send your pitch again via social media if you have their contact information!
Don't stop pitching until you hear back, even if it's a no.

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