How to Grow Your Instagram Account from Scratch?
For years, Instagram has been a launching pad for numerous small businesses. Even established brands use Instagram as a marketing tool to engage with their target audience and promote their offerings. Whether you want to start your personal Instagram account or want to create an account for your small business, you must know the basics.
Today, when everyone carries a smartphone in their pockets, Instagram has more reach and impact than traditional media, such as television, radio, and newspapers combined. While it is always a good idea to hire professional Instagram growth services to help enhance your social media presence, you should know how to grow your Instagram account from scratch.
- Optimize Your Instagram Bio
When a user visits your Instagram profile, the first thing they are likely to notice is your Instagram bio. People often want to understand who you are and what your account is all about. You get only 150 characters to convey your message in the bio section. So, develop a short and concise description that perfectly describes what your profile is about. If it is a business account, you need to provide some crucial information about your business and what you offer. Since you do not have much space, it is always a good idea to create a teaser and then link it to a landing page on your website to explain more.
- Post Regularly
Instagram rewards accounts that post frequently. When your account has less than a thousand followers, you should be posting at least once a day. This includes both regular image posts and Instagram Stories and Reels. Once you have a larger follower base, you can scale back your posting schedule and upload at least one post every alternate day. The Instagram algorithm only has so much “reach.” Thus, it tends to favor smaller accounts over comparatively larger accounts. When starting your journey on Instagram, you get a very short window of opportunity to gain traction. Posting frequently helps you get your conversion rates up.
- Geo-Tag Your Posts
Geo-tagging is a great feature that lets your audience know the location from where a post was made. These geo-tags make it easier for people searching within a particular region to find hyper-local posts. You can include the name of your town or city or simply pinpoint the specific location from which you are posting. If you are running a business, you can encourage your customers to post pictures and videos from your physical store (if you have one) and get them to geo-tag the location.
- Add Product Tags When Posting Product Photos
Product tags help your audience learn more about specific products and even purchase them directly through Instagram. When you add a product tag to a product, your potential customers can tap to see the price and other details of the product. They can also proceed to checkout and purchase the item without leaving the app. Product tags are a great way to make direct sales through your Instagram account if you are not thinking about setting up a website for your small business. Also, having a product catalog on your Instagram account helps you attract users who are interested in your offerings.
- Use Instagram Reels for Collaboration
Instagram Reels have been a major hit among users since they were introduced to the platform. With the growing popularity of short, vertical videos, there has been a significant change to the Instagram algorithm. The platform now pushes this type of content more, and most users expect such content from the accounts they follow. You, too, can take advantage of this form of content to gain more traction. If you are not adept at using it, you can collaborate with another channel (perhaps an influencer) to create video content and grow your number of followers.
Conclusion
The Instagram algorithm is continuously changing. So, you need to consistently improve your efforts on Instagram to grow your account. Being open to changes and consistent posting can help you stay relevant and visible to your target audience. At the same time, don’t forget to use the technical aspects mentioned above to boost your business and drive sales through Instagram. Good luck!