In order to get website clients, you need to follow these 6 ways! Web clients typically refer to the users of web browsers like Google Chrome or Safari.
Your website should consider visitors first and provide an excellent user experience. It can become a powerful marketing engine.
You’re investing in digital marketing to drive people to your website — now you need to deliver on the experience they’re expecting when they arrive!
There are 6 ways that will help make this happen
1. Focus On Delivering Your Goal
You really need to know what your goal is for the website. Without a clear vision, you’re likely going to struggle with making decisions that align towards your goals and drive people through the site.
How many times have you heard “I want my business on the web!” from clients? This statement isn’t a goal, it’s a vague statement.
Is your client looking to drive sales? Are they wanting more exposure for their brand and products? What is the website even being used for?
If you don't know what's expected of the site, then how can you possibly create something that meets those expectations?! You need to know what the site is being used for and develop a plan around that.
Clients typically want you to deliver their goals, but they don’t always do it in a way that makes sense or provides value outside of just having one.
Let's take an example: some clients will ask “I would like my business on the web, please.”
If you ask “Yes! What would be your goal?” they might say “I don't know. I just want it to be on there and drive more sales." That's not a clear way of going about setting goals for your website.
Instead, consider what the client's goal is. Maybe they want more exposure, but an e-commerce site isn't best suited for that.
Define Goals For Both The Site and Your Audience understanding what your user wants. It’s also just as important that you understand the goals of your business or client when it comes to their website.
What are they looking to get out of this? What will be successful for them in terms of goals?
If the goals don't align, then you’ll likely have a problem where you’ll seek to make profits yet not be able to deliver the product and experience your audience seeks. So face it in the beginning to have prosperity.
2. Budget Properly
You have to be prepared to invest in your web presence. I’ve known a lot of brands that overspend on their sites and then go cheap on marketing. Conversely, there are those who want to go big on marketing and won’t put anything into their website.
There is no right answer here but it’s important to be aware of what you’re spending and why. It's also imperative that your client consider the ROI on their website — is it worth investing in? If so, how much are they willing to invest?
How will this help them achieve their goals with digital marketing as a whole? These questions should have clear answers.
Find the Right CMS, Technology, and Type of Site for You. Off-the-shelf? Know what the limitations are so you don’t have to throw it away and start over before you have ROI on it.
Custom design or custom code? Make sure doesn’t push your breakeven point too far out into the future.
Be clear on what you want to offer and how much you'll charge for it. Know that prices can be negotiated but a good price is one where both parties walk away feeling like they've won something.
Clients will often try to get you to undersell or sell yourself short. You’ll likely have clients that ask for too much, and another client who asks for too little.
Know what your value is as a service provider but also know when it's time to walk away from the deal if there isn't enough money on the table.
3. Cultivate Trust
Trust is a difficult thing to build, but it's important that you try. You want your audience and clients to trust what you have to say because if they don’t then there isn't much of a relationship being built between the two parties.
What does this mean for us as marketers? We need to be clear on our messaging and be consistent in our message.
If your client wants to get their brand out there but when you ask who they're trying to reach, they say "everyone," then that's a problem because it's not going to help anyone with anything!
Be clear on the audience so you can target them precisely rather than broadly. You also need to be clear and transparent with what you’re offering.
If your website is lacking clarity, then that's a problem because it won't help anyone understand if they should stay or go or what exactly the site is for!
If your client does not have a strong reputation already established in their industry (or as a brand, for that matter), then it’s important to create a good one.
Why? Because you need to be able stand on your own two feet when the going gets rough and prove yourself as someone who cares about quality, not just profit margins.
Without trust or credibility in this space, there is little chance of success with your audience.
4. Stand Out From the Crowd
Differentiation is key. You can still use a website template and look different. By customizing imagery and styles tailoring them to your brand, you can stand out.
This goes along with earning trust so that when you tell your story and create factors like price, quality, customer service, what you do with profits, how you give back, etc., you create the bond needed to stand out from the rest of the templated and quickly spun-up sites selling the same products or services.
You can also bring in a third party if you want to start with an already established site. This means making sure your client understands that what they're getting is essentially a skin for their already-established website.
You can also do a complete rebuild, but that's obviously more expensive and time consuming so it’s only worth the investment if you have the bandwidth to give your client what they need (and want).
5. Provide Great User Experience
Great user experience is invaluable. When users can get to the content they want quickly and easily, you’re creating a site that will be sought out again in the future.
If your client has an ecommerce store where visitors are looking for specific products or services, then it's important to make sure those items are easy to get to and that they're easy to purchase.
If you’re looking for a restaurant in your neighborhood, do you want the one with three stars or four on Yelp? Four of course!
That's because we trust those recommendations more than someone who gives it just two out of five stars. Which site would you be most likely to click on?
Keywords are still important, but you need to be clear and concise with what your site is about.
If I have a website that sells vintage clothes for women going to fancy events, then I’m not going to want people looking for sports gear or home goods because they won't get the results they're looking for.
This goes along with your target audience and who you want to attract so that when they do come, it was worth their while!
You also need to make sure the site is easy on the eyes. If it’s difficult to read or navigate, then there’s a problem because people aren't going to stick around to figure it out.
Be consistent with your messaging across all platforms, including social media and email marketing campaigns.
That means using the same tagline or slogan, colors, images/graphics (with proper attribution if needed of course), etc., so that when people do decide to click on one of those links they know exactly what to expect.
You also need to keep in mind that people want solutions, not more problems.
That's why it’s important for your client to have a good customer service reputation because this is what will set them apart from the rest of their competitors out there trying (and failing) to do the same thing they are right now.
6. Optimize Your Landing Page
This is where you'll want to make sure that your page has a good headline, some bullet points or short paragraphs for content, and even images with titles.
You should also include links back to the most important pages on your client's main site (i.e., about us), so that people can learn more without having to search for it.
Make sure your client's contact information is easy to find and that they have a phone number they can be reached at in case people need more information or want to place an order!
You don't necessarily have to include live chat, but you should make sure there’s a way for someone to ask questions directly to their staff.
Don’t forget to include a CTA, as this is what will prompt people who are interested in learning more about your client or their business to take that next step and get the information they want without feeling like it was too difficult of a process.
To get clients for your website business, remember that you’re selling more than just a website.
You're providing solutions and strategies to help people grow their online presence over the long-term so they can better connect with their target audience in ways that are authentic.
This is what separates you from your competitors! So keep these tips in mind when helping your clients get their website off the ground and jumpstart your business.
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