Instagram has become a major social media platform for brands and businesses to get more followers. But how do you get more Instagram followers? Well, there are many ways!
In this blog post, we will discuss 16 different tips on getting more followers on Instagram. Follow these tips and your business should be able to grow in popularity on the popular photo-sharing app!
1. Figure Out Your Business Oriented Goals
Instagram is an incredibly versatile social media platform. It can be used to drive traffic, boost sales and increase brand awareness.
If you want more followers on Instagram, it's important that your goals for this app line up with your other business-related goals.
Figure out what exactly it is that you hope to accomplish from creating an account on the photo sharing site.
Do you want to drive traffic to your website? Do you hope for an increase in sales? Once you have a clear picture of what it is that you desire from Instagram, the next step will be much easier!
2. Optimize Your Bio
If you're trying to get more followers, it's important that your profile bio does not include an unhelpful description.
It is recommended that you use around 40 characters or less in order for Instagram users to be able to see your entire biography when scrolling through their feed.
This will ensure the best chance of people actually reading what you have written about yourself on your profile!
3. Create Engaging Content That People Want To Share
You can't just post random photos and expect followers on Instagram. When users scroll through their feed, they want to see amazing images that are going to be interesting and exciting.
If you're not able to create content like this consistently, then it's very unlikely for your Instagram account.
You can keep track of what type of posts get the most likes and comments by using a third party app such as IconoSquare.
This free app will allow you to see when your posts are getting the most engagement. This is incredibly valuable information!
4. Make The Most Out Of Hashtags
Hashtags can be a great way for brands to get more followers on Instagram. When used correctly, hashtags can help increase brand awareness and drive traffic back to website.
However, using too many hashtags or irrelevant hashtags can actually be a bad thing. Don't spam your followers with tons of unrelated tags, and make sure to use popular tags that users are searching for. This will help get more people interacting with the content you're posting!
5. Link Your Instagram Account To Other Social Media Sites
Social media is all about connecting different platforms together. When you get more followers on Instagram, it's a good idea to link this account with other social media sites such as Facebook, Twitter and Pinterest.
By linking your accounts, you'll be creating opportunities for users from all over the web to discover what brands are posting on Instagram!
6. Use "Suggested Users" To Find Other Brands To Follow
If you're struggling to find other Instagram users who are relevant for your brand, the "Suggested Users" section of the app might be helpful. When using this tool, brands can discover new accounts that have a similar following size and interests.
By connecting with like minded people on Instagram, your business is going to have a higher chance of growing in popularity on the photo-sharing app! It is always good to have friends when you're trying to get more followers!
7. Comment On Other Brands' Content
If your business is having a hard time getting new Instagram followers, it's important that you try and engage with other brands in the industry.
By commenting on their posts or liking what they have to say, people who happen to follow both accounts will be exposed to your business's account.
From here, users might be interested in checking out and following your brand too! By using this technique, you're going to have a higher chance of getting more followers on Instagram, which is always good for any business trying to expand their reach online.
8. Post At Optimal Times For Your Target Audience
The time that you post on social media can be incredibly important. Depending on what type of audience you're trying to attract, certain times might work better than others. Think about your target audience and what time of day they're most likely to be scrolling through Instagram.
In order for your posts to be seen by as many people as possible, you should post at the times when there are more users online! This will help ensure that a larger percentage of your target market is able to see each photo or video that you share.
9. Use Instagram Stories To Drive Engagement
Instagram stories are a great way to get more followers on Instagram. If you're looking for an easy way to keep users engaged, consider creating enticing story posts that help brands share their personality and interact with users.
The best part about these images is that they disappear after 24 hours, which means your followers are going to have to check back in if they want to see what you've posted!
10. Utilize Keywords to appear in search results
Keywords are incredibly important for getting more Instagram followers. As you create content, be sure to include relevant keywords that people might search to find your brand.
This is not only going to help users discover what brands are sharing on their feed, but it's also a good practice for SEO! The one thing about including these tags in the post is that they're going to need to be very relevant.
Don't include anything too broad or general as these tags aren't going to help your business grow on Instagram!
You want hashtags and keywords that are targeted enough so the right users will find you, but not too specific where there's a slim chance of someone clicking it.
11. Showcase your aesthetics
When you're trying to get more followers on Instagram, it might be a good idea to showcase your aesthetics. If companies want to grow their brand awareness and increase sales, showcasing the look of products or services is an excellent way to go about doing this!
By creating visually engaging images that are relevant for your target market, brands can improve how many followers they have on Instagram.
For example, if you're a fashion brand, the more aesthetically pleasing your photos are, the higher chance of people clicking and following!
12. Pin Your Best Comments
If you want to get more Instagram followers, finding ways to encourage engagement is an excellent idea. One way that brands can increase the amount of comments they receive on posts is by pinning their best ones!
By repinning your most relevant and popular content, other people who follow your page are going to be able to see what was so engaging about it.
13. Prominently Display Your Brand Name and Logo on Images
When it comes to getting more followers, brands should prominently display their brand name and logo on images or videos that they post!
This is a great way of increasing the amount of recognition you receive from new users. It's also going to help increase your overall conversions as people who follow your page are going to feel more connected.
14. Be Consistent In Your Brand Look and Voice
As you're trying to get more followers on Instagram, remember that it's important to be consistent in your brand look and voice!
Having a distinct style for how content is shared will help people see what type of audience they should have if they want to follow your page.
In order to increase the amount of followers you have, it's important that you maintain a cohesive look for all images and videos that are uploaded!
This will help users easily identify what type of brand they're following on Instagram. It also helps them feel more confident in choosing to follow you as opposed to other brands on this platform.
15. Instagram Ads
Using Instagram Ads to get more followers on Instagram is a great idea, but you should always remember that having good content and an engaging platform will serve your brand better!
If users find value in what they see from your page, this can help increase the amount of people who follow. By utilizing these tips when it comes to how brands interact with Instagram, you'll be able to increase the amount of followers that your page gets.
16. Encourage others to tag you in their posts
Another great way to get more Instagram followers is by encouraging others to tag you in their posts! When users post photos or videos of your brand, they should consider adding a hashtag so other people can find it as well.
This will help increase the amount of exposure you receive on this platform and allow for new audiences to discover what types of products or services you offer.
Don't be too promotional without value
On the other hand, it's important to remember not to be too promotional with your brand! If users find that they're only seeing content that is promoting a product and nothing else, this can serve as a turn off for them.
Brands should aim to produce high quality content that isn't only trying to sell a product. Instead, it should be aimed at providing value or interest for their followers!
By using these tips when you're looking to get more Instagram followers, your page will see greater results in its growth and popularity on this platform!
By creating engaging content that is relevant for your target audience, brands are going to be able to truly excel with this platform.