How do Ad Agencies get Clients: Creative Strategies to know

I ask my clients, “How do your prospective advertising, design, digital or PR clients find their next advertising agency?” In most cases, the number one answer is referrals or WOM.

How do Ad Agencies get Clients: Creative Strategies to know

"Creativity is the power that turns a mere idea into an innovation." – Charles Kettering.

In this article, we will explore different creative strategies that can be used in advertising campaigns. We will also discuss how these strategies have helped to build successful brands and companies.

What Is The History Of Advertising?

The history of advertising can be traced back to 1786, when William Taylor used handbills in London.

In 1800, James 'Jem' White created an agency that evolved into White Bull Holmes's recruitment company and is now part of TMP Worldwide under their brand TMP Reynell.

Creativity has always been a crucial component of successful advertising campaigns, and history has proven this to be true.

Analysis by economists suggested that increased spending in PR, digital marketing, design, and web development can help create an 'economy of attention, which fuels more innovation.

As businesses spend more money in these areas - they gain a competitive advantage over those who don't.

"One of the more challenging questions I ask my advertising agency business development clients is, “How do your prospective advertising, design, digital or PR clients find their next advertising agency?”

In most cases, the number one answer is referrals or WOM. Of course, yes, this is a wonderful way to gain future client interest."

Creative Strategies:

We will examine three creative strategies in detail.

First, we will talk about creativity-driven advertising and how this strategy has been used by various companies over the years to create successful ads.

Second, we will explore emotional manipulation as an advertising technique that can encourage customers to buy something they might not have initially considered buying because it evokes happiness or sadness.

Third, we will discuss using humour through television commercials and other media formats for long-term branding efforts with consumers.

The key takeaway here is understanding what makes your product stand out from others like it on the market today – or even better than anything else available!

Creative marketing techniques are crucial when selling any type of goods or services because you need prospective customers to notice your offer and want to make a purchase.

How Do Clients Find Their Next Advertising Agency?

"One of the more challenging questions I ask my advertising agency business development clients is, “How do your prospective advertising, design, digital or PR clients find their next advertising agency?”

In most cases, the number one answer is referrals or WOM. Of course, this is a wonderful way to gain future client interest. However, the referral route is rather passive unless an agency has a highly active referral program."

"Creativity-driven campaigns are a type of creative strategy that's been used by many organizations for decades and have helped them build successful brands.

Next, we will discuss emotional manipulation in advertisements which can encourage customers to buy something they might not have initially considered buying because it evokes happiness or sadness.

Lastly, we'll examine humour through television commercials and other media formats for long-term branding with customers."

Tips To Get Clients For Advertising Agencies:

Content Marketing:

For a content marketing strategy, one of the most important things is content relevance. This means that your content should be relevant to the audience you are trying to reach.

You also want content that will stand out from competing websites, so creativity is essential here!

A goal of content marketing is building trustworthiness with potential clients by demonstrating expertise in an industry.

The more time businesses spend creating compelling content, the more content marketing becomes an invaluable tool for a business.

Outreach Marketing:

Outreach marketing is an effective method for acquiring new clients.

Again, this is predominantly about providing a service to a group that may need it, such as content creation that you would then outreach out to bloggers to showcase on their established websites.

It works well with content marketing, as you can feed out and create a strategy based on the outreach of your business and brand.

Creativity-Driven Advertising:

The creative advertising technique is based on the idea that creativity can help get customers to take notice of a company's product or service more than others.

Many different ad campaigns use this strategy, but there are two main ways it manifests itself in advertisements: humour and emotional manipulation.

Online Advertising:

Online advertising is one of the best ways that an advertising agency could gain new clients online.  Online adverts can run, and using platforms like Google Ads can be a great step forward.

Using different online methods to advertise, be that through social media platforms or otherwise, can help you build your audience and subsequently have your business seen by the right people and potential clients.

Traditional Marketing:

Traditional marketing is the original form of advertising, and it's still around today. Traditional methods include radio ads - which people listen to more in their cars - and TV, magazine and newspaper ads.

Traditional marketing means that you can get your ad out there in several different formats to capture a wider audience.

Social Media Marketing:  

Social media marketing is one of the most popular advertising methods, and it's also a great way to connect with potential clients.

This is a type of marketing where you can use Facebook, Twitter, Instagram and LinkedIn to promote your business.

The great thing about social media is building up a following and knowing more information about your customers' interests.

Branding:  

The goal of branding is to create an impression in the mind that associates your company with a certain feeling or idea.

This can be through using a logo or slogan that is memorable. This type of advertising often works well for businesses because it's long-term and helps create a consistent image for their company.

Case-studies:  

Case studies are a great way to showcase what you can do and in an informal approach. People are not always interested in what you have to say; they would rather take the word of experience that others may have.

You could use case studies on your website, advertise them through social media links, and share them with potential customers or clients.

Know what your client wants

"The clients of advertising agencies are often the other clients in an agency's client portfolio.

The customer service and business development teams must be active in their clients' other businesses to maintain and grow the relationship.

Creative advertising agencies can use this as a point of distinction".

Why getting clients is difficult?

For new agencies, projects can often be all-consuming. If you start out as a small team, it can be easy to get stuck in the day-to-day and take your eye off the ball.

What's more, as a new or less experienced agency owner, chances are you won't have a deep understanding of how many leads you need per month or quarter translate into increased project requests and clients.

Focusing intently on lead generation improved pitching and closing faster onboarding means stagnant growth and reduced success.

Growth is an important factor for any business, but advertising agencies becomes even more crucial due to their services revolving around generating interest from customers.

Creative content marketing strategies devised as content relevance creativity-driven adverts online advertising traditional marketing social media advertising branding.