Facebook ads have been a popular topic for photographers everywhere.
The question is, should you use them?
They can be very effective if used correctly. It all depends on what kind of marketing campaigns you are looking to run and the goals that you wish to reach with your advertising efforts.
In this article we'll cover how Facebook ads work for photographers in particular and talk about some common misconceptions.
What Are Facebook Ads?
Facebook ads are advertisements that you can purchase in order to have your business or service show up on people's timelines and news feeds as they browse the site.
They're a way for advertisers to reach their target audience with ease and efficiency, but not without a cost!
To start advertising on Facebook, you will need to create a Facebook page for your business, which gives them access to the tools and features they'll need.
Why Use Facebook Ads?
You already know that Facebook is a huge part of people's lives. On average, we spend an hour a day there, catching up on our friends and families' lives and getting snippets of news.
But in between all of the memes, birthdays, vacation photos and causes we care about are the ads that influence what we spend our money on!
In fact, as of the end of 2018, over 51 percent of all advertising spend is on digital platforms in the United States.
According to Marketing Land, year over year, there was a 38 percent growth specifically in social media advertising. What this data tells us is that marketers are increasingly turning to Facebook and other channels like Instagram and YouTube.
How effective Facebook Ads are for Photographers?
If you're a photographer and want to know how effective Facebook ads can be, then there are two common misconceptions about them that we'll cover.
The first is that they are the most efficient way to target people on Facebook and will result in a higher click-through rate than other methods of advertisement. That may be true for some, but it isn't always the case.
For instance, you would think that they could target a specific demographic or interest group with ease because of the data they collect about people and their behavior on Facebook.
The truth is, it's not as easy as one might hope. If you are trying to reach a certain audience, then you should only choose demographics and interests that are the most relevant to them.
Ideas behind Facebook Ads
You may have heard it said that people don't pay attention to fliers anymore because they get so many in their mailbox or online as an email advertisement. That may be true for the general public, but it doesn't mean that fliers are completely useless.
This is the same idea with Facebook ads where you target your audience based on their demographic information or interests.
Why Use Facebook Ads For Photographers?
Facebook ads have been a popular topic for photographers everywhere. The question is, should you use them? They can be very effective if used correctly.
It all depends on your goals.
What makes a Facebook Ads Effective?
In order to make sure your ads are effective, there are a few things you need to understand.
The first is that the more people are familiar with your brand and website, the more effective your ads will be.
In other words, you'll have much better results by advertising to people who have already heard of your business or visited your website than by just advertising to some random person who has never heard of you.
This is because Facebook ads work by showing your target audience the most relevant content for them, and if they're not familiar with you or what you offer, then they won't pay attention to your content.
The second is that the more relevant your ad is, the more likely you'll be to get results.
For example, if you are trying to reach a certain audience, then you should only choose demographics and interests that are the most relevant to them.
This is especially important for photographers who are trying to reach their ideal customer- a new mom, someone with an upcoming anniversary, or a young couple who are planning their wedding.
What Should I Consider When Creating A Facebook Ad?
There is no perfect Facebook ad. You want to keep it simple, but you also need to make sure that it's eye-catching and stands out enough for people to click on it and come to your site.
Getting Started with Facebook Ads
Facebook ads can be a very effective way to reach your target audience, but they're not always the best option. Facebook knows everything about us-from where we live and what our interests are to who has access to our email and phone number.
They use this knowledge in order to present relevant advertisements that will catch people's attention so that their products and services will be purchased.
Facebook ads are easy to set up, but you'll need a few things before getting started. The first is an understanding of your goals-do you want the ad to create awareness or drive sales?
Next, it's important to know who you are targeting with your campaign. Facebook allows for specific targeting based on demographic information or interests.
Lastly, you'll need to understand your budget and what can be spent on a daily basis or over the lifetime of the campaign.
It's also important to have high quality photos for your ads so that people will want to click through into your website and see more of what you offer.
Facebook allows advertisers (or anyone with a Facebook account) to upload photos and videos on their timelines or in the ad space.
What Are The Common Misconceptions About Facebook Ads?
Facebook ads are not always an efficient way for advertisers to reach people, but they do provide opportunities for high-level targeting. It's important to note that Facebook ads are a form of advertisement, and not an actual product or service.
The second misconception about Facebook ads as an effective method of advertising is that they cost less per lead or customer than other methods of advertisement.
The truth is, it's a very expensive and least effective way to use Facebook ads, and much more efficient targeting options exist that will be cheaper for you in the long run if your goal is leads on your website or sales through email marketing.
What Are The Benefits Of Using Facebook Ads?
The benefits of advertising on Facebook is that it's inexpensive for advertisers to buy when compared the cost per lead from other popular forms of advertising like TV commercials.
For example, if you're looking at 100 leads from TV ads at $100 per lead, you're looking at a cost of $20,000.
What Are The Downsides Of Using Facebook Ads?
The downside to using Facebook ads is that they can be expensive and time-consuming if not used correctly. They are also ineffective for those who don't fully understand how the platform works.
Tips For Using Facebook Ads
- Use Facebook ads for people who are interested in your products or services and have expressed at least some level of interest by liking the page, following you on another social media platform, etc.
- Choose one main goal to focus on when setting up a campaign (awareness or sales)
- Know what demographic groups you want to target
- Know your budget
What Are The Different Types Of Facebook Ads for Photographers?
There are four types of ads that you can run on Facebook: link, video, lead generation and photo.
- Link ads will show up the user's timeline or in their news feed as they browse the site.
- Video ads showcase a short clip of what it's like to use your product or service through video.
- Lead generation ads show up in the search bar on Facebook and provide a call-to-action for users to download something of interest, such as an eBook.
- Photo ads will show up at the top of someone's feed when they log into their account from their phone and are looking through pictures with friends.
What Can Facebook Ads Do For Photographers?
Facebook ads are a great way to get in front of your ideal audience, and they're easy to set up-it just takes understanding what's important for you and how much time or money is available.
One successful example was when the photographer company B&H Photo Video wanted to increase awareness of their products and services.
The company ran a campaign that showed ads to users who had an interest in photography, weren't following the B&H Photography Facebook page but liked Nikon or Canon pages on Facebook.
That meant the people most likely to be interested were seeing what they offered without feeling bombarded by other posts from B&H Photo Video.
Ad Costs and Spend:
Facebook ad costs can be as low as $0.50 per day, and the number of people you reach will depend on your budget.
And unlike traditional media such as print magazines or mailers which are incredibly expensive, with Facebook ads you can spend as little as $.01 per day.
Make no mistake, there's a clear opportunity to win new business and stay ahead of your slower less sophisticated photography competition for those photographers willing to learn how to promote their business using Facebook ads.
Use Facebook ads for people who are interested in your products or services and have expressed at least some level of interest by liking the page, following you on another social media platform, etc.
This article offered a quick guidance for the process of running a Facebook ads campaign for Photographers. It also discussed the benefits and downsides to using the platform, tips for improving your chances of success as well as the different types of Facebook ads available for photographers.