Creating & Delivering A Product Your Customers Will Love: An Ultimate Guide

Few things are as important in business as the product that you are selling to your customer. As long as you are happy with this, and it’s something that you are going to be proud to deliver to your customer, that is going to be the main thing, and will help to ensure that you are able to lead your business to success much more easily. The truth is that there are all sorts of things you might want to do in order to make sure you are doing this as well as possible.

‍

‍

In this post, we’ll discuss some of the ways in which you should be able to create and deliver a product that your customers will genuinely love. As long as you are thinking about the following, you should find that you are able to really make a difference here, and that you will be able to improve your business’ prospects considerably.

‍

Start With Solving Problems

When it comes to the ideation of your product, you need to make sure that you are creating something that solves real problems. That is what will ensure that you are going to get a lot of interest in that product, so it’s important that you start off by observing what pain points there are, as well as any inefficiencies or unmet needs that people might have. Talk to people and see what they are struggling with, and then you can soon figure out what issues they really need help solving.

Your product idea should be a direct response to the problems real people face. This makes it much more likely to actually sell, and it means that you are simply going to get a lot more interest in it. It’s much better than simply brainstorming some ideas in a vacuum and hoping some of it sticks.

‍

Validate Before You Build

It’s hugely important that you are not making the very common mistake of building something nobody wants. It’s a huge waste of time, and you’re only going to end up frustrated anyway. It’s much better if you can test your assumptions before you spend time writing a single line of code or designing your first product prototype. That means you need to test the idea with the world, and specifically with the demographic that you think you have identified as your potential customer base.

‍

‍

For that, you can use landing pages to test how much interest there is, as well as pre-selling to gauge actual demand. And you can make a prototype and ask for feedback, if you want to go for a slightly higher-risk option, or where you have already tested out the basic ideas at least. The point is to make sure that you are validating your ideas before you sink loads of time, effort and money in to them.

‍

Make Use Of Real Feedback

One of the reasons you might want to do all that is to ensure that you have some real feedback to work with, and this is something that you will definitely want to make use of as best as you can. It’s vital that you are doing all you can to create a great product, get it into people’s hands fast, and then actively listen to what they have to say about it. If you do that, you’re going to very quickly discover what you actually need to work on in order to make it work.

It might be that you get a sense of what they love - which is what you should double down on. You might also hopefully find out what annoys or confuses them about your product, in which case you need to fix it or cut it out. And anything that they consistently ask for, you should of course consider adding in - but not blindly. In this way, you can iterate a better product over time, and that is actually how good products become great.

‍

‍

Don’t Overlook Packaging

A lot of people put the packaging to the back of the list of concerns, but it’s actually a really important thing to think about, and something that you should make sure you are aware of if you are going to try and make the ideal product. Actually, the packaging turns out to be an integral and vital part of the product experience. You’ll want to ensure that it suits the product, that it looks great and is on-brand, and that it’s the kind of thing that is going to be representative of your product in the best possible light.

This also applies to the shipping boxes that you use. Ideally, you will be using custom shipping boxes with logo attached, so you can create a better customer journey and also improve your branding opportunities. This is going to subtly improve the experience that the customer has with the product overall, so it’s definitely worth thinking about.

‍

Get Delivery Right

It’s hugely important that you get the delivery part of the process right. Even a great product can easily fall flat if delivery is clunky or doesn’t work properly, so it’s something that you are going to need to think about for sure. Your job isn’t done when the product is built. It’s done when your customer understands it, uses it with ease, and gets value from it quickly. And that begins with the delivery process itself.

Make sure that you are doing this quickly and effectively, so the product is actually in their hands as soon as possible. If you can do that, you are going to find that they are much happier, and the process of creating a product that they love will be a lot more effectively achieved overall.

Those are just some of the things that you should definitely think about when it comes to creating and delivering a product your customers will love. It’s amazing what these factors can do for you.

‍