It's a common misconception that communication is just about talking. In reality, it's more about being heard.
You can have the most eloquent words in the world but if they're not coming from a broader perspective, you'll struggle to connect with your clients and keep them around for the long haul.
So how do you make sure you're giving your clients what they need? Check out this blog post on 15 ways to communicate effectively with clients!
Importance Of Client Communication
Client communication is one of the most important tasks that any agency partner must master.
After all, who knows what your clients are thinking better than you? Even if they're not saying exactly what's on their mind, you know them well enough to decipher between an off day and a red flag.
The most successful agencies are the ones that can adapt and evolve to meet client needs.
If you're not actively looking for trends and staying on top your industry, how do you know if your clients want or need something new? You need a broad social media strategy in order to stay relevant!
How to Implement Effective Client Communication
A Client communication plays a much larger role in the success of your agency than you might think. So how can you ensure that you're reaching out? Let's take a look at 15 ways to communicate effectively with clients!
1. Ask Questions
Make sure that you're asking your clients questions along the way. This doesn't mean interrogating them, but simply getting a sense of their perspective.
- What do they need?
- How can you exceed expectations?
By giving yourself some insight into what's going on in the client's life and business, it'll be easier to adapt when it comes time to collaborate.
2. Set Expectations
Surprises are not for everyone, especially when it comes to their marketing dollar! Set expectations for what they can expect from you and make sure they know the value of your work before they commit to anything new.
If clients are on board with where your business is going, there's less risk involved in taking a chance with you.
3. Give Regular Updates
Once again, don't make them wait to hear every new information! Instead, give them regular updates on what's going on in the agency world and how their business is affected by it.
This doesn't mean giving daily status reports but keeping an open line of communication will keep any misunderstandings at bay.
It'll also give you valuable insight into their world, which will make it easier to adapt and give them a sense of ownership in your collaborations.
4. Introduce them to the communication tools
It's easy to assume that all of your clients know how to communicate with modern technology but if they're not as savvy, it could lead to a lot of misunderstandings and miscommunication.
Make sure that everyone is on the same page by introducing them to any communication tools or channels that you use, such as Slack!
It is important to remember that successful communication doesn't always mean making all the decisions.
By allowing your clients to make choices about their own marketing, it shows them how much you value their input and gives them a sense of ownership in your work together!
Be clear that they're involved from start to finish by offering suggestions but also taking into account what's going on with business.
5. Understand Client needs
It's important to understand your clients' needs in order to give them the best possible service.
This doesn't mean that you should become a pushover but offering advice or even recommendations will show how much value they can get out of working with you!
Imagine yourself in their shoes and see your work from their perspective. This will help you understand how they communicate and also give them a better idea of what to expect out of our work together.
6. Be Available
It's important that both parties remain available in order to ensure the success of any collaboration!
If clients can't reach you, it is going to make them feel insecure and it could lead to a lack of trust.
Be sure that you're available for any questions or concerns they may have, even if you don't always have an immediate answer!
If something is going on with the agency world, this is your chance to stay in touch and keep them from feeling disconnected from what's going on.
7. Be Transparent
The best way to get ahead is by being honest with clients from the start. They'll appreciate knowing exactly where things stand, especially during challenging times or when things aren't going well.
With transparency, you'll earn their trust and develop stronger relationships. By putting them on a pedestal and allowing them to educate you, they'll feel like their opinion matters.
It also gives your agency credibility when clients realize that you're actively listening and seeking out insight from those who know best!
8. Flexibility is Key
Flexibility is crucial to developing strong client relationships. As an agency, it's important that you stay nimble so your clients can always rely on you for quick problem solving and innovative ideas. It doesn't have to be complicated!
When they meet with you or talk about their needs, ask them what kind of timeline they think they have. If an unexpected situation comes up, it's always better to ask than assume!
Be sure that other team members know how critical flexibility is and be ready for any curve balls that might come your way.
9. Don't Be Afraid to Ask for Advice
Your clients are experts in their own right! When it comes time to collaborate with them on new projects or initiatives, don't be afraid to ask for advice.
Not only will this help your relationship but if they happen to know someone in your industry, it'll be easier to get in touch!
It is okay to ask for advice, especially if you're looking to find the right people with whom to collaborate. You don't want to work with just anyone; make sure that their name is worth your time!
10. Utilize genuine approach
Sometimes, it's hard enough getting through a day without having an honest conversation about where things are going. The only problem with this is that your client may take it the wrong way, which could end up doing more harm than good!
Before you get ahead of yourself and start spilling all of your secrets to clients for fear they'll figure out how much work you have on your plate, step back and look at the bigger picture.
If it looks like you're about to have a breakdown, take some time out. If it's bad news but something that has the potential for good results down the line, don't be afraid to delay your conversation until things are more stable!
11. Offer Clients Options
When clients ask what should be done next or how they can help move things along, give them options instead of taking a "my way or the highway" approach.
This is especially true if they have experience in your industry and you value their opinion! This can be hard, but it will pay off later on down the line. If clients feel like they're important to your agency, they'll want to work with you for a long time to come!
13. Give Clients a Say
Your clients want to know that their opinions matter so be sure to take them into account whenever possible. If you have an idea, run it by your client first and see what they think about the opportunity!
Even if they don't agree with your proposal, at least you'll have somewhere to start from when looking for other options.
If clients feel included in the process, they'll be more apt to do business with you. Allow them a say and see what happens!
14. Receive Feedbacks
Feedbacks are the gateway to better results. Without them, you won't know what's working or what isn't and therefore can't improve on anything!
Be sure to collect feedback throughout the project so that there are no surprises at the end when it comes time for reporting. Collecting everything now will make your life easier later on down the line as well!
15. Reflect on Your Communication skills
Reflect on your communication skills on a daily basis. If you find that clients seem to be tuning out or are asking for more information, take some time to think about what's going on and how it could have been handled differently!
Don't beat yourself up if things don't always go as planned because it happens to everyone at one point or another. With practice, you'll be able to communicate more effectively with clients and your relationship will grow stronger because of it!
Avoiding client communication is not always an option. Client Communication may be difficult at times, but it is critical to the success of your agency.
So make sure that you are not ignoring your clients and indulge in their company more frequently. Learn from your mistakes and you'll be able to communicate effectively with clients in no time!
A Business can thrive on or wither away based on the clients that it works with. Make sure to maintain a good relationship with your clients to ensure that everything runs smoothly!
Communication is important in any relationship and working relationships are no different! If your agency wants to grow a positive reputation as well as a stable base of clients who value what they do, it all starts with effective communication.
Keep these tips in mind as you approach client communication and everything will work out fine!