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Top 3 Client Communication Tools: Optimize Your Business Strategy

Client communication is important in both business-to-business, and business-to-consumer interactions. It is the process of sending information from an organization to its customers or clients through various channels in order to inform them about products, services, promotions, etc.

Top 3 Client Communication Tools: Optimize Your Business Strategy

What good is a marketing strategy if you don't have the tools to execute it? With customer communication management tools, your company can centralize its outbound conversations with customers.

In other words, you no longer have to copy and paste emails or waste time switching between different systems. Everything becomes easier with client communication management software.

Client Communication

Client communication is important in both business-to-business, and business-to-consumer interactions.

It is the process of sending information from an organization to its customers or clients through various channels in order to inform them about products, services, promotions, etc.

It is the basis of any successful business organization. As communication is effective only when it reaches out to the people who can avail its benefits and services, similarly organizations have to be able to communicate their products/services in an efficient manner so as they can reach their desired customers.

In some cases, client communication which is also known as customer communication indicates the process of sharing information between different business organizations.

Client Communication Tools

With the advancement in technology, there are many tools available that help organizations with their client communication process. These tools include effective ways to manage emails, social media accounts, etc.

Client Communication Management software is a tool that helps small and medium-sized businesses to organize all their communications-related activities under one roof so as they can reach out to customers better.

Some of the popular client communication tools are as follows:

1. Slack

Slack is one of the most popular tools in use by businesses for client communication.

It is a messaging app that has been designed to make it easier for people to collaborate and share information with each other both in real-time or at different times when they need them the most.

Slack also allows you to create public channels where multiple users can communicate on any topic, around specific projects or anything that's important to them.

This gives teams more flexibility in how they manage their internal processes for dealing with customers without sacrificing organization.

It provides the option of private conversations where only two users can communicate with each other and share their ideas, opinions, etc., which is not possible in public channels.

It allows you to create groups for people who work on a particular project together so they can chat among themselves without disturbing others working in a different department.


  • Collaborative Boards

With the help of this feature, you can create boards around different projects and topics and invite other members who need to contribute to that particular topic/project. This gives your team the ability to manage and share information across various projects.

  • Notifications

Slack allows you to customize your notifications which means that you will only be notified about things that are important for your work so as they can help in improving productivity levels without wasting time on managing irrelevant notifications.

  • Email Integration

One of the best features is that Slack allows you to integrate email into its platform so that users can easily switch between the two without having to log out or sign in multiple times.

Emails are automatically converted into messages on your channel which means that it becomes easy for everyone working on a project/group chats, etc., to view them and reply instantly.

2. ConceptShare

ConceptShare is the perfect solution for companies that want to get rid of the back-and-forth emailing and instead, work in real-time with clients.

There's no need to send a hundred emails when you can communicate with your client or co-worker in real-time through project boards and chat rooms.

ConceptShare is especially useful if you're working on a project with multiple people. It lets you create your own workspace, where individuals can upload files for review or approval through the platform's simple annotation tools.

You can set up different kinds of notifications so that you're notified when other individuals have uploaded new versions, made comments on a file, etc., which gives everyone involved in the process more control over changes and approvals.


  • Project Boards

ConceptShare's project boards give you the ability to upload, annotate and share files with your team so that everyone involved has a clear picture of how the current version looks like.

You can also create different boards for each stage in a process: from initial design through final approval this way, it becomes easier to communicate with your team throughout the entire lifecycle of a project.

  • Prive Chat Room

ConceptShare also lets you create private chat rooms for each project, where only those involved in that particular stage can enter and communicate with one another about changes etc., without having to send emails back and forth constantly.

This feature makes it easier to manage projects within an organization as everyone is notified when anything important happens.

  • Automated Workflow

ConceptShare has a unique feature that makes it easier to manage projects where multiple people are involved.

You can create automated workflows that will automatically send messages about changes, approvals, etc., directly into the chat room or project board of each person working on it.

This saves you time and energy as you don't have to keep sending out emails manually.

3. HubSpot

HubSpot is the advanced marketing platform that gives companies the ability to automate, measure, and maximize every marketing channel.

This is a complete inbound software solution that helps you build traffic from the web, social media, and SEO while also helping you convert leads into customers via email, SMS texting, phone calls, or website chat. Its aim here is to help businesses grow by maximizing their marketing efforts.

Its CRM has the ability to map out your entire sales pipeline which means that it will be easier for you to track and analyze different stages of a deal in order to make better business decisions based on data-driven insights.

For example, if one lead is going through a long buying cycle where they might not close anytime soon, it will be easier for you to move onto another lead that might close faster.


  • Live Interaction

HubSpot's live chat is a great feature for businesses that want to communicate with customers in real-time. It allows you to connect and engage with them easily, making it easier to convert leads into paying customers.

The platform also has the ability to integrate phone calls directly into your CRM so that all incoming lead numbers will be automatically assigned as leads to your database.

  • Leads and Contacts Management

HubSpot helps you keep track of leads in your CRM regardless of whether they were generated through the website, social media, or offline sources like trade shows, etc., which means that it becomes easier for you to manage them all in one central location.

You can also create smart filters so that you can only see the leads that are more likely to convert into customers.

  • Centralized Response

HubSpot allows you to centralize your responses into one platform so that everyone involved in a deal can have access to it.

This is very helpful if you want all of the information about an interaction with a customer to be stored centrally and easily accessible by employees across departments.

Benefits of Using the Client Communication Tools

There are more benefits  of using the tools and features that HubSpot has to offer:

  • Track Conversions

You can use an analytics tool like Google Analytics with your CRM so you know exactly what's working in terms of online marketing.

This is important because it will help you make better business decisions based on data, rather than gut feeling alone.

  • Centralizes Communication

It centralizes all the customer-related activities under one technological roof. In this technology, there is no need to install separate software for different programs because it organizes everything through its dashboard.

So that everyone in an organization can access information from their desktop computers.

  • Provides Real-time Data

The software provides real-time data related to various activities like email, social media accounts, etc.

This helps organizations know the response of their marketing campaigns and strategies in an effective manner which helps them modify it if required for future use or else they can also opt for other ways to reach out to customers so as to get maximum benefit.

  • Reach out to Customers

A client communication management software helps businesses reach out to their customers through various channels like email, social media accounts, etc.

This is mainly because it combines all the related activities under one roof and hence with a click of a button an organization can know which customer needs more attention or communication.


Client Communication is important for any business organization and finding the right tools to manage it can help them in a huge way.

In this era of technology where everything has gone online, there are many client communication management software available which helps businesses centralize their communication process under one roof so as they can improve customer relationships and enhance sales opportunities by reaching out to their customers in an effective manner.

Select your client communication tool today to see how it can streamline your communication process and help you build better client relationships.

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