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If you want your agency to stay competitive in today’s market, you must have a website. Your website can be the difference between having an average business and one that generates revenue.

One of the best ways to increase your company sales is simply to improve your company's website. A better functioning site will help generate more leads for your business which translates into more conversions and ultimately, more revenue!

In this post, we’ve listed 16 essential things you need on your site so let’s get started!

What is an Agency Website?

An Agency Website aims to attract potential customers/clients to sell a product or service. It is often the first touchpoint for a consumer and is often designed to build trust with your potential customer.

These websites should be easy to navigate, aesthetically pleasing, and accessible on multiple devices such as phones or tablets.

Writing website copy is often part of a company's marketing campaign, which is why it’s essential to make the site as effective and efficient as possible.

Why do you need a website for your agency?

A website can help increase sales and bring in new customers. This is because a website acts as an online brochure for your company. It helps portray who you are, what you do, and why people should choose your business over others like it.

It is important to remember that all agencies require their website. Some small businesses or marketing companies may find it more beneficial to outsource the content on their site and instead simply use a platform like WordPress which can be customized easily for them by an external design company.

Not only is it essential for all agencies to have their website, but having a web presence is becoming increasingly necessary in today’s society.

More and more consumers are using the internet to find products or services rather than making purchases by consulting friends or family members.

This is seen often with freelance workers who look online for new opportunities. And of course, an agency website can help attract these potential clients.

How to start an agency website?

Starting an agency website is not as difficult as you might think. You can use a free website builder or choose from one of the many agency website templates available online.

The best way to start is by doing some research and writing down what features your site needs to have, who your target audience is and what should be included on each page of your site.

The essential components for an agency website are the ones that would be found on any other business site.

There are some essential building blocks of a great agency website and they all have both a conceptual root and practical manifestation.

1. Branding & Logo

Your logo gives customers their first impression of your company. It can be used to build trust, establish credibility and create a lasting impression on the consumer’s mind.

Branding adds to this by allowing visitors to associate the logo with a specific type of product or service.

It is important that your logo and branding are consistent across all digital touchpoints including social media sites, business cards, email signatures, and your website.

This will help give customers a sense of familiarity when interacting with your agency or company online which can be relaxing for them and ultimately help you generate more leads.

2. Company Description

A great agency website will always include an about us/company description page where you provide potential clients with information such as what services you offer, who is behind the brand, how long you have been in business, etc.

Including a brief but compelling mission statement is also important, as it shows the value your company provides and can help generate new leads. This page should be called a “company description” rather than an about us page.

The description of your agency should be short but informative. If you are still unsure what information to include, look at other company’s website pages for inspiration.

3. Business Structure & Company Philosophy

Your website is a direct reflection of your business so it’s essential to include information about what you do and how you go about doing it.

Explain who works for you, what roles they have, and how long they have been working with you. This will help the client get a sense of your company culture and gain a better understanding of who is running things.

All agency websites must include an “About Us” section which gives potential customers more information about who you are and what you do. This, paired with the company description, helps give visitors a better understanding of your business.

4. Contact Information

Another important building block of a good agency website is to make it easy for customers/consumers to contact your company if they are interested in the product or service that you offer. This will help increase conversion rates and generate revenue!

Contact information should be easily accessible, preferably located somewhere on the homepage of your site. It should also include both a phone number and email address so that customers have multiple ways to contact you.

It can be tempting to try and cram as much information as possible on a single page but don't make your contact page complicated. Keep it clean and straightforward so that customers feel at ease.

5. Service page

This page should include a list of the products and services you offer. The best way to do this is by creating a page for each service/product that you provide, listing its features and benefits in an easy-to-digest format.

The service page should be easy to find and look professional. If you offer a variety of services, it’s a good idea to create separate pages for each service or product offering.

It includes information such as the services offered, who is behind the service/product, and what makes it unique.

6. Resource Center

A resource center is a valuable tool that you can use to provide your potential customers with helpful information.

This section of the site should be used for things like FAQs, blog posts, and video tutorials on how to properly perform or implement whatever service/product you are selling.

It is a page on your website where you can post resources, such as video tutorials or FAQs, related to the services and products.

This section can help drive leads and convert visitors into paying customers, which is the ultimate goal of your agency website.

7. Clear Call-to-Actions

The site should also include an extremely clear call to action that is strategically placed throughout your content.

You need to make sure that they stand out enough through the use of color or design, but not so much that it becomes obnoxious and distracts potential customers from what you have provided them with.

A clear call-to-action should be easily noticeable but not too distracting. It can also be helpful to include different buttons, graphics, or links for mobile users and desktop users.

This way the customer only has to click on one button/link which will get them where they need to go.

8. Pricing

Your agency website should include information on what you charge for each service/product that you sell.

This is an essential component of your site because it helps to build trust with potential customers and shows them exactly what they are getting if they purchase from you.

The pricing page should be easy to find and list the prices of each service along with how much it costs for each feature or solution offered.

You must display what services/products cost, their associated features, and how much they will cost if they choose to purchase your product.

9. Client Portal

The client portal is a private section of your website that you give to clients and customers after they have purchased from you.

This area should contain their account information, invoices, and any other relevant documents associated with the transactions made between them and your company.

The client portal is a section of the website that is accessible only to clients and customers. This can be done through file-sharing sites such as Dropbox, on-page forms, or on your email platform after an email address has been provided.

The client portal should also include recent testimonials from past customers you have worked with and a way to contact you if they have any questions.

10. Sign up

A great agency website should also have a section for potential customers to sign up and follow your brand. This is a quick way for you to build a following online that will turn into future sales opportunities.

It should be simple to find and include a form that will ask for their name, email address, what they are interested in, etc.

This section should be easy to find throughout the site and can oftentimes be found by clicking on links like “subscribe here” or similar wording depending on your website design.

It should also give them the option of signing up for a newsletter or special offer. The last thing you want is to collect information and not provide anything in return.

The signup section should come with something useful such as a weekly newsletter, promotional offers, or free tips/information on whatever subject matter your company focuses on.

11. Basic Information

Include a section of your site where you give general information about your agency.

This can include what services or products you offer, who you've worked with, and any other basic information that will allow people to learn more about your company.

This section should be user-friendly and easy to navigate throughout the website. It should include all the essential information you want potential customers to know about your brand and what you offer.

12. Testimonials

Another important aspect of any website is the testimonials and case studies section. This area of the site needs to be easy to find and lists former customer reviews, positive feedback, and any other relevant information that speaks about your agency and their experience with you.

This is one of the most important sections on your site because it builds trust between your brand and potential customers they may not know much about.

Testimonials should be based on real client feedback and can come in many different forms such as ratings, images, or quotes from prior clients to give an accurate representation of the company.

13.  Client Acquisition Strategy

One of the most important pages on your agency website is the client acquisition strategy.

This page should include information about how you will contact current clients and get new business opportunities. This section must show potential customers exactly how you can provide value to their company no matter what size they are.

The client acquisition strategy page should include information about how you will contact current clients and get new business opportunities.

This section should also contain testimonials from past customers, case studies on your work/results, contact information for interested parties to reach out to you, and your contact information so people can learn more about the services you offer.

14.  The Homepage

The homepage of your agency website is often the first page someone will see when they visit your site.

It should include the essential information you want to give them about who you are and what you do, which can include basic contact information, a nice picture of your office location, other important pages to visit on your site, and a link to the signup section.

It's also important that you have a sales pitch or create awareness about what your brand offers so potential customers know how you can solve their problems.

You should include all of this information in an organized way, making it easy for someone to read and understand at a glance what your brand is all about.

15. The Team

Another important section of your agency website is the team page and this should be displayed prominently on your homepage.

This section includes a list of all the people who work for you as well as contact information, images, and other relevant information about each individual.

This section is an essential part of your site because it shows potential customers the credibility of your agency. This is a great way to put a face to your name and show how you have a qualified team that will provide the results.

16.  Visual Elements

Your agency website should also include some type of visual element to give the page more energy and life.

You can do this by including images of your team or past work, infographics, or any other relevant information that will align with your brand.

This section helps engage people because it’s fast-paced and breaks up important data. People are more likely to stay on your website if it looks attractive and has engaging content they can interact with.

The most important part of an agency website is the consumer section so people know exactly what you offer them through your brand.

Make sure you include all the essential information available for potential customers to learn about your company and how you can help them.

What Does Your Agency Website Need to Include?

Having an agency website isn’t enough; you need one that makes people take notice. Although we’ve already gone over what you need to succeed, this section will focus on the most essential components:

1. An Eye-Catching Slogan and Tagline

Your slogan and tagline should be memorable. They represent your brand and they are often used as a marketing tool by businesses seeking new business or those looking for ways to increase their brand awareness.

The slogan can stand for your service or product; it should be fresh, timely, and relevant.  A good agency website has few but very clear goals that are understood by customers.

2. A Professional Headshot and About Page

This is where the consumer will learn about what your agency has to offer, it should contain a brief biography of you and/or any other members within your company as well as an overview of what makes your business different from others in the same industry.

This section should also include a brief description of your company's mission and vision.

3. A Well-Developed About Page

This is another section that should represent what makes you different from the competition; it’s where potential clients will learn about why they can trust you with their business and how you plan to do so in an effective way.

This page should include your business history including an overview of what sets you apart from others in the same industry.

4. A Great Blog with Engaging Content

Your blog is where potential customers can learn about how to solve their problems and/or any other news that pertains to your company or industry as a whole.

It should be written in such a way that it is informative, engaging, and encouraging to potential customers interested in learning more about your business.

5. Proper Social Media Integration

You should have a social media presence for your agency on all major networks including Facebook, Twitter, Google+, LinkedIn, etc. This allows you to connect with prospective clients as well as existing ones. It also gives you a way to interact with them and learn more about their needs.

6. Professional Design

Your site’s design is the foundation of how it will be perceived by potential customers. Consider having a professional website designer create an agency-friendly template that matches your brand image and conveys professionalism, reliability, and trustworthiness.

This way, you can focus on what matters that is creating and sharing your agency’s content.

7. Client Testimonials/Reviews

Testimonials from your existing clients are vital for building trust within the community as well as encouraging new potential customers who may be on the fence about working with you.

It can also help build credibility by demonstrating that other people have experienced the results that you promise.

8. Images of Your Work on Every Page

You need to have images of your work included in every section of your website so potential customers can see what kind of quality you are capable of providing.

This will also help them decide whether or not they want to work with you on their project as well.

As well as having your work featured in the aforementioned section, you should also include examples of it throughout other areas on your site.

This way potential customers can see what they will get if they choose to work with you on their project.

9. A Video About Your Business

Including a video on your home page is another way to stand out from the crowd. It allows potential customers to get a better idea of what you do as well as how it can benefit them and their business.

Videos are also great since they hold more information than an image or text, making this a great supplement to the information you have already provided.

10. Simple Interface

When designing your site, you need to use a clean interface that is easy for potential customers to navigate around. You should make it simple by removing any design elements or features that may be distracting.

This allows visitors the chance to focus on what’s important learning about how your agency can help them grow their business.

People should be able to explore your site easily and find the information they are looking for without needing any help.

Keep it simple by using a navigational structure that is easy to navigate, search engine friendly, and consistent within every page of your website.

11. Easy Contact Option

Another way to gain trust is through contact options that include phone numbers, email addresses, and postal addresses so they can get in touch with you if they need to.

This will hopefully encourage them if they are considering working with you on their project.

12. Superior Customer Service

Offering superior customer service builds trust amongst your prospective customers and develops relationships. This is because it shows how much you value your customer’s satisfaction and that their needs always come first for you.

You can demonstrate this by keeping a positive attitude in all forms of communication, having a quick response time to inquiries or requests, and making sure that your clients are satisfied with the result of your project.

13. Clear Pricing Structure

It’s also vital to have a clear pricing structure that is displayed on your website so potential customers can see how much you will charge for the value of the work you are providing them with.

This should give them an idea of what they can expect if they choose to work with you on their project.


An agency website is crucial for drawing in potential customers who are looking to expand their business or hire a new team member.

It should showcase your skills and abilities while also demonstrating that you have the necessary experience, expertise, and professionalism needed to succeed with any project big or small.

By incorporating all of the aforementioned components into one cohesive piece it will attract even more people to your business and boost sales.

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