SEO is the key to getting ahead in the business world. However, it can be tricky and complicated.
This article breaks down what you need to include in your next SEO proposal so that you can close every deal.
What is SEO:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in search engine results.
The goal is to make the site appear in more high-profile, "natural" search results than might be achieved by other means.
SEO was initially developed to help websites become more accessible to the search engines.
There are many aspects of SEO, including on-page optimization, reputation management, link building and so on.
Search engines are programs that index and store the content of websites on their servers, then display it in response to queries.
The engines can be divided into various types of search, or algorithms.
There are a number of different ways to improve the position of a website in these results, including on-page SEO.
On-page optimization is the set of techniques used to improve a website's position in the search engine results.
What is an SEO Proposal:
An SEO proposal is your sales pitch for your SEO services to assure potential clients that they are bad enough to partner with you.
An SEO proposal specifies how your SEO strategy will be utilized to drive search engine results, get more traffic online, and attain business objectives.
The SEO proposal must be relevant to potential clients.
You may need to communicate your SEO proposals in different ways, depending on the client type (e. g. a local business versus an eCommerce site).
In your SEO proposal, identify the expectations of what you can provide and discuss how you will deliver them.
Your SEO proposal should be backed by the necessary resources and skills to complete what you mention in it.
It’s important to not only meet expectations, but exceed them.
Be sure to include technical explanation of your SEO service, as well as a breakdown of the process that will be utilized.
Include a timeline and extensions.
If you’re going to be working with a new client, discuss the project in detail and provide information you’ve previously gathered about the business and their competitors.
You’ll want to be absolutely sure that you can achieve the results that your client is expecting before you get started.
SEO Proposal Example Strategies:
1) Describe your seo strategy in depth.
SEO proposals are presented to search engine algorithm's team.
When you discuss your proposal, it is important to give the search engine algorithm's team a full understanding of what the company does and how their seo strategy works.
This includes a well-written description of their seo strategy, how it will be implemented, and which tools they use for seo purposes.
It is important to keep the purpose of seo in mind while doing the proposal.
A good proposal should emphasize the search engine's necessity for this solution , including why your business is the best fit for this solution.
Once the proposal is completed, it is sent to the search engine algorithm's team. The team will review each proposal and give feedback.
If a proposal is well thought out, the search engine algorithm's team will approve it and implement it.
2) Mention the strategies you have already taken to get your website noticed.
While preparing a seo proposal, it is important that you highlight the efforts you have already made to achieve success.
Mentioning what the website has already done to get noticed is not only genuine but also can help with justifying your strategy for why the partnership should be formed.
It will also help the decision makers understand your commitment and dedication towards your business.
It is also important that you highlight your online strategy and the goals you have set for the website.
While doing so, be sure to refer to your website in order to help the decision makers understand the different strategies you have implemented.
It is important that you offer a clear plan, outlining the goals you have set and the steps that need to be taken in order for your website to become the success it is supposed to be.
3) Explain how your site will be updated on a regular basis with new content.
One of the most important aspects of SEO is a website's up-time. One way to assure your site remains online for all visitors is to update regularly with fresh content.
In order to ensure your business gets the best results from all the hard work, explain how you will create new content and keep the site fresh and updated for visitors.
This will also ensure your site is found in the major search engines. The speed of the website also needs to be considered here.
Many websites with large content can easily load up a visitor's browser, slowing them down.
Also, if your site has a large number of images, you will want to make sure they are optimized for the search engines so that they can be seen.
Visitors who have a slow computer or browser will quickly leave your site and move on to the one that loads faster.
4) Write the seo proposal in your own words.
Formal and informal seo proposal writing is a hot topic.
But, when it comes to preparation of the formal one, many people follow the same steps without considering their own needs or what they are trying to achieve.
Making the process of writing a full seo proposal a lot easier is having an outline prepared in advance.
It is very helpful to have the seo proposal template in hand so that when you start writing, you can follow the proposal outline.
It is much easier to write a formal seo proposal with the help of an example or a sample.
This proposal outline can serve as a guideline for you to follow when you are writing your full seo proposal.
5) Show the impact of your proposal in the form of a chart.
You will have to show the impact of your seo proposal in a chart.
You can use this chart to help your client or prospective client visualize the impact of your seo proposal.
It's a good idea to also include an area where you can show how much time your seo project will save them as well as the additional revenue they will earn.
You can also use a pie chart to illustrate the percentage of their website traffic that will be redirected to your chosen keywords.
This will help them visualize the scale of the seo proposal that you are offering.
Finally it is worth noting that you will need to show what effect the seo proposal will have on their search engine rankings.
If your client needs to make any changes to their website, then this is always a good idea.
You will also need to show how they can easily manage their new rankings and the increase in traffic that this will bring.
It seems that there are some SEO professionals who are still not completely clear on how to write a compelling SEO proposal.
In order to come up with an SEO proposal of your own, we recommend establishing a list of the steps you want to achieve and then customizing them according to your needs.
I hope this article proved to be helpful for SEO professionals who have trouble coming up with an SEO proposal.
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