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How Much To Charge For Google Ads Management : The Go To Guide

Google Ads management is something that many small business owners are unfamiliar with. The article gives a step-by-step process to help you figure out how much you should charge for your services, so be sure to read!

How Much To Charge For Google Ads Management : The Go To Guide

Google Ads management is something that many small business owners are unfamiliar with.

Different clients have different needs and budgets, but the price for Google ads management also depends on the goal of your client.

The article gives a step-by-step process to help you figure out how much you should charge for your services, so be sure to read!

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What Is Google Ads Management:

Google Ads Management is a powerful resource that can allow you to manage your Google Ads in perfect order.

Managing the ads, the landing pages, and the budgets will give you a lot more control over your marketing efforts.

Plus, you will have a chance to see everything in real-time. In Google Ads Management, you will be given access to an account dashboard.

In the dashboard, you can access a wealth of useful tools that are going to make your job a lot easier.

The process of managing your AdWords campaigns is a lot easier than it used to be. Now, you can manage all aspects of your campaign in one place.

The dashboard will help you track the AdWords campaigns and make sure that they are running smoothly.

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There are tools that can even help you organize your campaigns, track them, and manage them. You can also create new campaigns without having to extensively track your existing ones.

It is amazing how many important tasks you can accomplish with the account dashboard. The amount of tools that are available on the system is incredible.

You can create text ads, search results ads, native ads, search network campaigns, and even mobile campaigns.

You can manage your operations and campaign management system easily on the dashboard.

This is a great thing because it enables you to manage your campaigns more efficiently and effectively.

It is also nice that these tools are accessible from the same dashboard.

How much to charge for google ads management:

It's essential to charge as much as you can for your Google Ads Management because they are cost-effective.

By charging less than what's fair, you're essentially saying that your time is not worth a dollar and you'll return fewer clients in the long term.

You need to be confident enough in your skills to charge more than what the average freelance marketer does.

Working for yourself means you get to decide what your worth is and that a dollar a hour isn't going to cut it.

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Your market research is vital to determining your rates and you should start with a higher rate, as initially it can feel like you're undercharging.

If you feel like you're going to undercharge, you need to double check your estimates and re-evaluate your number.

You don't have to charge the same rate you did as a salary employee, but you need to make sure that it's enough to cover your expenses.

If you're not making enough to cover your expenses, then you need to make adjustments and increase your rates.

And if you're making more than you need to cover your expenses, then consider reducing your percentage of sales.

1) Percentage of ad spend:

When deciding how much to charge for Google Ads Management, it's important to think about the percentage of your ad spend that you are willing to devote.

If you are pushing a lot of money into advertising, then you might want to charge a higher fee.

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But, if you have a small budget and aren't keen on paying a high fee, then it might be more appropriate to work with a company that charges less.

It could also be useful to ask your ad agency what kind of pricing model they have. If they have multiple rates, you might want to ask them to compare those.

This can give you a better idea of how much work they are doing and how much they are charging.

2) Milestone based pricing:

Milestone based pricing is a pricing model which is used to charge for an event. This model is popular for Google Adwords.

In this pricing model, you have to pay for the aim of your campaign. You can charge different amount depending upon the success of your campaign.

You can set a milestone for each individual event. The payouts for each milestone are different as well.

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The milestones that you set for your campaign are different as well. Milestone based pricing is widely used for Google ads management.

Milestone based pricing ensures that you get the ad exposure for your product when it is most profitable for you.

When you are creating a milestone based campaign, you have to set a beginning date and an ending date.

3) Flat rate pricing:

A flat rate pricing plan is the simplest to implement, as it doesn't require you to figure out a profit margin or price weight.

You just set the price, and charge your customers one rate.

The downside is that you may have to convince customers to pay the same amount for every product, not just your own.

Decide on a flat rate for each product, and you're done.

4) Hour based pricing:

When it comes to pricing, a lot of people are unsure how much to charge.

The first thing to do is break down your costs and calculate what you can charge per hour. Keep in mind that the cost per hour will vary depending on your location and other factors.

It’s better to charge per hour so you know exactly what you’re going to make every time you take a client.

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Lastly, survey your clients and ask what they are willing to pay. If you don’t know what they are paying, you will never be able to know what your costs will be.

I know it’s tough, but you just need to ask and your clients will tell you.

5) Performance oriented pricing:

Pricing your services using performance-oriented pricing can be very beneficial.

It will result in increased revenue by easily slashing the difference between what you charge and your competitors.

It is easy to calculate the price of a service or product using performance-oriented pricing.

You just calculate the percentage of your service's success and multiply that number by an amount of money.

You can make this calculation by calculating the percentage of the success of your service while you get an average return on investment (ROI) for the same type of services offered by other companies in the same field.

This calculation will give you a percentage of how well the service works and the average price that other companies charge.

Once you have calculated both your percentage and their percentage, you can simply multiply the two numbers together to determine the price.


In conclusion, Google Ads is an amazing tool that can help you with your marketing. Everyone should use it for their business.

However, the problem does arise when you need to know how much you should charge for this particular service.

So i hope this article has given you a good idea of what to expect from Google Ads, and the amount of money you may be able to make.

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