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The Ultimate Guide To Google Analytics Client Reporting

In this article, you'll find out how Google Analytics reports are beneficial for clients as well as what this tool can do for your business in terms of helping your website perform better.

The Ultimate Guide To Google Analytics Client Reporting

Some people might think that Google Analytics reports are complicated and confusing.

But the truth is, they're not that difficult to understand if you take your time with them.

In this article, you'll find out how Google Analytics reports are beneficial for clients as well as what this tool can do for your business in terms of helping your website perform better.

Google, Analytics, Seo, Search, Engine

Google Analytics:

Google Analytics is the most popular and widely used tool for Web analytics in the world. It provides an insight into website analytics, user behavior, and advertising campaigns.

If you are part of a larger team that manages multiple websites, then Google Analytics can also be integrated with your content management system to provide one central location for all website measurements.

The software is free, it is easy to use, and very comprehensive.

As you will see below, it is also very flexible, so you can apply different reports to your website depending on the kind of information that you need .

With Google Analytics, you can track the most important conversion metrics for your website - such as how many people actually convert on your marketing campaigns.

You can also track the overall metrics for an entire website, but this can be extremely time consuming.

Instead, you can use Google Analytics to gather a more detailed set of information about your website's audience.

Google Analytics Client Reporting:

Generally, client reporting is a way within Google Analytics to get an overview of the behavior of your website's audience.

The information gathered through these reports can help you organize and plan better marketing campaigns in order to offer the best customer experience possible.

Google Analytics features client reporting by default which means you can get a glimpse about the behavior of your website's visitors on one page.

But, you can click on the smaller version of the report to get a more detailed analysis.

Accounting, Statistics, Excel, Finance

Google analytics client reporting helps you get real-time insight into the actions that your website's visitors are taking on your website.

The reports are organized in an easy to understand way so that its clear what data is important for your business.

The client reporting also provides statistics about how users are using your website, thus helping you to understand the traffic patterns.

This can help you identify any issues that you may be facing on your website. The client reporting is a great tool and can help you to identify potential issues.

If you want to get a more in depth analysis of your website statistics, then you can use the server reports.

These reports give you detailed information about your website and its visitors.

The reports are customized for your account, so you can view the data in exactly the way that you want.

This analysis can help you to identify potential issues and educate yourself on the traffic patterns.

Significance of Google Analytics Client Reporting:

  • Google Analytics Client Reporting is different from other reports in that it gives you more information about your business.
  • It is the only report that shows you what's happening at a very low-level, so you can make changes based on where your website customers are coming from and what they're doing once they land on your page.
  • Also, you can use Google Analytics Client Reporting to determine what your customers are doing on your website.
  • You can find out where they are, what they are reading, which pages they have visited, and the type of device that they're using to visit your website.
  • Google Analytics Client Reporting helps you get this information without having to tap into your website visitors' personal information.
  • If you want to see what your website is doing, Google Analytics is the tool for you.
  • Google Analytics helps you understand how people interact with your website.
  • It can even determine the conversion rate from the number of visitors to leads or to a specific action on your website, like buying a product.
  • Google Analytics is also great for measuring how your web pages are performing and what improvements you should make.
  • Google Analytics gives you a complete picture of your website 's traffic and its visitors.

List of Reports:

1) Report of conversions:

By implementing Google Analytics into your website, you are able to create conversion reports. The first report on the list is called "Report of conversions."

This report is all about your site's conversion rate and shows which pages convert the most money.

Conversion rate optimization concept illustration Free Vector

The report works by taking the total amount of money spent in a particular period and dividing it into the total number of transactions.

The report will then show you a percentage which represents the number of transactions that are equal to or greater than the total amount spent.

The report below shows the conversion rate for this site, as well as a detailed list of all transactions.

2) Goal Reports:

The goal completion report provides a thorough overview of the top goals in your Google Analytics account.

This includes metrics like unique visitors, bounce rate, average visit duration and more.

It also provides an insight into the top goals for the last year, which can help you determine whether specific changes have resulted in new traffic.

You can also see the goals that were not completed and why, which will help you prioritize them. You can view sorted reports by date range, channels or goals.

3) Efficiency Reports:

This report enables you to pinpoint which campaign or ad group is most effective. It's a great way to figure out which ads are performing well and then stop the ones that aren't.

You'll also be able to see the click-through rates, time on site, bounce rate, and unique visitors data.

Customer, Like, Thumb, High, Down

This is an essential report for advertisers who want to know how their campaigns are doing in relation to different audiences.

This is an essential report for advertisers who want to know how their campaigns are doing in relation to different audiences.

4) Keyword Reports:

Keyword Reports are a great way to identify which keywords are bringing traffic to your site.

If you have an ecommerce website, this is a great way of seeing what products, brands, and locations are leading to the most conversions.

This report shows the top keywords that are driving traffic to your site.

You will be able to see the number of searches, how many people are clicking on your links, and how much traffic you are getting.

Keywords Letters, Scrabble, Word

You will want to look at the long tail keywords as well. These are the ones that bring traffic in but not necessarily high volumes.

It is important to understand that the majority of traffic on your site will come from a few high volume keywords.

The reason for this is because people are more likely to click on a link that appears in an ad or a news article.

But, if you can get the top ranking pages, those will have a good amount of traffic as well.

5) Reports of customer behaviour:

For every customer who has purchased a product or service, Google Analytics shows the behaviour of that customer on an individual level.

This information is vital in order to understand how effective your marketing activities are and how you can improve them.

Avatar, Clients, Customers, Icons

This is where client reporting comes in. In this type of report you get to see the behaviour of all your customers, grouped in categories that you have defined.

You can then create a report on the basis of customer behaviour and see for example, how many people come back to your site after using a certain feature ( VIP treatment ), what are their average order values or most popular content.

By analysing this information you will be able approach with new advertising strategies that may work better than before.

6) Mobile Analysis Reports:

The reports found in the Mobile analysis category will help you understand the mobile device metrics of your website or app.

The category is something like the Mobile app for Android or iPhone. The reports will help you understand the performance of your mobile website and apps.

Phone, Keyboard, App, Social Media

If a web page is not mobile friendly, it could mean that the page will not load fast on the mobile phone.

It could also mean that the page loading takes much more time on the mobile phone.

You can use the data from these reports to see whether you need to optimize your website in order to be mobile ready.


In conclusion for google analytics client reporting, it is a good idea to start by analyzing everything that goes into your company's google analytics data.

This will help you better understand your audience and what they are looking for in your content.

I hope this article has helped you gain a better understanding of google analytics client reporting.

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