How to Write, Memorize, and Practice Your "Show And Sell" Marketing Pitch

The art of pitching is a crucial part of any marketer's career! You don't have to be an expert on developing a pitch, do research on what others have done that has been successful. If you’re not sure where to start, this article will walk you through the process from beginning to end.

How to Write, Memorize, and Practice Your "Show And Sell" Marketing Pitch

You're going to use your "show and sell" marketing pitch in a meeting. You want it to be as effective as possible, so you need to practice it ahead of time.

The art of pitching is a crucial part of any marketer's career! You don't have to be an expert on developing a pitch, do research on what others have done that has been successful.

If you’re not sure where to start, this article will walk you through the process from beginning to end. We'll go over what a personal commercial is and why employers love them, then we'll work on writing yours together step by step.

After that, I'm going to show you how to memorize and practice your marketing pitch for a meeting before they happen!

What is a marketing pitch?

A marketing pitch is a short, persuasive speech that explains the benefits of your product or service. It's a one to a two-minute sales pitch that you give to somebody when they ask what your company does.

These often come up in meetings because people might want a brief explanation about what your organization does before asking more questions.

It's best to write your pitch together because it forces you to be brief and concise. The first thing we need to do is pick an angle that you could pitch from.

You can show how something could benefit the company, like increasing revenue or creating better customer relationships.

Why do employers love them?

People are often intimidated by the idea of having to pitch their business, which is why it can be very useful in gaining trust.

If you give a great pitch, your employer will know that they don't have to worry about explaining what the company does. You already did it for them!

Plus, pitching demonstrates confidence and self-knowledge, both of which are great traits to have.

Difference between marketing and advertising pitch?

A marketing pitch is not the same as an advertising pitch. The latter is meant to sell a specific product, while the former focuses on more of the company's branding and long-term strategy.

An example of this would be McDonald's' "I'm Loving It" slogan versus what they're advertising for at a particular moment in time.

Why should you invest time and effort into developing a show and sell?

Marketing pitches can be used in many different situations: networking events, conferences, seminars, etc., so it's important to always be prepared!

You never know when you might run into somebody that needs an explanation about your company. If you have a good pitch memorized, you won't have to stress about coming up with something on the spot.

You'll be able to stand out from the crowd and be known as somebody that has a sense of what they're talking about just by your speech alone! Learning how to write one together

Before we begin, here are some things to keep in mind when writing your marketing pitch:

  • Keep it brief

You want the person you're pitching to have time to stop and think about what they've just heard. You also don't want them walking away because they were bored or confused!

Make sure your idea is clear right off the bat. Don't make them work to figure out what you do!

  • Use the "show, don't tell" method

It's easy to feel like you need to explain your entire company in one sentence, but that's not what a good pitch does.

Think of it as a movie trailer: show the person enough so that they can get an idea of what it's about, but keep them interested enough to want to see more.

  • Utilize simple words and language

Remember that you're pitching to an audience that might not be very familiar with your business. You want to be clear, but don't use jargon! If people aren't sure what you mean right away, they'll end up confused or bored.

  • Stick to tried and true messaging

It can be tempting to try and come up with something original, but it's usually better to stick with what works!

For example, if your company name is "Hip Apparel," you could say something like, "we make hip apparel for millennials." There's nothing wrong with this, but it's also very basic and common. Try to mix things up!

Types of marketing pitch

The general public is generally familiar with these 3 types of pitches. Each type has its own advantage and disadvantage.

1. The One-Word Pitch

The one-word pitch is, arguably, the most popular type of marketing pitch. It's simply a short sentence or phrase that explains what your company does to somebody unfamiliar with it.

A good example of this would be, "We make websites."

2. The Social Media Pitch

This is something you might say when somebody asks, "How does your business work?" or, "What do you guys do?" You can also use it when introducing yourself to somebody that you've just met.

A good example would be, "We help promote small businesses online."

3. The Cold Call Pitch

The cold call pitch is a bit more complicated, for obvious reasons. You may be calling somebody that has no idea who you are and needs an explanation about what you do. This means your message will have to be loud and clear!

A good example of this would be, "We offer the best SEO services in town."

You should always keep your messaging simple and direct. You don't need to make things complicated!

4. Elevator Pitch

It is a short and effective pitch that tells what your business idea or product is in 30 seconds or less.

However, the drawback to this type of pitch is that it fails to present the deep concept of your business idea or product. In other words, it doesn't tell who you are, why they should buy your product, how it works &, etc.

5. Story Pitch

This type of pitch is effective for sharing with family members or close friends because you have the chance to tell your story in detail. However, when pitching to someone you just met, this type of pitch can bore them so always keep that in mind!

The advantage and disadvantage between Elevator pitch and Story pitch are that the Story Pitch takes more time to explain your idea, but it gives a better visual.

6. Short Pitch

This type of pitch is easy to memorize and deliver without having any awkward pauses during delivery. The drawback to this type of pitch is that you can't prepare questions after your pitch because it is too short.

With that said, let's get started on presenting your marketing pitch.

1. Initiate with your Personal Marketing Pitch

A personal commercial is a seconds presentation designed to get the attention of your audience and show them how you can benefit their organization.

Your goal should be to use this marketing pitch in a meeting, so make sure it's short enough for someone to remember but long enough that they can see what makes you beneficial.

Your personal commercial is the face of your business. It's what you use to get clients' attention, so its success directly affects how well you do in sales.

If someone asked you what makes a company successful, what would be some things that come to mind? Maybe they have celebrity endorsements or are very profitable. Or maybe it's their great product or service.

All of these answers are important to business growth, but you can't really control them. What you do have power over though is what makes YOU successful. If someone asked me why I'm a success at work, one of the first things I think of is:

“I'm so confident in my abilities and what I bring to the table that when a client asks me for an estimate, they get it within 30 minutes.” That's how good I am at quoting prices on the spot!

That confidence comes from knowing my product inside and out and having a sales pitch that makes me memorable. Memorize and practice your personal commercial

You may not need to memorize it word for word, but you should understand what each part of the sentence means and how it relates back to why clients would want to work with you.

2. Know the needs of Your Prospective Clients

Before you write your personal commercial, make sure to ask yourself these questions:

  • What problems do my clients typically face? (Note that different companies might have the same problem)
  • How can I solve those problems more effectively than anyone else? (You need to be able to prove this in order for them to believe it!)
  • What are the benefits of doing business with me? (This is especially important if you're looking at a niche market.)

If your pitch doesn't answer each question, go back and revise it until it does. Otherwise, people may see that you have gaps in your knowledge or don't know what makes you valuable.

Once you have a strong idea of what your pitch is going to be, it's time to write! The written format is probably the easiest part.

It isn't so much about how well you can express yourself in writing as it is just getting all those important points down on paper or into a word document.

3. Build your own Marketing Pitch

A marketing pitch is telling a story compelling enough to make the potential customers invest in you.

In your pitch, you are introducing the products and services to an audience that knows nothing about you. You have to convince them that hiring you will benefit from it.

It's what gets clients' attention and its success directly affects how well do in sales. If someone asked me why I'm a success at work, one of the first things I think of is:

“I can quote prices within 30 minutes.” That's how good I am at quoting prices on the spot!

It comes from knowing my product inside and out and having a sales pitch that makes me memorable to them. Make sure you understand what each part of the sentence means and how it relates back to why clients would want to work with you.

4. Learn From your Competitors

A well-designed pitch is an art form in itself because every word and image has the power to convince or dissuade your audience from investing their time and money into what you are offering them.

You don't have to be an expert on developing a pitch, do research on what others have done that has been successful. Utilize resources such as the Bonsai website and study other successful marketing pitch templates.

There are a lot of resources for pitches that entice investors to commit to a start-up, for instance.

While you may think this isn't relevant, there are nuggets of wisdom in these resources that can help focus your thinking on what you want out of your pitch.

You can learn from others' mistakes and take the best parts of what they've done. The more you know, the easier it is to stand out from your competition!

You should understand what each part of the sentence means and how it relates back to why clients would want to work with you.

Do research on what others have done that has been successful. The more you know, the easier it is to stand out from your competition!

5. Memorize Your Pitch

Memorizing is an important part of your pitch because it helps you keep your composure and remain confident. You may think all this memorization might make you sound as canned as a tin of tuna. Maybe.

But which would you prefer to sound a bit stiff or to flounder about as though you have no idea why you're there or why you're right for the job?

Memorize each and every detail of your personalized commercial. Practice until it sounds natural. Just like an actor, you need to learn your script and deliver it in character. No stumbling, no ad-libbing under pressure!

Having a memorized personal commercial will also help the people you're pitching to connect with you more easily, as they can focus on getting to know who you are rather than having to listen for awkward pauses or false starts.

Knowing your pitch inside out gives you the confidence to be able to explain it without having to stop and think about what you're going to say next.

It's time-consuming, but worth it in the end! The hard labor will definitely fetch you the fruit of success.

6. Start with a Short pitch

The art of pitching is a crucial part of any marketer's tool belt. This skill can take you far if done correctly and impressively!

Pitch your story to the investor, but know that it may change depending on who they are or what company they work for. You should always tailor your pitch to fit whoever is listening in order to make the best possible impression.

Your pitch should be able to grab attention and then move smoothly into explaining how you will achieve success if hired by this company.

The teaser pitch is a short pitch that you can use to entice people into getting more information. Usually, you get three sentences to grab the listeners' attention about the benefits of your marketing idea.

When crafting this pitch, pay attention to the information that you think they might be listening for in particular.

The short pitch gives you the chance to capture the listener's attention before you offer a more detailed explanation.

Practice your pitch using a stopwatch to ensure that the timing doesn't become an issue, keeping it within two minutes is recommended.

Maintain a three- to five-page limitation so as not to overwhelm listeners with too much information. If the listener wants more, they will ask for it!

7. Make Your Story Pitch longer than the teaser pitch

Your story pitch is not the same as your teaser pitch. Don't drag it for a long time and bore your listener and the interviewer. You should keep in mind that even though there may be similar elements between pitches, they are not the same.

The Story pitch starts with your hook or your tag line, and then you run down the rest of the concept, illustrating those universal benefits that apply to everyone.

The skill of communication is the language of leadership. Nowhere is this more crucial than for people pitching a marketing idea whose success story often depends less on what is said as opposed to the manner in which it is said.

Every pitch is essentially an audition. Pitching is the most anxiety-provoking part of the idea-creation process.

Your story should be concise, clear, and memorable. While it doesn't have to fit on a single slide, make sure that it's easy enough to remember so that when you're asked to expand upon it, you won't have a problem.

There's no exact science for creating a good pitch, but there are some best practices that can help you design one.

8. Be Prepared with Questions

When you are pitching your idea, make sure that you have the answers to common questions ready beforehand. These can include anything from "How will this marketing idea benefit the company?" or "What is the role of marketing in this plan?", etc.

Check out these common questions that you should be able to answer:

  • How will the marketing idea solve a problem?
  • What does success look like and how will we measure it?
  • Who is my target market? How do I reach them?

9. Practice your pitch again and again!

Make sure that you practice your pitch enough times before you go into an interview or presentation.

If you want to be good at pitching your idea, then you must spend the time learning how to do it!

Never stop practicing and perfecting your own unique style of storytelling. If you're always ready with a strong story pitch, then nothing can stop you from getting what you want!

10. Make sure that you enjoy doing this!

If you are having fun pitching your idea, then there is no reason why others can't have fun listening to it.

The ability to pitch ideas effectively is a vital skill for business professionals at all stages of their careers because it allows them to convince customers, investors, company executives, and team members of the value of an idea and to sell their ideas.

Pitching your idea is also a great way to give life and purpose to those things you think are really good!

Now that you know a little more about how to write a pitch, check out the different kinds of pitches available for marketing ideas.

To maximize the benefits of each type of pitch, start with an Elevator Pitch and then follow up with a Story Pitch.

Advantages of Marketing Pitch

A marketing pitch can create brand awareness for a product launch. A pitch can be used as a marketing tool to create brand awareness quickly and efficiently.

It is also a great way to capture the attention of your audience right away and to give life, purpose, and meaning to what you think is good!

A marketing pitch helps you sell your idea with impactful words. It allows you to build a relationship between you and the listener. It can also help start a relationship between you and the person who hears your pitch.

A marketing story pitch is an effective way of pitching your idea because it helps improve your ability to communicate effectively, tells more about what's in your mind, and gets the vision across clearly. This type of pitch helps you in building brand awareness for the product launch.

A good marketing story pitch uses effective words to captivate your audience's attention and allows them to create a visual image in their minds!

Marketing pitches should be simple and to the point. A good pitch is one that tells a complete story, in under 30 seconds!

A marketing pitch never fails to give life and purpose to your idea. It makes you feel like you're really standing behind what you think is great!

If executed correctly, it can generate interest and spark enthusiasm in the person who listens to it. It is an effective way of selling your idea.

A marketing pitch should be easy enough to remember so that when you're asked to expand upon it, you won't have a problem!

A show-and-sell marketing pitch allows you to create brand awareness quickly and efficiently.

By writing, memorizing, and practicing your elevator pitch, you'll be able to better convince people of the value of your idea.

Conclusion

As long as your marketing pitch is interesting, well-written, and concise, it should capture the attention of your company, audience members, and potential customers.

In terms of the content for this slide deck, keep it simple with three main points at most! Remember that people will be reading these so make sure to use large fonts and have easy-to-read content.

I hope this article has helped you to understand a little more about how pitches work and what they can do for your career!