25 Unique Ways For Managing Creative Teams

A Creative Team is responsible for designing and executing campaigns that encourage a target audience to buy the company's products or services. Managing creative teams can be a bit of a challenge because there is no one size fits all approach.

25 Unique Ways For Managing Creative Teams

It is an exciting time to be a leader for creative teams. Not only do you get to work with some of the smartest and most talented people in your organization, but as a leader for creative teams, you’re also in a unique position to lead cultural change.

However, it also means that there are more ways for things to go wrong because we have so many creatives working together in one space.

This article will discuss how you can maintain control over your creative team without stifling their creativity or innovation too much.

What is a creative team?

A Creative Team is responsible for designing and executing campaigns that encourage a target audience to buy the company's products or services.

The team is also responsible for creating a consistent brand image for their clients through its look, voice, and messaging.

Everyone in the creative team is responsible for the quality of work that is produced and the client's satisfaction with their products. It is a team that is largely self-directed and does not have a strict structure in place.

How to manage a creative team?

Managing creative teams can be a bit of a challenge because there is no one size fits all approach.

Each team member may have different ideas about their role and the best way to get things done which means you need to do your research before planning out any activities for them.

You have to be able to break down the problem into more manageable milestones so that they may cross them off their list of things to accomplish.

If you are managing a creative team that is spread out across several departments or different teams, then it is even more important to set some guidelines for how you would like people to work together.

The following are some helpful tips to manage creative teams

1. Inspire them with your creativity

Creative people love to be around creative leaders. If you are the leader of your team, it is important that they see how passionate and excited you are about their projects.

It helps them feel inspired by what they do every day which means better results for everyone!

When a project doesn't produce as great results as you had hoped, remember that everyone is trying to do their best and sometimes it just doesn't turn out exactly how we imagined while managing a creative project.

Instead of giving a negative critique on the final product, give creative feedback which will let them know what worked from the campaign if anything did work!

2. Set clear goals, expectations, and deadlines

To manage the creative team effectively, you need to set clear expectations for each member of the team on their role and their key deliverables.

You will also want to communicate deadlines clearly so there are no misunderstandings about when they are due.

Creative persons are often perfectionists and may think that they have more time than you gave them. Without deadlines, there is no real pressure to get things done on schedule which can lead to last-minute work or unfinished projects.

3. Ensure collaboration across the team

One of the most important aspects of managing creative teams is ensuring that everyone works together well with each other.

This means that team members need to communicate with each other and keep an open line of communication at all times.

Everyone will have their ideas for how a design should look, what the content should say, etc.

Keeping lines of communication open enables you to gather feedback from your team so nothing is missed or misunderstood before it goes live to the world.

With creative teams, it is important that everyone feels they have a voice in the process of working together to get things done rather than just being told what to do.

This will keep morale high and team members engaged with their work which means you are more likely to see great results from them!

4. Get to know your team members

You need to get to know each individual on the creative team and their strengths.

Some people will be naturally good at time management while others may need a bit more guidance in this area. Knowing how your creatives work best can help you set up an environment that will allow them to produce high-quality work.

By connecting with the team members you can also build rapport and trust which will allow them to feel comfortable sharing their ideas with you.

This kind of environment is essential for a creative team as it allows individuals on the team to take risks without fear that they may be shut down because someone else has an issue with how things are done.

5. Be available

Creative teams tend to work near few formal meetings because it can be distracting if everyone has to stop what they are doing every time there is a meeting.

This can be different on some teams than others depending on the nature of your business and its goals.

You must maintain open lines of communication with creatives at all times so nothing falls between the cracks or becomes misunderstood which could jeopardize projects deadlines etc

6. Lead with the big picture in mind

Creative teams tend to be more task-oriented as they work through projects and their goals. They may not always see the big picture like you do which is why it can help if you can keep them focused on what matters most for each project so nothing gets lost in the mix along the way.

You must have a clear vision for the project so you can guide creative team members about what needs to be done. If they don't understand how it all fits together, they may take their approach which could result in work that does not fit with other pieces or is inconsistent.

7. Provide a Positive environment

The environment is a big part of creating and managing creative teams. Ensure that there is no clutter in the area where they work as this can be distracting to them when trying to create new things or hone their skills on projects.

Creatives need time away from distractions so that they feel inspired and comfortable enough to try out new ideas without feeling pressured about what others may think.

8. Allow their Creativity to Spark

Do not micromanage their workflow or creativity. Let them come up with ideas on how they want to do things! Let them lead their work so they can feel a sense of ownership over the outcome.

You do not want to just tell your team what you expect from them and then sit back while things get done. Creative people need guidance, support, encouragement, and inspiration which means that being available for questions is important too!

9. Encourage open communication

Open communication is one of the most important aspects of managing creative teams. Be straightforward and open with your team to ensure that nothing falls through the cracks and everyone is on the same page.

Creative team members need to communicate with each other and keep an open line of communication at all times so nothing falls between the cracks or becomes misunderstood which could jeopardize projects deadlines etc.

10. Keep them in the loop

Creative projects can be ongoing, and they should always feel like their input is being valued so that you have a team of people who are engaged.

You want to keep them up-to-date with information about the project as it develops so nothing gets lost in translation along the way.

Creative teams need time away from distractions so that they feel inspired and comfortable enough to try out new ideas without feeling pressured about what others may think.

11. Create clear guidelines for projects

Creatives need time away from distractions so that they feel inspired and comfortable enough to try out new ideas without feeling pressured about what others may think.

It is important to create clear guidelines when working with creative teams on different projects. This will help them understand the parameters of what they are working with and how their work fits into projects.

This can also prevent creative differences when it comes to deciding on design aspects etc. because everyone is clear about guidelines beforehand.

12. Trust the process

Creative team members need to be trusted as they work through projects and their goals. They may not always see the big picture like you do which is why it can help if you can keep them focused on what matters most for each project so nothing gets lost in the mix along the way.

By trusting the process and giving them space to work you will see the best results in your team. Understand that creative person they may need more time than others to work on something and not feel rushed.

13. Celebrate victories both big and small

Creatives are driven by success. They want to be seen as experts at their craft and they thrive on positive feedback.

Recognizing both big wins, like a project going live or meeting the deadline, along with smaller victories is important for creative teams because it allows them to continue feeling motivated about what they do!

14. Give them time to reflect on their work

Creatives are often introverted which means that they need time to themselves to process what is happening around them.

This can be difficult for some project managers, but if you want your team members to stay happy and engaged it might be worth investing in this aspect of their work.

Creatives will run out of steam if they don't have time to step away and reflect on their work. This is not only good for them as people but also will help them do better at their job and come up with innovative and creative design aspects that may help the team succeed more!

15. Empower them to take on leadership roles

Creative team members thrive when they can lead and take charge. Give them opportunities to be creative with the work they do and to take leadership roles where necessary or possible because this will add another layer of creativity to their projects which you never know may help solve an issue that has not been addressed before!

16. Allow for time to brainstorm

Creative teams need time to brainstorm and talk about projects, design ideas, etc. giving them time for this is important but make sure they do not take too long as you still want your team members to be productive with their work!

Creative teams need a space where they can hang out and do activities together whether it's during lunch or after work. This will help build camaraderie amongst your team members as well as time to relax and recharge!

19. Create a dynamic workspace

Creatives need their space to work well. Their personal, physical, and social needs should be met for them to be engaged and productive with the projects they are working on.

They may want a change of scenery or quiet space to work and this should be accommodated as much as possible.

20. Allow for creative freedom

Creatives need time to explore and develop their skills to better understand the topic they are working on.

By allowing them creative freedom you will help them become more knowledgeable about their craft which will make them feel more confident about what they are doing!

21. Involve them in the decision-making process

Creatives need to be involved with decisions that are made about projects they are working on. This can help them feel empowered, especially if you can take into account their ideas when it comes to the final project design.

If you cannot involve your creative team member in the decision-making process, try to at least let them know what is happening so that they are not left out of important conversations that may affect their work.

23. Offer feedback on their work

Creatives need constructive criticism if they are expected to do well with their projects and submit quality work for their team.

By offering the right kind of feedback you can help them develop their skills and stay on top of the projects they are working on!

24. Ensure that everyone on your team has a voice

Creatives can sometimes come across as introverted which means that they don't always speak up when they have concerns, ideas, or things to add to a project.

By ensuring that everyone on your team has a voice you are being fair, but also helping your team feel engaged with the work that is being done.

25. Keep things fresh!

Creatives can get bored very easily so by keeping their workflow fresh and exciting they will be more productive and motivated to do well because of this!

This could mean changing how meetings are run, how projects are set out, or anything that will help them feel engaged.

Creatives need to be able to work well on their own but also as part of a team to get the best results for whatever project they are working on.

If you have got a creative team on your hands try implementing some of these tips into your team dynamics to enhance productivity.

15 Benefits of managing creative teams effectively

The benefits of managing creative teams effectively include increased productivity for the entire company. Creative people should be encouraged to develop their ideas and should not be expected to strictly follow guidelines that are set out by someone else.

1. Improved productivity

Creative teams are more productive when each member of the team works well independently and also as part of a team.

By encouraging creative people to develop their ideas you are allowing them to contribute in new ways that may not have been possible before!

2.  A diversified skillset

Creative people working on the same project may have different backgrounds and specialties which means that they can bring their unique idea to a certain problem or situation.

This diversity of thought is what makes creative teams so dynamic and able to come up with innovative ideas!

3. Stronger engagement

By allowing creative people to develop their ideas you are encouraging them to be more engaged in what they are doing. This means that the project will also be engaging for people who work on it with them!

4. Increased interest from outside sources

Creative teams produce some of the most interesting, unique, and engaging work which is why other people are likely to wish to get involved.

This means that your team can produce work that attracts people from outside of the company which can be great for branding!

5. Improved morale throughout the company

Creative teams allow people to express themselves and work on new ideas without too much interference.

If you have a creative team working within an office this usually transfers onto other employees and can improve the morale of your whole company!

6. Easier recruitment process

Creative people like to be given freedom and they enjoy working on new ideas. If they can see that you work within a creative team where independence and fresh ideas are encouraged this is likely to make them more receptive to the idea of joining your company!

7. Enhanced creativity

Creative people are some of the most imaginative around which is why they should be encouraged to express themselves and come up with new ideas that enhance their work.

When creative people get better at thinking outside the box it will often translate onto all areas of their life which can make them more productive in general!

8. Improved problem-solving skills

Creative people are often good at problem-solving and coming up with innovative ideas which can be useful when trying to solve a problem within an office. Creative teams will likely be able to find novel solutions to common problems!

9. Faster production speed

Creative people tend not to get flustered when they hit a stumbling block and they use this as a chance to come up with a new solution.

This means that they won't waste time on pointless tasks and will be able to move on to the next aspect of a project quickly!

10. More enthusiasm

Creative teams are made up of passionate people who love what they do which is why their work tends to be more interesting and engaging.

If you manage a creative team it will rub off on other employees who may become more enthusiastic about their work!

11. Better presentation skills

Creative people are good at effectively presenting their ideas. They know how to present an idea or concept which means that they will be able to plan for presentations in a way that other teams won't!

12. Fewer complaints from employees

Creative teams encourage problem solving and individuality which means that they will often try to find their solutions rather than complain to management about something not working.

By encouraging creative people to think outside the box it will often mean that problems get resolved much easier!

13. Better planning skills

Creative people are good at planning and know-how to work autonomously which means that they are unlikely to have problems with time management. This means that your timetable will be respected more by creative teams!

14. Less stress

Creative people tend not to get stressed out over small things as they are good at finding solutions to problems.

If you manage a creative team then they are likely to be less stressed throughout the day which can result in them working with fewer hindrances!

15. Interest from prospective employers

Creative teams display independence, imagination, and problem-solving skills which tend to make them very attractive candidates when applying for new positions. Creative teams will likely be able to stand out from the crowd and attract employers who are eager to invest in their talents!

Conclusion

As a leader in your organization, you are the driving force behind team performance. By understanding how to manage creative teams with different personalities and mindsets, you can help provide them with the structure they need to succeed.

Think like a creative and assure that they are encouraged throughout the process. Help them to feel comfortable enough with their work so that nothing gets lost in translation along the way which can cause a lot of stress.

Make sure that you keep them in the loop and encourage open communication so that they feel empowered to produce their best work!