It's an exciting time to be a creative team leader. Not only do you get to work with some of the smartest and most talented people in your organisation, but you're also in a unique position to lead cultural change as a leader for creative teams.
However, because we have so many creatives working together in one space, there are more opportunities for things to go wrong.
This article will go over how to keep control of your creative team without stifling their creativity or innovation.
What exactly is a creative team?
A Creative Team is in charge of developing and implementing campaigns that encourage a target audience to purchase the company's products or services.
The team is also in charge of maintaining a consistent brand image for their clients, which includes the look, voice, and messaging.
Everyone on the creative team is accountable for the work that is produced as well as the client's satisfaction with their products. It is a team that is largely self-directed and lacks a strict structure.
How do you lead a creative team?
Managing creative teams can be difficult because there is no one-size-fits-all solution.
Each team member may have different ideas about their role and the best way to complete tasks, so do your research before planning any activities for them.
You must be able to divide the problem into more manageable milestones so that they can cross them off their to-do list.
If you are in charge of a creative team that is dispersed across several departments or teams, it is even more important to establish some ground rules for how you want people to collaborate.
The following are some suggestions for managing creative teams.
- Inspire them with your imagination.
Creative people enjoy being in the company of creative leaders. If you are the team leader, it is critical that they see how enthusiastic you are about their projects.
It makes them feel inspired by what they do on a daily basis, which leads to better results for everyone!
When a project doesn't turn out as well as you had hoped, remember that everyone is doing their best and that sometimes things just don't turn out as we had hoped when managing a creative project.
Instead of criticising the final product, provide creative feedback that will inform them of what worked from the campaign, if anything did work!
2. Establish specific goals, expectations, and deadlines.
To effectively manage the creative team, you must establish clear expectations for each team member regarding their role and key deliverables.
You should also communicate deadlines clearly to avoid misunderstandings about when they are due.
Creative people are often perfectionists who believe they have more time than you do. Without deadlines, there is no real pressure to complete tasks on time, which can lead to last-minute work or incomplete projects.
3. Promote teamwork throughout the organisation.
One of the most important aspects of managing creative teams is ensuring that everyone gets along well.
This implies that team members must communicate with one another and maintain an open line of communication at all times.
Everyone will have their own ideas about how a design should look, what content should say, and so on.
Maintaining open lines of communication allows you to gather feedback from your team so that nothing is missed or misunderstood before it is released to the public.
It is critical in creative teams that everyone feels they have a voice in the process of working together to get things done, rather than simply being told what to do.
This will keep morale high and team members engaged in their work, increasing the likelihood of great results!
4. Become acquainted with your team members.
You must become acquainted with each member of the creative team and their respective strengths.
Some people are naturally good at time management, while others may require some assistance. Knowing how your creatives work best can assist you in creating an environment in which they can produce high-quality work.
You can also build rapport and trust with team members by connecting with them, which will allow them to feel comfortable sharing their ideas with you.
This type of environment is essential for a creative team because it allows members to take risks without fear of being shut down because someone else disagrees with how things are done.
5. Make yourself available
Because it can be distracting if everyone has to stop what they are doing every time there is a meeting, creative teams tend to work near few formal meetings.
Depending on the nature of your business and its goals, this may be different for different teams.
You must keep open lines of communication with creatives at all times to ensure that nothing falls through the cracks or is misunderstood, which could jeopardise project deadlines, etc.
6. Take a step back and look at the big picture.
As they work through projects and goals, creative teams tend to be more task-oriented. They may not always see the big picture as clearly as you do, which is why it can be beneficial to keep them focused on what is most important for each project so that nothing gets lost in the shuffle along the way.
You must have a clear vision for the project in order to guide the creative team members on what needs to be done. If they don't understand how everything fits together, they may take their own approach, which may result in work that is inconsistent or does not fit with other pieces.
7. Maintain a Positive Environment
The environment plays a significant role in the formation and management of creative teams. Make sure there is no clutter in their workspace because it can be distracting when they are trying to create new things or hone their skills on projects.
Creatives require time away from distractions in order to feel inspired and comfortable enough to try out new ideas without fear of what others might think.
Allow their Creativity to Shine
8.Do not micromanage their creativity or workflow. Allow them to come up with their own ideas for how to do things! Allow them to lead their work so they can feel ownership over the outcome.
You don't want to tell your team what you expect from them and then sit back and watch things happen. Creative people require guidance, support, encouragement, and inspiration, so being available for questions is essential!
9. Promote open communication
One of the most important aspects of managing creative teams is open communication. Be direct and open with your team to ensure that nothing falls between the cracks and that everyone is on the same page.
Creative team members must communicate with one another and maintain an open line of communication at all times to ensure that nothing falls through the cracks or is misunderstood, which could jeopardise project deadlines, etc.
10. Keep them informed
Creative projects can be ongoing, and participants should always feel as though their input is valued in order to have an engaged team.
You want to keep them informed about the project as it progresses so that nothing gets lost in translation.
Creative teams require time away from distractions in order to feel inspired and comfortable enough to try out new ideas without fear of what others might think.
11. Establish clear project guidelines
Creatives require time away from distractions in order to feel inspired and comfortable enough to try out new ideas without fear of what others might think.
When working with creative teams on various projects, it is critical to establish clear guidelines. This will assist them in understanding the parameters of what they are working with as well as how their work fits into projects.
This can also prevent creative differences when deciding on design aspects, etc., because everyone is aware of the guidelines ahead of time.
12. Have faith in the process
Creative team members must be trusted as they work on projects and achieve their objectives. They may not always see the big picture as clearly as you do, which is why it can be beneficial to keep them focused on what is most important for each project so that nothing gets lost in the shuffle along the way.
You will see the best results in your team if you trust the process and give them space to work. Recognize that creative people may require more time than others to work on something without feeling rushed.
13. Commemorate both large and small victories.
Success motivates creatives. They want to be perceived as experts in their field and thrive on positive feedback.
Recognizing both big wins, such as a project going live or meeting a deadline, and smaller victories is important for creative teams because it keeps them motivated about what they do!
14. Allow them to reflect on their work.
Because creatives are often introverted, they require time alone to process what is going on around them.
This may be difficult for some project managers, but if you want your team members to be happy and engaged, it may be worthwhile to invest in this aspect of their work.
If creatives do not take time to step back and reflect on their work, they will burn out. This is not only good for them as people, but it will also help them do a better job and come up with innovative and creative design elements that will help the team succeed more!
15. Give them the opportunity to take on leadership roles.
When creative team members can lead and take charge, they thrive. Allow them to be creative with their work and to take on leadership roles where necessary or possible, as this will add another layer of creativity to their projects and, who knows, may help solve an issue that has not been addressed before!
Allow time for brainstorming.
Creative teams require time to brainstorm and discuss projects, design concepts, and so on. Allowing them time for this is important, but make sure they don't take too long because you want your team members to be productive with their work!
Creative teams require a space where they can socialize and do activities together, whether it is during lunch or after work.
This will help your team members bond while also providing time to relax and recharge!
1. Create a dynamic work environment
To work effectively, creatives require their own space. Their personal, physical, and social needs must be met in order for them to be engaged and productive in the projects on which they are working.
They may need a change of scenery or a quiet place to work, and this should be accommodated to the greatest extent possible.
2. Allow for creative licence.
To better understand the topic on which they are working, creatives require time to explore and develop their skills.
Allowing them creative freedom will assist them in becoming more knowledgeable about their craft, making them feel more confident in what they are doing!
Include them in decision-making processes.
3.Creatives must be involved in decisions about projects on which they are working. This can make them feel more empowered, especially if you can incorporate their suggestions into the final project design.
If you are unable to include your creative team member in the decision-making process, try to keep them informed so that they are not left out of important conversations that may affect their work.
4. Provide constructive feedback on their work.
Creatives require constructive criticism if they are to complete their projects successfully and submit high-quality work to their team.
You can help them develop their skills and stay on top of their projects by providing the right kind of feedback!
5. Make certain that everyone on your team has a say.
Creatives can appear introverted at times, which means they don't always speak up when they have concerns, ideas, or contributions to make to a project.
You are being fair by ensuring that everyone on your team has a voice, but you are also helping your team feel engaged with the work that is being done.
6. Keep things interesting!
Because creatives are easily bored, keeping their workflow fresh and exciting will keep them more productive and motivated to succeed!
This could include changing how meetings are run, how projects are organised, or anything else that will make them feel more engaged.
To achieve the best results for whatever project they are working on, creatives must be able to work well both independently and as part of a team.
If you have a creative team, try incorporating some of these tips into your team dynamics to boost productivity.
15 Advantages of Effectively Managing Creative Teams
The advantages of effectively managing creative teams include increased productivity for the entire company. Creative people should be encouraged to develop their ideas rather than being expected to strictly adhere to guidelines established by others.
- Enhanced productivity
When each member of a creative team works well both independently and as part of a team, the team becomes more productive.
By encouraging creative people to develop their ideas, you enable them to contribute in ways that were not previously possible!
- A diverse skill set
Creative people working on the same project may come from different backgrounds and specialties, which means they can each bring a unique perspective to a problem or situation.
This diversity of thought is what makes creative teams so dynamic and capable of producing novel ideas!
- Increased participation
Allowing creative people to develop their ideas encourages them to be more engaged in their work. This means that the project will be enjoyable for those who collaborate on it!
- heightened interest from external sources
Other people are likely to want to be a part of creative teams because they produce some of the most interesting, unique, and engaging work.
This means your team can create work that draws people from outside the company, which is great for branding!
- Increased morale throughout the organisation
Creative teams enable people to express themselves and work on new ideas without being overburdened.
If you have a creative team working in an office, this usually rubs off on other employees and can boost your company's morale!
- Easier hiring procedure
Creative people enjoy being given freedom and working on new ideas. If they see that you work in a creative environment where independence and new ideas are encouraged, they are more likely to be interested in joining your company!
- Increased creativity
Creative people are among the most imaginative people in the world, which is why they should be encouraged to express themselves and come up with new ideas that improve their work.
When creative people improve their ability to think outside the box, it often spills over into other areas of their lives, making them more productive in general!
- Better problem-solving abilities
Creative people are often good at problem solving and coming up with novel ideas, which can be useful when trying to solve a problem in the workplace. Innovative solutions to common problems will almost certainly be found by creative teams!
- Increased production speed
When creative people encounter a stumbling block, they use it as an opportunity to come up with a new solution.
This means they won't waste time on meaningless tasks and will be able to quickly move on to the next aspect of a project!
ten. Increased zeal
Creative teams are made up of people who are passionate about what they do, which makes their work more interesting and engaging.
If you lead a creative team, it will rub off on other employees, making them more enthusiastic about their work!
- Improved presentation abilities
Creative people excel at effectively communicating their ideas. They understand how to present an idea or concept, so they will be able to plan presentations in ways that other teams will not!
- Fewer employee complaints
Because creative teams encourage problem solving and individuality, they will often try to find their own solutions rather than complaining to management about something that isn't working.
By encouraging creative people to think outside the box, problems are often solved much more quickly!
- Improved planning abilities
Creative people are good at planning and know how to work independently, so they are unlikely to struggle with time management. This means that creative teams will respect your timetable more!
- Less stress Because they are good at problem solving, creative people do not get stressed out over minor details.
If you manage a creative team, they will be less stressed throughout the day, allowing them to work with fewer obstacles!
- Prospective employers' interest
Creative teams exhibit independence, imagination, and problem-solving abilities, making them very appealing candidates when applying for new positions. Creative teams are likely to stand out from the crowd and attract employers eager to invest in their abilities!
You are the driving force behind team performance in your organisation as a leader. Understanding how to manage creative teams with diverse personalities and mindsets can assist you in providing them with the structure they require to succeed.
Consider yourself a creative, and make certain that they are encouraged throughout the process. Assist them in becoming comfortable enough with their work so that nothing gets lost in translation, which can cause a lot of stress.
Keep them informed and encourage open communication so that they feel empowered to produce their best work!
Running an agency?
Clientvenue is an all-in-one client portal and client requests management software.Learn more